Follow people you find interesting or who could connect you to business
Follow their people…if it makes sense – pursue either their followers or followees – For example if this guy is an expert in mutual funds and is providing expert content and has a good following base, chances are the people that are following him have an interest in mutual funds. So if you also are an expert in mutual funds, make sure your profile states that and you start following his followers.
Monitor industry and hot topics, know what is hot and what is not! Be an expert…..on topic
Outlook 2007, free download – feed demon, email if supported – example – pick a hot RSS feed related articles and blogs – then tweet or blog on them with a link and show that you are connected to the hot stuff
Increase credibility – add to your own blog as well…..
Pushes you into a conversation - or implied conversation
D = only to them
Find expert conversations easier – also allow you to find conversations for you to “be the expert”
Tweet from blog posts – fresh updates tweet automatically
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Social Network Campaign Builder 10 Week Coaching Series Session 6
Develop (but do not send) 3 possible “Tweets” that will generate conversation and email to Kurt email@example.com
Building Friends Twitter is a useless tool unless you have friends following you.
Building Friends Enter Keywords about your industry
Twitter search allows you to search phrases or words that people are “tweeting” about.
Search on terms that relate to your industry
Building Friends Follow industry leaders Find people that are talking about your industry and follow them
Building Friends Follow people that they are following These are people that they think are important. So should you.
Building Friends Follow people that are following them These are people that think they are important. The goal is for them to think you are important too.
Building Friends Follow people that follow you. Hillary Clinton did not follow people back. Obama did. We know the result
Finding Content Finding interesting content can be a challenge. Use tools online like Google Blog Search Search for keyword terms in your industry. Visit blogs that grab your attention. blogs earch. google .com
Finding Content Use RSS Feeds to automatically receive new content. Most blogs allow you to subscribe to their updates via RSS. RSS stands for Really Simple Reader Outlook 2007 provides an RSS Feeder or you can download free readers like FeedDemon
Tweeting Content Once you find that content, tweet about it. The more you post interesting/relevant content, the more people will listen to you and follow you. Soft Push vs Hard Push I found a great article on Asset Management which shows creative methods to route taxable income to mutual funds. Check it out at……(or link to fan pagewebsite)
Tweeting Basics Using the @ symbol before a Twitter user name indicates that you are talking or replying directly to them. Other followers will be able to see your response. These are good! Engage in conversations. Add- the “We Offer” – and link to site
Tweeting Basics Using the letter d before a Twitter user name sends them a direct message. This is a private message much like email. Only the person you have addressed will see it. When you are ready – ad your contact info to set the appointment
Tweeting Basics Adding a hashtag (#) before a keyword(s) creates a searchable conversation. People search on and index hashtags. It makes you easier to find.
Twitter Tools Some great tools to optimize your Twitter time management TweetDeck
Desktop client to connect with Twitter.
Free tool that can be downloaded at www.TweetDeck.com