Session 10 Osnap Campaign Builder

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This is the final class for the Social Network Campaign Builder Class.

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Session 10 Osnap Campaign Builder

  1. 1. Social Network Campaign Builder 10 Week Coaching Series Session 10
  2. 2. Game Plan Road Map to Success <ul><li>Your 10 Week Campaign Building Game Plan </li></ul><ul><li>Intro - Positioning and Campaign Building </li></ul><ul><li>Review and Build a Campaign </li></ul><ul><li>Facebook Part 1 </li></ul><ul><li>Facebook Part 2 </li></ul><ul><li>Twitter Part 1 </li></ul><ul><li>Twitter Part 2 </li></ul><ul><li>LinkedIN Part 1 </li></ul><ul><li>LinkedIN Part 2 </li></ul><ul><li>Campaign Launch </li></ul><ul><li>Monitoring for Success </li></ul>
  3. 3. ASSIGNMENT <ul><li>Campaign Launch </li></ul><ul><li>Team Up </li></ul><ul><li>Outline your campaign </li></ul><ul><li>Schedule </li></ul><ul><li>Begin! </li></ul>
  4. 4. The Campaign! 6 Easy Steps
  5. 5. Campaign – Step 1 <ul><li>What is our offer? </li></ul><ul><ul><li>Free Analysis </li></ul></ul><ul><ul><li>Workshop </li></ul></ul><ul><ul><li>Meeting </li></ul></ul><ul><ul><li>Call to Action – Message? </li></ul></ul>
  6. 6. Campaign – Step 2 <ul><li>Who is the target? </li></ul><ul><ul><li>MaleFemale </li></ul></ul><ul><ul><li>SingleMarried </li></ul></ul><ul><ul><li>Age 35-55 </li></ul></ul><ul><ul><li>Household income >$75,000 </li></ul></ul><ul><ul><li>Within 25 miles of 46373 </li></ul></ul>
  7. 7. Campaign – Step 3 <ul><li>What is the goal (destinationoutcome)? </li></ul><ul><ul><li>Number of hits </li></ul></ul><ul><ul><li>Number of leads </li></ul></ul><ul><ul><li>Number of appointments </li></ul></ul><ul><ul><li>Number of attendees </li></ul></ul><ul><ul><li>Number of orderssales </li></ul></ul>
  8. 8. Campaign – Step 4 <ul><li>What collateral do we have? </li></ul><ul><ul><li>Brochures </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Event scheduled </li></ul></ul><ul><ul><li>WebsiteLanding </li></ul></ul><ul><ul><li>Email templates </li></ul></ul><ul><ul><li>What is relevant? </li></ul></ul>
  9. 9. Campaign – Step 5 <ul><li>Wh0 is on our team? </li></ul><ul><ul><li>Joe </li></ul></ul><ul><ul><li>Ken </li></ul></ul><ul><ul><li>Sarah </li></ul></ul><ul><ul><li>Kurt </li></ul></ul><ul><ul><li>Becky </li></ul></ul><ul><ul><li>What are their strengths? </li></ul></ul>
  10. 10. Campaign – Step 6 <ul><li>Create Schedule? </li></ul><ul><ul><li>Monday……taskperson esource </li></ul></ul><ul><ul><li>Tuesday….. </li></ul></ul><ul><ul><li>Wednesday…. </li></ul></ul><ul><ul><li>…… .Measure…… </li></ul></ul>
  11. 11. Launch Schedule - SAMPLE
  12. 12. Campaign Schedule - SAMPLE
  13. 13. Measure for Success
  14. 14. What can your measure? <ul><li>Social Items </li></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>eMails </li></ul></ul><ul><ul><li>Post Activity </li></ul></ul><ul><ul><li>Ad ResponseClick Through </li></ul></ul><ul><li>Destination Items </li></ul><ul><ul><li>Website Registrations </li></ul></ul><ul><ul><li>Event Registrations </li></ul></ul><ul><ul><li>Landing Page </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Calls </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><li>THREE CRITICAL FACTORS </li></ul><ul><li>Determine before you start </li></ul><ul><li>Who will own this? </li></ul><ul><li>Watch your Conversion Rates </li></ul>
  15. 15. Emails
  16. 16. Twitter
  17. 17. Facebook Ads
  18. 18. Facebook
  19. 19. LinkedIN
  20. 20. You Website
  21. 21. Getting into a Routine
  22. 22. Weekly Schedule - SAMPLE 20 MIN A DAY! Blogging Bonus!
  23. 23. Weekly Schedule - SAMPLE FacebookTwitterLinkedIN Team Reach Team Members = 5 Platforms = 3 Average Reach Per Member = 160 First Level Reach = 2,400 (.05 – 1%) Second Level Reach = 384,000 (.01 -.05%) FacebookTwitter Fan Reach Fan Members = 200 Platforms = 2 (Facebook*2 & Twitter*1) Average Reach Per Member = 160 First Level Reach = 64,000 (.05 – 1%) Second Level Reach = 5,152,000 (.001)
  24. 24. ASSIGNMENT <ul><li>JUST DO IT! </li></ul><ul><li>SEND ALL INFO TO [email_address] </li></ul><ul><li>Congratulations and All the Best </li></ul><ul><li>From Your Friends at Forward Progress </li></ul>

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