Optimize Your Marketing: Why Ue Google Plus to Grow Your Business - 2014 - Dean DeLisle - Forward Progress

  • 115 views
Uploaded on

In 2014 alone, we’ve begun watching TV with Google Chromecast and seeing the world through Google Glass. If you’re not familiar with these items, you’re not alone; Google is swiftly becoming a major …

In 2014 alone, we’ve begun watching TV with Google Chromecast and seeing the world through Google Glass. If you’re not familiar with these items, you’re not alone; Google is swiftly becoming a major player in our world beyond the search engine. As the world’s second largest social network, Google Plus has become a staple among social media marketing and your business should not fall behind!

In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share why your business should be using Google Plus to reach its followers and how it can elevate your marketing results.

Don’t miss this session if you would like to learn the following about Google Plus:
- What separates it from other social media platforms
- How it will keep your online marketing connected
- Where you can integrate it into your marketing plan
- How you can ride popular trends and rank in Google

All registrants will get access to the recording and materials

Forward Progress has trained over 85,000 people in over 40 countries on social media marketing and the science of social networks. Join the tens of thousands who have enhanced their marketing and business development through Dean DeLisle’s coaching and training.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
115
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Optimize Your Marketing
  • 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  • 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
  • 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Maximize Your Learning • Please turn off your mobile phone • Close your email • Remove all distractions • Tune in and you will learn quickly
  • 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session
  • 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Are More Responsive • Builds Trust • Builds Community • Viral Activity • Sharing
  • 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Your Company • Business Solutions Network • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • Network Groups • LinkedIn Groups
  • 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know – Why? • Trusted colleagues • Like-minded people hanging out • Similar friends associations • You have more “things” in common • Similar “beliefs” • Recommended “in”
  • 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What is Google Plus? • Social Network owned by Google • Described as “social layer” that supplements Google’s many online destinations • Integrated with Google Authorship, Places, Maps, and YouTube • Second largest social network site with 540 Million active users
  • 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Google Plus is Attractive because.. • Google is a trusted brand • Businesses understand that Google will help their business’s exposure – Success by association • Higher quality of engagement • Appropriate mix of personal and business use • Enhances search results
  • 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Profiles and Pages
  • 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Posts Hashtags +1 or Comment Valuable, Engaging Language Descriptive Images Have fun!
  • 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Circles • Share and receive updates with the selected people • Filter what people share • Find people you may know • Create separate circles from people in your life (Friends, Family) • Choose who can see each of your posts
  • 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Communities • Similar to LinkedIn groups • Share valuable information • Make new connections • Create your own
  • 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Events • Create events and invite friends and colleagues • Share photos on the event page • Edit your event’s theme • Sync events with Google Calendar • Schedule Google Hangouts
  • 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Hangouts • Free group video calling service • Share photos, videos, and even your screen • Better group conversation • Record your sessions • Ease of access
  • 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Google Plus? • Marketing Integration • Social Network CEO • Connections • Engagement • Outcome • Get Found on Google
  • 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Marketing Integration • Trends and Keywords • High Ranking Search Results
  • 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Trends and Keywords
  • 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc High Search Results
  • 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network CEO • Connections • Grow your network • Engagement • Establish relationships • Outcome • Generate more business
  • 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connections Connection •Not Necessary for Acceptance of Connection •Emails/Contacts •New Followers
  • 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Engagement •+1 = Likes •Comments •Shares •Direct Messages
  • 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Outcome Outcome •Emails/Contacts •New Connections •New Followers •New Likes •New Subscribers •New Sales
  • 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc In Summary… • Using Google Plus Can: • Enhance your brand’s image • Foster participation in high quality engagement • Help your brand stay current with trending topics • Enhance your destinations’ search results • Elevate your reach to the world’s second largest social network
  • 26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Assignment • Fix Your Profiles – Look good! • Post Valuable and Engaging Content • Grow Your Network • Foster Relationships and Engagement
  • 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What if you could learn exactly how to maximize your return from Google Plus?
  • 28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc www.SocialJack.com
  • 29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc PLUS Access To Our Exclusive Google Plus Class!
  • 30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
  • 31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net www.ForwardProgress.NET TWITTER: @FwdProgressInc TWITTER DEAN: @DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle