LinkedIn Profile Building Workshop Part 1

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These slides supplemented Part 1 of Forward Progress' webinar, "LinkedIn Profile Building Workshop."

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  • I want to welcome everybody to session 1. Everybody has found the questions area of the GoToWebinar task bar.In our training, what we want to do is make sure you are learning, retaining and doing what we say to help you generate business.Session 1 is the fundamentals. All of you should have a basic account to get started, even if it’s a shell.Everything we’re going to show you is for the free version—that’s the good news. Paid subscribers will see some additional options.
  • Everyone on the call today is concerned with how to build a good, targeted network and find new business.Even though this is sales driven, if you’re a career mover. When you’re using the same strategies as sales. Call it recruiting or something else.All LinkedIn is about connecting your network and getting where you want to go.How to build your personal targets. That is our goal.
  • Everyone on the call today is concerned with how to build a good, targeted network and find new business.Even though this is sales driven, if you’re a career mover. When you’re using the same strategies as sales. Call it recruiting or something else.All LinkedIn is about connecting your network and getting where you want to go.How to build your personal targets. That is our goal.
  • We train Fortune 500 to sole proprietors. Regardless of size, the reason that some aren’t succeeding is the mindset.You are on this call because you are trying to learn what it’s all about. You have the right mindset. What you need to do is make sure you’re working within your organization to keep this top of mind.One company, during the 4 weeks we worked with them had 100 new appointments collectively. Top appointment setter had 17 in one week. Depends on your goal. Talk to team members, have a team conversation. Students that are succeeding are bringing this knowledge into their weekly meetings, measuring ROI, making investment in knowledge. Have the right mindset for generating business.
  • Even top networkers sometimes need reminders about his—integrate your efforts. All kinds of different groups. Top networkers are the “hub”
  • Most of you are adding people to your core network. On your screen you’ll see “Bob” and “Sue” and this is what typically happens.We meet people and we add them to our Blackberry or our contact management database and if we’re really good, we’ll put in some key elements of the relationship and maybe even determine what kind of business we’ll be able to do with them.The magic here is that if Sue is too busy or we’re not a fit for her right now, LinkedIn and other social networks make it easy for Sue to recommend us without working too hard.Think about the network hubs you have—you want to be top of mind with them. Also want to see the people that Sue is connected with so you can ask “Would you mind making an introduction to (specific name)—looks like an ideal connection.”The other day the Sue I was talking to said, “You know what, that person might not be a great fit, but I’ve got some others.” Unfortunately doesn’t always happen, want to be able to make a direct connection.What we’re seeing is that people are coming from 2 and 3 levels away. We’ve had it happen where someone from 3rd level and they read a blog post and really made an impact on them that led to a call to us.
  • Start with poll.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!
  • Since we’re going to be doing lot of updates all at once, we want to turn off this option for now.Go to settings. Then go to Profile and Status updates, right column in the middle. It’s highlighted in the red box. Make a note to yourself. When your profile is ready, we want you to turn that back on. It’s temporary.
  • Pair up!
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Use your key words. Summary is not a rehash of all of your past positions. It’s what’s relevant about what you offer today.Back it up in a Word Document.
  • Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!
  • LinkedIn Profile Building Workshop Part 1

    1. 1. LinkedIn Profile Building Workshop Session One (877) 592-6224 www.ForwardProgress.net
    2. 2.  Questions area in task bar  Type us a message so we know you got it  Ask us anything throughout the class (877) 592-6224 www.ForwardProgress.net
    3. 3.  Please turn off your cell phone  Close your email  Remove all distractions  Tune in and you will see the results quickly! (877) 592-6224 www.ForwardProgress.net
    4. 4. Using LinkedIn for New Business Development Dean DeLisle         Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 75,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
    5. 5. Upcoming Sessions Other Classes you have access to:  LinkedIn Profile Building Class – 101 - Today  Social Jack Orientation 202 – Next Tuesday – Noon Central  Open Group Coaching – EVERY Wednesday, Noon Central  LinkedIn Profile Building Class – 102 – Next Thursday, Noon Central (877) 592-6224 www.ForwardProgress.net
    6. 6. Game Plan – Roadmap to Success • Today – How to Build and Optimize Your LinkedIn • Next Thursday – LinkedIn Profile Building Workshop Part Two - Building Connections, Getting Found, & Getting Referrals (877) 592-6224 www.ForwardProgress.net
    7. 7. Game Plan – Today • • • • Build an optimized account Maintain optimal account settings Manage options to add new target contacts Change your settings for Google search (877) 592-6224 www.ForwardProgress.net
    8. 8. Commitment to Results (877) 592-6224 www.ForwardProgress.net
    9. 9. Social Network Efforts Why do they not work for organizations? (877) 592-6224 www.ForwardProgress.net
    10. 10. Social Networks You Already Know • You! • Your Company • Chambers • Industry Clubs • Organization • Charities • Religious • Country Clubs • Network Groups (877) 592-6224 www.ForwardProgress.net
    11. 11. How Many Contacts and eMails Do YOU Have? • That Know YOU? Stop Thinking One Dimensional! • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean (877) 592-6224 Sue Pat Mark www.ForwardProgress.net
    12. 12. 2013 LinkedIn Stats - Growing • LinkedIn Has Over 230 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 41% of marketers have generated business on LinkedIn •2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1 (877) 592-6224 www.ForwardProgress.net
    13. 13. Network Science Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Courtesy of US Army (877) 592-6224 www.ForwardProgress.net
    14. 14. (877) 592-6224 www.ForwardProgress.net
    15. 15. Network Science – Best Relationships Top 5 List People List Top 10 People List Top 25 People 1. What % of your business Volume do you get from the Top 5? 2. What % of your business volume do you get from the Next Level? 3. What % of your business volume do you get from the outer layer? (877) 592-6224 www.ForwardProgress.net
    16. 16. Network Science HUB? HUB? YOU! HUB? HUB? HUB? (877) 592-6224 HUB? www.ForwardProgress.net
    17. 17. Your Professional Keywords  What are you an expert in?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Refinance Home Equity Mortgage Rates Chicagoland (877) 592-6224 Lake County Home Lending FHA Mortgage VA Loans www.ForwardProgress.net
    18. 18. Sample Mortgage - Keywords           HIGH Mortgage Rate Mortgage Rates A Mortgage Lenders Mortgages Mortgage Loan Mortgage Loans Refinancing Lenders for Home Loans        MEDIUM Mortgage Home Loan Home Loans Home Mortgage House Mortgage (877) 592-6224             Home Financing Home Lending  FHA LOAN FHA loan FHA FHA Mortgage FHA Loans VA Loan VA Loans FHA Lending FHA Lenders              LOCAL BASED Illinois Mortgage Illinois Loans Illinois Loan  Illinois Lenders IL Real Estate IL Mortgage Chicago Mortgage Rate Chicago Mortgage Lenders Chicago Mortgage Chicago Loans Chicago Loan Chicago Lenders Chicago Home Loan Bridgeview Bank Bridgeview Bank Mortgage MyBBMC www.ForwardProgress.net
    19. 19. Your Personal Keywords  What are you an expert in?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Exercise: 1. Write 10 things in which you are an expert 2. What terms would someone use to find you (877) 592-6224 www.ForwardProgress.net
    20. 20. Log into LinkedIn Now… (877) 592-6224 www.ForwardProgress.net
    21. 21. QUICK TOUR (877) 592-6224 www.ForwardProgress.net
    22. 22. Turn off Activity Broadcasts Change to “ ” for this session only. Remember to change back to “√” after class. Click “Save Changes” (877) 592-6224 www.ForwardProgress.net
    23. 23. Optimal Settings LIVE DEMO (877) 592-6224 www.ForwardProgress.net
    24. 24. Get Found  Your Personal Business Keywords (877) 592-6224 www.ForwardProgress.net
    25. 25. Your Business Keywords  What are you an expert in, products or services?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Exercise: 1. Write 10 top things you are an expert in 2. What terms would someone use to find you (877) 592-6224 www.ForwardProgress.net
    26. 26. Your Personal Keywords                GENERAL Mortgage Rate Mortgage Rates A Mortgage Lenders Mortgages Mortgage Loan Mortgage Loans Refinancing Lenders for Home Loans Mortgage Home Loans Home Mortgage House Mortgage Home Financing (877) 592-6224  Home Lending               FHA LOAN FHA loan FHA FHA Mortgage FHA Loans VA Loan VA Loans FHA Lending FHA Lenders LOCAL BASED Illinois Mortgage Illinois Lenders         IL Real Estate IL Mortgage Chicago Mortgage Rate Chicago Mortgage Lenders Chicago Mortgage Chicago Lenders Chicago Home Loans Bridgeview Bank Bridgeview Bank Mortgage MyBBMC  YOUR NAME!!!  Suburbs www.ForwardProgress.net
    27. 27. (877) 592-6224 www.ForwardProgress.net
    28. 28. Backup! (877) 592-6224 www.ForwardProgress.net
    29. 29. Profile Changes  Complete Profile  Be Clear  What will you do for others?  Why & How?  What do you wantneed? (877) 592-6224 www.ForwardProgress.net
    30. 30. Profile Changes (877) 592-6224 www.ForwardProgress.net
    31. 31. Profile Changes (877) 592-6224 www.ForwardProgress.net
    32. 32. (877) 592-6224 www.ForwardProgress.net
    33. 33. (877) 592-6224 www.ForwardProgress.net
    34. 34. Add Video, Images, and Documents LOOK VIDEO (877) 592-6224 www.ForwardProgress.net
    35. 35. Profile Tune Up What are YOUR Keywords? (877) 592-6224 www.ForwardProgress.net
    36. 36. Profile Tune Up Create Relevance! 1. Create your personal tagline 2. Appear focused 3. Put your elevator pitch to work 4. Point out your “RELEVANT” skills 5. Explain your experience 6. Distinguish yourself from the crowd 7. How will you help them? (877) 592-6224 www.ForwardProgress.net
    37. 37. Peer Review – What is this? (877) 592-6224 www.ForwardProgress.net
    38. 38. Improve Your Google Page Rank Contact Settings (877) 592-6224 www.ForwardProgress.net
    39. 39. Turn On Activity Broadcasts Change to “ ” for this session only. Remember to change back to “√” after class. Click “Save Changes” (877) 592-6224 www.ForwardProgress.net
    40. 40. Next Steps        Book a meeting right now with your team! Create a plan and make a system that works Fix Your Profiles – ASAP Remember your Keywords! Search for yourself Peer Review by next Thursday! Be Active – Keep Moving! Next Class – Thursday, November 14 – 10am Central (877) 592-6224 www.ForwardProgress.net
    41. 41. Upcoming Sessions Other Classes you have access to:  LinkedIn Profile Building Class – 101 - Today  Social Jack Orientation 202 – Next Tuesday – Noon Central  Open Group Coaching – EVERY Wednesday, Noon Central  LinkedIn Profile Building Class – 102 – Next Thursday, Noon Central (877) 592-6224 www.ForwardProgress.net
    42. 42. (877) 592-6224 www.ForwardProgress.net
    43. 43. Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ BUSINESS PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET (877) 592-6224 www.ForwardProgress.net

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