ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Dean DeLisle
•
•
•
•
•
•
•

Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people per month
Trained ...
Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Bring It Back

ForwardProgress.NET

co...
The Issue with Content Marketing

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProg...
Content Marketing
• What is it?
• Why is it Important?
• What’s the Strategy?

ForwardProgress.NET

coachme@ForwardProgres...
What is Content Marketing?
Content Marketing is
the science and art of
reaching your audience
and pulling it toward
your b...
What type of Content?
•
•
•
•
•
•

Blogs
Articles
Training Materials
Video/Audio
Photography
Presentations

ForwardProgres...
Why is Content Marketing Important?

There are qualified prospects looking
for your product or service right now
and Searc...
What is the Strategy for Content Marketing?
• Create and promote
useful, relevant
information
• Attract and engage with
we...
Chose Your “New Business” Destination
•
•
•
•
•
•
•

Landing Page
Website
Registration
Phone
Webinar/Event
Location
What i...
Identify Your Target
• Who is your target client/partner?
•
•
•
•
•

What do they look like?
Where are they?
What Industry...
Your Personal Keywords
•
•
•
•
•

What are you an expert in?
How would your ideal prospect find you?
What would they “yell...
Conversion
• Getting your destination visitors (prospects) to
take action that will move your business
toward reaching its...
Prospects and Customers

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Newsletter Subscribers

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Event Registrants

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Social Media Connections

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Periodic Table of Content
How to Turn Articles into Particles

• Elements at top are and have a
short“half-life”
• Element...
Inventory of Partners

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Why Online Social Networks?
•
•
•
•
•
•

Interactive
People Respond
Building Trust
Building Community
Viral Activity
Shari...
How Many Contacts Do You Have That You Cannot
See?
•
•
•
•

That know YOU?
That trust YOU?
That have done business with YO...
Your Network
Developers

Conferences

Associations

Consultants
Clients

ForwardProgress.NET

coachme@ForwardProgress.NET
...
Facebook

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Twitter

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
YouTube

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Blog
•
•

•
•

A blog can be an incredible tool for
sharing information and expertise.
A blog can be used to directly
prom...
Webinar

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Integrate Your Content

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Measure
•
•
•
•
•
•

Radian 6
Google
Hoosuite
Sprout Social
Word Press
Social Networks

ForwardProgress.NET

coachme@Forwa...
RESULTS
• Getting your destination visitors (prospects) to
take action that will move your business
toward reaching its go...
RESULTS
•
•
•
•
•
•

Blog ++
Power Point
Webinar
YouTube
Social Media
Partners

ForwardProgress.NET

coachme@ForwardProgre...
Assignment
•
•
•
•
•

ForwardProgress.NET

Assemble/Align Your Team
Create a Content Marketing Plan
Gather Your Content
Sh...
Thank You!
ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Connect WITH us!
dean@forwardprogress.net

TWITTER: Twitter.com/FwdProgressInc
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS...
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MPI TechCon: Content Marketing More Traffic, More Leads, and More Business - Forward Progress - Dean DeLisle 2014

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Do you currently have a content marketing strategy? Do you even know what content marketing is? In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the hottest new Web Marketing strategies for 2014. During the session, you will learn how Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, and Blogging are now the most cost-effective ways to generate new traffic to your website and increase lead generation which will translate to more revenue.

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MPI TechCon: Content Marketing More Traffic, More Leads, and More Business - Forward Progress - Dean DeLisle 2014

  1. 1. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  2. 2. Dean DeLisle • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people per month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales….. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  3. 3. Accelerated Learning • Less Time – Learn More • Paired Share – Timed • Raise Hand – Bring It Back ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  4. 4. The Issue with Content Marketing ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  5. 5. Content Marketing • What is it? • Why is it Important? • What’s the Strategy? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  6. 6. What is Content Marketing? Content Marketing is the science and art of reaching your audience and pulling it toward your business with the use of Content ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  7. 7. What type of Content? • • • • • • Blogs Articles Training Materials Video/Audio Photography Presentations ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  8. 8. Why is Content Marketing Important? There are qualified prospects looking for your product or service right now and Search Engines like Google use properly placed content to place you in front of their search request. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  9. 9. What is the Strategy for Content Marketing? • Create and promote useful, relevant information • Attract and engage with website visitors • Convert those visitors into customers/clients Graphic: Andy Crestodina - Orbit Media Studios, Chicago ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  10. 10. Chose Your “New Business” Destination • • • • • • • Landing Page Website Registration Phone Webinar/Event Location What is yours? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  11. 11. Identify Your Target • Who is your target client/partner? • • • • • What do they look like? Where are they? What Industry are they in? What size Company do they work for? Who do they know? ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  12. 12. Your Personal Keywords • • • • • What are you an expert in? How would your ideal prospect find you? What would they “yell or “Google” to find you? What makes you different? What is your skill set? Exercise: 1. 2. ForwardProgress.NET Write 10 things in which you are an expert What terms would someone use to find you coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  13. 13. Conversion • Getting your destination visitors (prospects) to take action that will move your business toward reaching its goal • What you’ll gain • • • • • • Prospects/Customers Subscribers Social Media Fans/Followers/+1s Product Reviewers Members Promotion Entrants ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  14. 14. Prospects and Customers ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  15. 15. Newsletter Subscribers ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  16. 16. Event Registrants ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  17. 17. Social Media Connections ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  18. 18. Periodic Table of Content How to Turn Articles into Particles • Elements at top are and have a short“half-life” • Elements are bottom are larger and last longer • Elements on the left are appear everywhere in the web-sphere • Elements on the right appear only on your website Graphic: Andy Crestodina - Orbit Media Studios, Chicago ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  19. 19. Inventory of Partners ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  20. 20. Why Online Social Networks? • • • • • • Interactive People Respond Building Trust Building Community Viral Activity Sharing ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  21. 21. How Many Contacts Do You Have That You Cannot See? • • • • That know YOU? That trust YOU? That have done business with YOU? That would recommend YOU? ForwardProgress.NET coachme@ForwardProgress.NET Extended Reach to More Targets facebook.com/ForwardProgress @FwdProgressInc
  22. 22. Your Network Developers Conferences Associations Consultants Clients ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  23. 23. Facebook ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  24. 24. Twitter ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  25. 25. YouTube ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  26. 26. Blog • • • • A blog can be an incredible tool for sharing information and expertise. A blog can be used to directly promote products, services and events. A blog can assist in promoting company vision and developments. A blog can foster customer loyalty, build relationships with clients and customers. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  27. 27. Webinar ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  28. 28. Integrate Your Content ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  29. 29. Measure • • • • • • Radian 6 Google Hoosuite Sprout Social Word Press Social Networks ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  30. 30. RESULTS • Getting your destination visitors (prospects) to take action that will move your business toward reaching its goal • What you’ll gain • • • • • • Prospects/Customers Subscribers Social Media Fans/Followers/+1s Product Reviewers Members Promotion Entrants ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  31. 31. RESULTS • • • • • • Blog ++ Power Point Webinar YouTube Social Media Partners ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  32. 32. Assignment • • • • • ForwardProgress.NET Assemble/Align Your Team Create a Content Marketing Plan Gather Your Content Share Your Content Engage with Your Audience coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  33. 33. Thank You! ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  34. 34. Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc

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