Top 10 Reasons to use Blogs and Twitter for New Business


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Top 10 Reasons to use Blogs and Twitter for New Business

  1. 1. FORWARD PROGRESS<br />Growing your business beyond the VISION<br />Top 10 Reasons to use Blogs and Twitter (and more) for New Business<br />
  2. 2. Using LinkedIn for New Business Development<br />Dean DeLisle<br /><ul><li>Founder and CEO of Forward Progress, Inc.
  3. 3. Trained and Coached over 40,000 in Social Network Skills – over 35 countries
  4. 4. Over 30 years in Business Coaching, Consulting and Training
  5. 5. Call Center, Internet, eMarketing, Event Management,
  6. 6. Lead Generation, Web Seminars, eLearning, eSelling
  7. 7. Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
  8. 8. Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..</li></li></ul><li>What is Blogging?<br />A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.<br />
  9. 9. Why blog?<br /><ul><li>A blog can be an incredible tool for sharing information and expertise.
  10. 10. A blog can be used to directly promote products, services and events.
  11. 11. A blog can assist in promoting company vision and developments.
  12. 12. A blog can foster customer loyalty, build relationships with clients and customers.</li></li></ul><li>Why blog?<br /><ul><li>A blog can garner feedback and suggestions from clients
  13. 13. A blog can give customers information on how to use products, services and how to buy.
  14. 14. A blog can develop client community around a product.</li></li></ul><li>Why blog?<br />Weaving Your Own Web<br /><ul><li>The Magic Thread…..</li></ul> Activity!<br />
  15. 15. Getting Started<br /> Identify your audience.<br />A basic precept of any business is just as essential with your blog. It's critical to pinpoint your audience and, in the process, decide what you're going to say that will make them read what you write.<br />
  16. 16. Getting Started<br />Decide where your blog should live<br />Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over). <br /> is a great site to set-up your blog.<br />
  17. 17. Getting Started<br />Ways to Increase Comments on Your Blog<br /><ul><li> Invite Comments
  18. 18. Ask Questions
  19. 19. Be Open Ended
  20. 20. Interact with comments left
  21. 21. Be humble
  22. 22. Be gracious
  23. 23. ‘Reward’ Comments
  24. 24. Make it Easy to Comment
  25. 25. Invite “Expert” Guests</li></li></ul><li>Getting Started<br />Emphasize Keywords<br />Search engine hits are another element of generating traffic. <br />One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy.<br />
  26. 26. Getting Started<br />Socially Connected<br />Integrate consistently with your Keywords, into your Social Network sites.<br />You need to get everything working together!<br />
  27. 27. Getting Started<br />Socially Connected<br />Integrate consistently with your Keywords, into your Social Network sites.<br />You need to get everything working together!<br />
  28. 28. Getting Started<br />Socially Connected<br />Integrate consistently with your Keywords, into your Social Network sites.<br />You need to get everything working together!<br />
  29. 29. Getting Started<br />Socially Connected<br />
  30. 30. Let’s Get Social – Get Read<br />Facebook<br />Go Direct – OR<br />Ping.FM<br />Hootsuite<br />
  31. 31. Getting Found Through The Web<br />Post to Twitter & Facebook<br />With HootSuite <br />you can:<br /><ul><li>Post to multiple Twitter Accounts
  32. 32. Set feed url
  33. 33. Prepend all of your tweets
  34. 34. Set frequency of postings</li></ul><br />
  35. 35. Getting Found Through The Web<br />Post to Twitter & Facebook & LinkedIn &……<br />With<br />Ping.FM<br />you can:<br /><ul><li>Post to multiple Social Accounts
  36. 36. Shorten URL’s
  37. 37. Not as Fancy</li></ul><br />
  38. 38. Getting Found Through The Web<br />Use a Share Button on Each Post<br />A “Share Button” allows visitors to share your information on multiple networks and through email<br /><br />
  39. 39. Results<br />SEOSEM Effect<br />Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective.<br />This how people would search for your target! <br />
  40. 40. Results<br />Watch your traffic closely<br />Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be afraid to vary your themes or subjects to boost interest. <br />But don't stray too far from your business or expertise. <br />
  41. 41. Measure your response<br />Most Blog Sites have great statistical data. <br /><ul><li> Check it after each post.
  42. 42. Measure which posts receive the highest reader count.
  43. 43. Check which keywords where used to find you blog.</li></li></ul><li>Writing Content<br />Ultimately defining what is ‘good content’ is a subjective exercise (perhaps in a similar way to defining what is a ‘good book’ or a ‘good movie’) and so a post is likely to cause a little debate as each person will define it differently depending upon their personality, their needs, the topic that they are talking about and perhaps even their ethics. <br />Not only will bloggers themselves each have a different view on what is ‘good’ content - but readers tend to also.<br />
  44. 44. Writing Content<br />Be Unique and Useful<br />For a blog to be successful your content needs to be useful and unique to your readers.<br />Start with the customer or prospect - find out what they want and give it to them.<br />Perhaps the best advice on developing useful content is to research your readership (or potential readership). <br />
  45. 45. Writing Content<br />They Are Hungry for Knowledge<br />Writing for your target<br />DOES NOT mean writing<br />about the products and<br />services you sell them<br />Write about the things they<br />want to learn about<br />
  46. 46. Remember Variety is the Key!<br />
  47. 47. Writing Content<br />Be the Thought Leader<br />Should establish as a thought leader<br />When starting put time into your plan and posts<br />This will reflect your reputation<br />
  48. 48. Writing Content<br />Researching<br />Survey customers, look a lot at other blogs on a topic (especially the comments section to see what types of questions people are asking) and particularly look hard in forums and discussion groups on topics where there is usually a lot of question asking going on. <br />As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs. <br />
  49. 49. Writing Content<br />Search for Blogs<br />
  50. 50. Writing Content<br />Hidden Areas<br /><ul><li>Everywhere
  51. 51. Other blogs
  52. 52. Keep a list
  53. 53. When you learn something,</li></ul> flesh it out<br /><ul><li>Check your email outbox
  54. 54. Ask your readers/friends
  55. 55. Great speech’s
  56. 56. Hot relevant news</li></li></ul><li>Writing Content<br />Subscribe to other blog feeds via RSS<br />A great way to see what other blogs are talking about in your industry is to subscribe to them using and RSS reader. There are many RSS reader tools available from Google Reader to Feed Demon. <br />RSS Readers will update you when there is new content on a blog.<br />
  57. 57. Writing Content<br />Distinguish yourself<br />Do some analysis on what sort of content other bloggers in your industry are producing. In most niches you’ll find that sites are all presenting very similar information in pretty much the same voice, tone and style. <br />You can either replicate what they are doing and try to do it better OR you can distinguish yourself in someway from what others are doing. <br />
  58. 58. Writing Content<br />Couple of Simple Rules<br /><ul><li>Put Effort into Your Headings
  59. 59. 500 words (or shorter!)
  60. 60. Lists are OK (just not too many)
  61. 61. 1 idea per post
  62. 62. Don’t over engineer</li></li></ul><li>
  63. 63. Best Practices<br /><ul><li> Make your opinion known
  64. 64. Link like crazy
  65. 65. Write less
  66. 66. 250 Words is enough
  67. 67. Make Headlines snappy
  68. 68. Write with passion
  69. 69. Litter the post with keywords
  70. 70. Include Bullet point lists
  71. 71. Edit your post
  72. 72. Make your posts easy to scan
  73. 73. Be consistent with your style
  74. 74. Create a system
  75. 75. Link to Your Social Sites</li></li></ul><li>Assignment<br />Define a target audience<br />Research competition blogs<br />Research what customers are looking for<br />Define your Blog Team<br />Categories<br />Agree on Keywords<br />Discuss Schedule<br />Get Social<br />
  76. 76. Connect with us!<br />TWITTER:<br />FACEBOOK:<br />FAN PAGE:<br />LINKEDIN:<br />dean@forwardprogress.NET<br />