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Top 10 Reasons to use Blogs and Twitter for New Business Top 10 Reasons to use Blogs and Twitter for New Business Presentation Transcript

  • FORWARD PROGRESS
    Growing your business beyond the VISION
    Top 10 Reasons to use Blogs and Twitter (and more) for New Business
  • Using LinkedIn for New Business Development
    Dean DeLisle
    • Founder and CEO of Forward Progress, Inc.
    • Trained and Coached over 40,000 in Social Network Skills – over 35 countries
    • Over 30 years in Business Coaching, Consulting and Training
    • Call Center, Internet, eMarketing, Event Management,
    • Lead Generation, Web Seminars, eLearning, eSelling
    • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
    • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  • What is Blogging?
    A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
  • Why blog?
    • A blog can be an incredible tool for sharing information and expertise.
    • A blog can be used to directly promote products, services and events.
    • A blog can assist in promoting company vision and developments.
    • A blog can foster customer loyalty, build relationships with clients and customers.
  • Why blog?
    • A blog can garner feedback and suggestions from clients
    • A blog can give customers information on how to use products, services and how to buy.
    • A blog can develop client community around a product.
  • Why blog?
    Weaving Your Own Web
    • The Magic Thread…..
    Activity!
  • Getting Started
    Identify your audience.
    A basic precept of any business is just as essential with your blog. It's critical to pinpoint your audience and, in the process, decide what you're going to say that will make them read what you write.
  • Getting Started
    Decide where your blog should live
    Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over).
    www.WordPress.com is a great site to set-up your blog.
  • Getting Started
    Ways to Increase Comments on Your Blog
    • Invite Comments
    • Ask Questions
    • Be Open Ended
    • Interact with comments left
    • Be humble
    • Be gracious
    • ‘Reward’ Comments
    • Make it Easy to Comment
    • Invite “Expert” Guests
  • Getting Started
    Emphasize Keywords
    Search engine hits are another element of generating traffic.
    One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy.
  • Getting Started
    Socially Connected
    Integrate consistently with your Keywords, into your Social Network sites.
    You need to get everything working together!
  • Getting Started
    Socially Connected
    Integrate consistently with your Keywords, into your Social Network sites.
    You need to get everything working together!
  • Getting Started
    Socially Connected
    Integrate consistently with your Keywords, into your Social Network sites.
    You need to get everything working together!
  • Getting Started
    Socially Connected
  • Let’s Get Social – Get Read
    Facebook
    Go Direct – OR
    Ping.FM
    Hootsuite
  • Getting Found Through The Web
    Post to Twitter & Facebook
    With HootSuite
    you can:
    • Post to multiple Twitter Accounts
    • Set feed url
    • Prepend all of your tweets
    • Set frequency of postings
    http://hootsuite.com
  • Getting Found Through The Web
    Post to Twitter & Facebook & LinkedIn &……
    With
    Ping.FM
    you can:
    • Post to multiple Social Accounts
    • Shorten URL’s
    • Not as Fancy
    http://hootsuite.com
  • Getting Found Through The Web
    Use a Share Button on Each Post
    A “Share Button” allows visitors to share your information on multiple networks and through email
    http://www.addtoany.com/buttons/for/wordpress_com
  • Results
    SEOSEM Effect
    Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective.
    This how people would search for your target!
  • Results
    Watch your traffic closely
    Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be afraid to vary your themes or subjects to boost interest.
    But don't stray too far from your business or expertise.
  • Measure your response
    Most Blog Sites have great statistical data.
    • Check it after each post.
    • Measure which posts receive the highest reader count.
    • Check which keywords where used to find you blog.
  • Writing Content
    Ultimately defining what is ‘good content’ is a subjective exercise (perhaps in a similar way to defining what is a ‘good book’ or a ‘good movie’) and so a post is likely to cause a little debate as each person will define it differently depending upon their personality, their needs, the topic that they are talking about and perhaps even their ethics.
    Not only will bloggers themselves each have a different view on what is ‘good’ content - but readers tend to also.
  • Writing Content
    Be Unique and Useful
    For a blog to be successful your content needs to be useful and unique to your readers.
    Start with the customer or prospect - find out what they want and give it to them.
    Perhaps the best advice on developing useful content is to research your readership (or potential readership).
  • Writing Content
    They Are Hungry for Knowledge
    Writing for your target
    DOES NOT mean writing
    about the products and
    services you sell them
    Write about the things they
    want to learn about
  • Remember Variety is the Key!
  • Writing Content
    Be the Thought Leader
    Should establish as a thought leader
    When starting put time into your plan and posts
    This will reflect your reputation
  • Writing Content
    Researching
    Survey customers, look a lot at other blogs on a topic (especially the comments section to see what types of questions people are asking) and particularly look hard in forums and discussion groups on topics where there is usually a lot of question asking going on.
    As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs.
  • Writing Content
    Search for Blogs
  • Writing Content
    Hidden Areas
    • Everywhere
    • Other blogs
    • Keep a list
    • When you learn something,
    flesh it out
    • Check your email outbox
    • Ask your readers/friends
    • Great speech’s
    • Hot relevant news
  • Writing Content
    Subscribe to other blog feeds via RSS
    A great way to see what other blogs are talking about in your industry is to subscribe to them using and RSS reader. There are many RSS reader tools available from Google Reader to Feed Demon.
    RSS Readers will update you when there is new content on a blog.
  • Writing Content
    Distinguish yourself
    Do some analysis on what sort of content other bloggers in your industry are producing. In most niches you’ll find that sites are all presenting very similar information in pretty much the same voice, tone and style.
    You can either replicate what they are doing and try to do it better OR you can distinguish yourself in someway from what others are doing.
  • Writing Content
    Couple of Simple Rules
    • Put Effort into Your Headings
    • 500 words (or shorter!)
    • Lists are OK (just not too many)
    • 1 idea per post
    • Don’t over engineer
  • Best Practices
    • Make your opinion known
    • Link like crazy
    • Write less
    • 250 Words is enough
    • Make Headlines snappy
    • Write with passion
    • Litter the post with keywords
    • Include Bullet point lists
    • Edit your post
    • Make your posts easy to scan
    • Be consistent with your style
    • Create a system
    • Link to Your Social Sites
  • Assignment
    Define a target audience
    Research competition blogs
    Research what customers are looking for
    Define your Blog Team
    Categories
    Agree on Keywords
    Discuss Schedule
    Get Social
  • Connect with us!
    TWITTER: www.twitter.com/deandelisle
    FACEBOOK: www.Facebook.com/deandelisle
    FAN PAGE: www.Facebook.com/ForwardProgress
    LINKEDIN: www.LinkedIn.com/deandelisle
    dean@forwardprogress.NET