LinkedIn for Business – The Secret of Authenticity
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  • Bob – should we do the second bullet?
  • Bob – should we do the second bullet?
  • Comes from Greek “autos nomos” – self – law
  • Bob – should we do the second bullet?
  • Add points from Judith’s email.
  • Add points from Judith’s email.
  • Add points from Judith’s email.
  • BUILD
  • Do highly technical one
  • Black slide
  • Paired sharing on strategy

Transcript

  • 1. LinkedIn for Business – The Secret of Authenticity   Class will begin in less than 30 min
  • 2. Class will begin in less than 15 min LinkedIn for Business – The Secret of Authenticity  
  • 3. LinkedIn for Business – The Secret of Authenticity  
  • 4.
    • Founder and CEO of Forward Progress, Inc.
    • Train and Coach over 2,000 people a month
    • Trained and Coached over 40,000 in Social Network Skills
    • Over 30 years in Business Coaching, Consulting and Training
    • Call Center, Internet, eMarketing, Event Management,
    • Lead Generation, Web Seminars, eLearning, eSelling
    • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
    • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
    Dean DeLisle Using LinkedIn for New Business Development
  • 5. Dr. Bob Wright
    • Internationally recognized visionary, author, speaker, program developer, entrepreneur, consultant, executive coach, and leading thinker on human development
    • One of Chicago’s best CEO coaches ( Crain’s )
    • Coaches Fortune 500 CEOs to start-ups
    • Top-ranked in employee assistance business
    • Wright in Chicago & Graduate Institute for the Realization of Human Potential (M.A. & Doctoral programs)
    • People Skills and Beyond Time Management have sold over 200,000
    • Wright Model of Human Growth and Development
  • 6. Take Stock of Your Day
    • What was your least authentic conversation?
    • What was your most authentic conversation?
    • Which conversations generated the most value?
  • 7. Authenticity Defined
    • Authenticity is ….
  • 8. Authenticity Defined
    • Genuineness
    • Undisputed credibility
    • Real, honest, worthy of belief, sincere
    • True to one’s values, spirit, personality, and character despite external pressures
    • Congruence between who you are on the inside and how you are on the outside
    • Behavioral integrity – doing what you say
  • 9. Authenticity and Power
    • Authentic conversations are powerful conversations
  • 10. Beginning Authentic Conversations
    • Host mentality is the key attitude
    • The host greeting is the key starter
    • What do I say after we say hello?
  • 11. Two Dimensions in Conversation
    • Revelation: reveal yourself
      • Make your agendas clear
    • Genuine interest in the other person
      • Make clear your genuine interest in their agenda
  • 12. Authenticity Creates Change
    • For you…
    • For the people you’re having meaningful conversations with…
  • 13. Mis-Engaging Engaging Consciousness; Tied to Yearning, Emotions Engagement Continuum v3 Disengaged *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman Phatic: social niceties Factual : objective data Evaluative : opinion & judgment Gut Level: emotions, heartfelt Peak: * What do you care about?
  • 14. Authentic Engaging & Happiness
    • Our research has indicated that engaging leads to …
    • More aliveness
    • Richer life
    • Finding more opportunities
    • Greater satisfaction and fulfillment
    • Deeper intimacy
    • Better learning
  • 15. Engaging Leads To…
    • More novel experiences and true satisfaction (Gregory Berne)
    • Deep engagement at work leads to enhanced productivity and satisfaction (David Rock)
    • More developed brain, fulfilling potential, learning/growing (Michael Mezernich)
    • Success (Angela Duckworth)
  • 16. Building a High Net-Worth Network—Your Life Team
    • Understand the untapped wealth in your address book
    • Understanding Network Science
    • Strategize mining your network wealth
  • 17. Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Network Science
  • 18. Network Science
  • 19. Recognizing New Rules
    • How have the rules changed with the e-revolution?
  • 20. Recognizing New Rules
    • Immediacy
    • Frequency
    • Longevity
    • Give to Get
    • Genuine interest, in-depth knowledge
    • Enjoyment and fun
    • Instant information access
  • 21. Me Example Network Map
  • 22. Homework
    • Homework: Develop your own
  • 23. Mining Your Network Gold
    • What does the best person in your network look like?
    • What does the worst person in your network look like?
  • 24. 5 Steps to Authenticity on LinkedIn
  • 25. Step 1 – Look Good
    • Complete Profile
    • Be Clear
      • What will you do for others?
      • Why & How?
      • What do you wantneed?
      • Worth $4,000,000
    Peer Review
  • 26. Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
    • A current position
    • Two past positions
    • Education
    • Profile summary
    • A profile photo
    • Specialties
    • At least three recommendations
  • 27. Create Relevancy! Introduce Yourself
    • Create your personal tagline
    • Appear focused
    • Put your elevator pitch to work
    • Point out your “RELEVANT” skills
    • Explain your experience
    • Distinguish yourself from the crowd
    • How will you help them?
  • 28. Step 2 – What do you want?
    • Employment
    • Career Move – Up or Out
    • SalesAppointmentsDirect
    • Partnerships
  • 29. Growing Numbers
    • LinkedIn Has Over 90 Million Members
      • Average User has 240 Connections
      • One Degree From Over 35,000 Trusted Connections
      • Two Degrees From Over 3,200,000 Trusted Connections
  • 30. LINKEDIN DEMOGRAPHICS 2011
  • 31. LINKEDIN DEMOGRAPHICS 2011
  • 32. LINKEDIN DEMOGRAPHICS 2011
  • 33. Step 2 – What do you want?
    • Employment
    • Career Move – Up or Out
    • SalesAppointmentsDirect
    • Partnerships
  • 34. Step 3 – How much time do you have? How much time does it take? 20 Minutes a Day!
  • 35. Your Social Results Plan
  • 36. Step 4 – Connect - Ask
    • Are you on LinkedIn?
    • Is it ok if we connect?
  • 37. Step 4 – Connect - Ask
  • 38. Step 4 – Connect - Ask
  • 39.  
  • 40.  
  • 41. 2011 LinkedIn Stats - Growing
    • LinkedIn Has Over 100 Million Members
      • Average user has 240 “Connections”
      • One degree from over 35,000 “Trusted Connections”
      • Two degrees from over 3,200,000 “Trusted Connections”
      • 1 million new members a week
      • 17.8 million members belong to groups
      • 1.2 million comments and posts to groups weekly
      • 2 billion people searches annually
      • 1 million companies have a company page
    OVER 1,000 to 1
  • 42. Step 5 – Interaction
  • 43. Step 5 – Interaction - Home
  • 44.  
  • 45. Step 5 – Interaction - Groups
  • 46. Step 5 – Interaction - Groups
  • 47. Step 5 – Interaction - Groups The Secret Sauce? Take them OFFLINE for a deeper conversation and then get your results!
  • 48. What if I only had 1 min?
    • Provide Value
    • Have Meaningful Conversations
    • Connect Up
    • Be Present
  • 49. Assignment
    • Fix Your Profiles – Look good!
      • Be Complete – Be Relevant
      • What will you do for others?
      • What do you wantneed?
    • Build Your Network Daily
      • Even if only 1 @ Day
    • Be Social
      • Have Meaningful Conversations
      • Provide Value
      • Be Present!
  • 50. Gifts for Everyone
    • These Slides (and another cool Social Network Site)
    • eBook – The 9 Things Your Need Before You Log In
      • www.ForwardProgress.net
    • NEXT FREE CLASS: This Thursday 10/13 at 6PM Central
      • www.ForwardProgress.net
      • Events Area on Home Page
    • 50% Discount for Next Paid Class
  • 51. The Ultimate Gift
  • 52. www.ForwardProgress.NET