Linked In Class One How To Build And Optimize Your Profile For Business 2010 Wabc


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Slides from first class on LinkedIn from the Worldwide Association of Business Coaches.

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Linked In Class One How To Build And Optimize Your Profile For Business 2010 Wabc

  1. 1. Class One How to Build and Optimize Your LinkedIN Account for New Business  
  2. 2. Thank You!
  3. 3. Your Instructor Today Dean DeLisle <ul><li>President of Forward Progress, Inc </li></ul><ul><li>Co-Founder and CEO of </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Helped Thousands of People using Internet Based Lead Generation – Trained and Coached over 9,000 people </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>
  4. 4. Game Plan Road Map to Success <ul><li>Build an optimized account </li></ul><ul><li>Maintain optimal account settings </li></ul><ul><li>Manage options to add new target contacts </li></ul><ul><li>Attract new clients looking for your business </li></ul><ul><li>Leverage your network to find your target customers </li></ul><ul><li>Change your settings for Google and others search </li></ul><ul><li>Measure if your new target network is building </li></ul>
  5. 5. <ul><li>Please Log into LinkedIN Now… </li></ul>
  6. 6. Social Network Efforts <ul><li>Why do they fail for organizations? </li></ul>MINDSET!
  7. 7. Social Networks You Already Know <ul><li>Schools </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organization </li></ul><ul><li>Charities </li></ul><ul><li>Religious </li></ul><ul><li>Country Clubs </li></ul><ul><li>Network Groups </li></ul>
  8. 8. Why do “Traditional” Social Networks Work? <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>MAKE IT EASY!
  9. 9. Why Do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul>MAKE IT EASY! 2 Old – 2 New
  10. 10. How Many Contacts and eMails Do YOU Have? <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>MAKE IT EASY! Bob Sue Pat Mark
  11. 11. How it Works MAKE IT EASY!
  12. 12. <ul><li>Please Log into LinkedIN Now… </li></ul>
  13. 13. LinkedIN – Your Reach
  14. 14. LinkedIN- Your Reach
  15. 18. Decide!
  16. 19. Profile Tune Up A Goal! THE GOAL! Generate Business!
  17. 21. Self Accountability
  18. 25. Profile Tune Up What are YOUR Keywords?
  19. 26. Create Relevancy! Profile Tune Up
  20. 35. Improve Your Google Page Rank Contact Settings
  21. 36. Adding Connections
  22. 37. Adding Connections BATCH THEM! Don’t Get Punished! The NEW CRM!
  23. 38. Adding Connections
  24. 39. Adding Connections BATCH THEM! Don’t Get Punished! The NEW CRM!
  25. 40. Adding Connections
  26. 41. Adding Connections
  27. 42. Adding Connections
  28. 43. Adding Connections Be Polite – Take Time to Connect!
  29. 44. Adding Connections NO!
  30. 48. Removing Connections!
  31. 49. Removing Connections! Connections will not be notified that they have been removed from your connections list. They will be added to your list of Imported Contacts just in case you want to re-invite them at a later date. Only the member that breaks the connection can re-initiate that connection.
  32. 50. Removing Connections!
  33. 51. Recommendations
  34. 52. Recommendations <ul><li>Why get recommended? </li></ul><ul><li>It helps you hire and get hired </li></ul><ul><li>It helps connect to customers and partners </li></ul><ul><li>It builds your brand and reputation </li></ul><ul><li>It makes your network more valuable - score </li></ul><ul><li>Who should recommend you? </li></ul><ul><li>Former managers </li></ul><ul><li>Colleagues and co-workers </li></ul><ul><li>Customers and clients </li></ul><ul><li>Business partners </li></ul><ul><li>Where are recommendations found? </li></ul><ul><li>Your comment is listed in your profile under the Recommendations tab. </li></ul><ul><li>Recommendations you receive are listed under “Recommendations For” at the bottom of the “Experience” section. </li></ul><ul><li>Used by LinkedIN Search </li></ul>
  35. 53. Let’s find someone to recommend
  36. 54. Make a Recommendation
  37. 55. Next Steps <ul><li>Book a meeting right now with your team! </li></ul><ul><li>Create a plan and make a system that works </li></ul><ul><li>Fix Your Profiles – ASAP </li></ul><ul><li>Start Reaching Out – Build your connections </li></ul><ul><li>Recommend Someone Today! </li></ul><ul><li>Be Active! </li></ul><ul><li>Next Class – Next Tuesday 03/16/10 – LinkedIn Driving Business & Appointment Setting! </li></ul><ul><li>9 AM PST – 11 AM CST – NOON EST - US </li></ul>
  38. 56. Let’s Connect! <ul><li>TWITTER: </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>LINKEDIN: </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>Join our Fan Page for access to upcoming classes - http:// </li></ul></ul></ul><ul><ul><ul><ul><li>FOLLOW THROUGH! </li></ul></ul></ul></ul>