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Search Engine Marketing (SEM) - The New Game of Getting Found on Google - 2012

Search Engine Marketing (SEM) - The New Game of Getting Found on Google - 2012



What is (SEM) Search Engine Marketing? How should you focus your search marketing efforts? How can you cost effectively get your company at the top of Google and beat out the competition? ...

What is (SEM) Search Engine Marketing? How should you focus your search marketing efforts? How can you cost effectively get your company at the top of Google and beat out the competition?

Learn in this complimentary webinar as we explore the differences and advantages of several different approaches to search marketing.

Until recently, the most effective way to get good search engine traffic was to spend hundreds of hours and thousands of dollars "optimizing" web pages to achieve high rankings. Now, anyone can get top rankings simply by understanding how this new game works and having a strategy.

We will cover how many companies are taking matters into their own hands to get this done. Whether you want to do this yourself or need more knowledge to hire the right vendor this webinar is for you.

In this session you will learn about:
-Affordable CPC Campaigns
-Social Media Advantages
-Advertising Options
-Social Network Techniques
-Keyword Trends
-10 Billion Monthly Searches
-Low Advertiser Competition
-Network Traffic Patterns

This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.

“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc.

We look forward to seeing more of you online and in class!



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    Search Engine Marketing (SEM) - The New Game of Getting Found on Google - 2012 Search Engine Marketing (SEM) - The New Game of Getting Found on Google - 2012 Presentation Transcript

    • (877) 59 - COACH (592-6224) Search EngineMarketing (SEM) - TheNew Game of Getting Found on Google
    • (877) 59 - COACH (592-6224) Using LinkedIn for New Business Development Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
    • (877) 59 - COACH (592-6224) Components of Internet Marketing Online Search Display E-Mail Affiliate Website Social Engine Development Ad & Rich Marketing Marketing Marketing Marketing Media Advertising Social Search Search Online Business Media Engine Engine Reputation Blog Podcasting VIDEO Marketing &Optimization Advertising Management Marketing Optimization
    • (877) 59 - COACH (592-6224) The New Marketing Tool Kit Traditional Marketing Tool Kit Internet Marketing Tool KitChannels Tactics Channels Technology/Tactics- TV/Cable - Coupons - Website - Personalization- Radio - Customer Promos - Online Ads - Search- Magazines - Tradeshow Promos - Email - Site Merchandising- Newspapers - Sales Force - Blogs - CRM System- Outdoor Metrics - Interactive TV - Web Analytics- Direct Mail - Reach - Podcasting - Brand Reputation/- Tradeshows - Frequency - RSS Feeds - Monitoring- Cold Calling - Business leads/ - Mobile Ads - Content Syndication- Networking - Prospects - Social Media Metrics - Social Networks - Conversion Rates - Cost Per Acquisition
    • (877) 59 - COACH (592-6224) Think about the Destination!Landing PageWebsiteRegistrationPhoneWebinarEventWhat is yours?
    • (877) 59 - COACH (592-6224) Factors That Affect Web Site ConversionMessage – Landing Page Compatibility Unqualified Traffic – Keywords and Ad Text, Email Message  Wrong Keywords – (e.g., keywords that attract bargain hunters while selling upscale merchandise)  Incompatible Ad Text – Copy that does not extend the message to the landing page  Out-of-Area visitors – Geographical area of local business not communicated in ad text/email message Brand Confidence  Low level of customer confidence in a brand or manufacturer(s) name  Trust
    • (877) 59 - COACH (592-6224)Web Site Conversion - Ineffective Landing Page Display Ads
    • (877) 59 - COACH (592-6224)Web Site Conversion - Ineffective Landing Page Display Ads
    • (877) 59 - COACH (592-6224)Web Site Conversion – Effective Landing Page Display Ads
    • (877) 59 - COACH (592-6224)Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description
    • (877) 59 - COACH (592-6224)Web Site Conversions – Web Site Home PageLanding Combo
    • (877) 59 - COACH (592-6224)Web Site Conversions – Web Site Home PageLanding Combo
    • (877) 59 - COACH (592-6224) What is Social Media? Online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other and can be used to build a community around Social Media is built on generated content that can take many forms: text, images, audio and video Popular social mediums include: blogs, message boards, podcasts, vlogs Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business) Social media tools and platforms are websites where you can place and spread your marketing message
    • (877) 59 - COACH (592-6224)Video – Still Hot!
    • (877) 59 - COACH (592-6224)Social Networks – So What?
    • (877) 59 - COACH (592-6224)The Issue with Social Networks People add connections They make postings They link to content and articles They make updates They even link to their websites THEY DON’T CLOSE ANY BUSINESS!
    • (877) 59 - COACH (592-6224) Current Use of Marketing Communication?• Blogs• Articles• Postings• Emails• Direct Mail• Advertising
    • (877) 59 - COACH (592-6224) Why Online Social Networks?• Interactive• People Respond Better• Builds Trust• Builds Community• Viral Activity• SharingSales 2.0
    • (877) 59 - COACH (592-6224) Social Networks We Already Know• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
    • (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See?• That Know YOU? Networking at• That Trust YOU? One-to-One• That have done Business with YOU?• That would recommend YOU? Dean Sue Pat Mark
    • (877) 59 - COACH (592-6224)
    • (877) 59 - COACH (592-6224)Your Teams Profile = Your SEO Results!
    • (877) 59 - COACH (592-6224) Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
    • (877) 59 - COACH (592-6224) Speak to Me!1. Create your personal tagline2. Appear focused3. Put your elevator pitch to work Create Relevancy!4. Point out your “RELEVANT” skills5. Explain your experience6. Distinguish yourself from the crowd7. How will you help them?
    • (877) 59 - COACH (592-6224)
    • (877) 59 - COACH (592-6224)
    • (877) 59 - COACH (592-6224)
    • (877) 59 - COACH (592-6224)SEOSEM – Search Engine
    • (877) 59 - COACH (592-6224)Interaction is the Key for 2012
    • (877) 59 - COACH (592-6224)Like, Comment and Share
    • (877) 59 - COACH (592-6224)Create a Buzz Around Your Business
    • (877) 59 - COACH (592-6224)Blogging – still HOT!  A blog can be an incredible tool for sharing information and expertise.  A blog can be used to directly promote products, services and events.  A blog can assist in promoting company vision and developments.  A blog can foster customer loyalty, build relationships with clients and customers.
    • (877) 59 - COACH (592-6224) Why blog? A blog can garner feedback and suggestions from clients A blog can give customers information on how to use products, services and how to buy. A blog can develop client community around a product.
    • (877) 59 - COACH (592-6224)Remember Variety is the Key!
    • (877) 59 - COACH (592-6224) Measure your responseWordPress has some great statistical data. Check it after each post. Measure which posts receive the highest reader count. Check which keywords where used to find you blog.
    • (877) 59 - COACH (592-6224) Combined HorsepowerFacebookLinkedInTwitterYouTubeSlideshare…
    • (877) 59 - COACH (592-6224)Let’s Get Social – Facebook
    • (877) 59 - COACH (592-6224)Weave it all together
    • (877) 59 - COACH (592-6224)Twitter Mix
    • (877) 59 - COACH (592-6224)
    • (877) 59 - COACH (592-6224)
    • (877) 59 - COACH (592-6224) Growing Numbers• LinkedIn Has Over 140 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
    • (877) 59 - COACH (592-6224) Growing NumbersInteresting Facebook Stats• Over 900 million active users• 50% of all active users log on to Facebook in any given day• More than 35 million users update their status each day• More than 60 million status updates posted each day• More than 3 billion photos uploaded to the site each month• More than 5 billion pieces of content (web links, news stories,blog posts, notes, photo albums, etc.) shared each week• More than 3.5 million events created each month• More than 3 million active Pages on Facebook• More than 1.5 million local businesses have active Pages onFacebook• More than 20 million people become fans of Pages each day• Pages have created more than 5.3 billion fans
    • (877) 59 - COACH (592-6224) Upcoming Class How to Create a Social Pay-Per-Click Master Plan -The Ultimate Lead Machine 4/19/12 & 4/26/12 Thursday 2PMLearn how to:8.Build9.Launch10.ManageYour Very Own Social Pay-Per-Click (PPC) Campaign!
    • (877) 59 - COACH (592-6224) Upcoming Class What youll learn during this workshop:•How to get the most out of yourself and your PPC managementteam•How to prioritize tactics for your PPC campaign•How to determine a long-view strategic plan for campaigns•How to create a schedule for regular campaign optimization•How to make changes to accounts faster•How to avoid analytical overload and tactical lethargy•How to keep yourself and your team motivated and inspired•How to find tools and resources for team management•How to keep up with industry trends and new developments
    • (877) 59 - COACH (592-6224)Upcoming Class
    • (877) 59 - COACH (592-6224) Upcoming Classwww.Socialppc.eventbrite.com $100 OFF
    • (877) 59 - COACH (592-6224) Questions?www.ForwardProgress.NET