Social Network Campaign Builder 10 Week Coaching Series Session 10

Game Plan Road Map to Success Your 10 Week Campaign Building Game Plan Intro - Positioning and Campaign Building Review and Build a Campaign Facebook Part 1 Facebook Part 2 Twitter Part 1 Twitter Part 2 LinkedIN Part 1 LinkedIN Part 2 Campaign Launch Monitoring for Success

Your 10 Week Campaign Building Game Plan

Intro - Positioning and Campaign Building

Review and Build a Campaign

Facebook Part 1

Facebook Part 2

Twitter Part 1

Twitter Part 2

LinkedIN Part 1

LinkedIN Part 2

Campaign Launch

Monitoring for Success

ASSIGNMENT Campaign Launch Team Up Outline your campaign Schedule Begin!

Campaign Launch

Team Up

Outline your campaign

Schedule

Begin!

The Campaign! 6 Easy Steps

Campaign – Step 1 What is our offer? Free Analysis Workshop Meeting Call to Action – Message?

What is our offer?

Free Analysis

Workshop

Meeting

Call to Action – Message?

Campaign – Step 2 Who is the target? MaleFemale SingleMarried Age 35-55 Household income >$75,000 Within 25 miles of 46373

Who is the target?

MaleFemale

SingleMarried

Age 35-55

Household income >$75,000

Within 25 miles of 46373

Campaign – Step 3 What is the goal (destinationoutcome)? Number of hits Number of leads Number of appointments Number of attendees Number of orderssales

What is the goal (destinationoutcome)?

Number of hits

Number of leads

Number of appointments

Number of attendees

Number of orderssales

Campaign – Step 4 What collateral do we have? Brochures Articles Event scheduled WebsiteLanding Email templates What is relevant?

What collateral do we have?

Brochures

Articles

Event scheduled

WebsiteLanding

Email templates

What is relevant?

Campaign – Step 5 Wh0 is on our team? Joe Ken Sarah Kurt Becky What are their strengths?

Wh0 is on our team?

Joe

Ken

Sarah

Kurt

Becky

What are their strengths?

Campaign – Step 6 Create Schedule? Monday……taskperson
esource Tuesday….. Wednesday…. …… .Measure……

Create Schedule?

Monday……taskperson
esource

Tuesday…..

Wednesday….

…… .Measure……

Launch Schedule - SAMPLE

Campaign Schedule - SAMPLE

Measure for Success

What can your measure? Social Items Connections eMails Post Activity Ad ResponseClick Through Destination Items Website Registrations Event Registrations Landing Page Emails Calls Sales THREE CRITICAL FACTORS Determine before you start Who will own this? Watch your Conversion Rates

Social Items

Connections

eMails

Post Activity

Ad ResponseClick Through

Destination Items

Website Registrations

Event Registrations

Landing Page

Emails

Calls

Sales

THREE CRITICAL FACTORS

Determine before you start

Who will own this?

Watch your Conversion Rates

Emails

Twitter

Facebook Ads

Facebook

LinkedIN

You Website

Getting into a Routine

Weekly Schedule - SAMPLE 20 MIN A DAY! Blogging Bonus!

Weekly Schedule - SAMPLE FacebookTwitterLinkedIN Team Reach Team Members = 5 Platforms = 3 Average Reach Per Member = 160 First Level Reach = 2,400 (.05 – 1%) Second Level Reach = 384,000 (.01 -.05%) FacebookTwitter Fan Reach Fan Members = 200 Platforms = 2 (Facebook*2 & Twitter*1) Average Reach Per Member = 160 First Level Reach = 64,000 (.05 – 1%) Second Level Reach = 5,152,000 (.001)

ASSIGNMENT JUST DO IT! SEND ALL INFO TO [email_address] Congratulations and All the Best From Your Friends at Forward Progress

JUST DO IT!

SEND ALL INFO TO [email_address]

Congratulations and All the Best

From Your Friends at Forward Progress