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Linked in   5 steps to build the ultimate profile - the law of attraction - forward progress - dean delisle rev summer 2013
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  • Even top networkers sometimes need reminders about his—integrate your efforts. All kinds of different groups. Top networkers are the “hub”
  • Most of you are adding people to your core network. On your screen you’ll see “Bob” and “Sue” and this is what typically happens.We meet people and we add them to our Blackberry or our contact management database and if we’re really good, we’ll put in some key elements of the relationship and maybe even determine what kind of business we’ll be able to do with them.The magic here is that if Sue is too busy or we’re not a fit for her right now, LinkedIn and other social networks make it easy for Sue to recommend us without working too hard.Think about the network hubs you have—you want to be top of mind with them. Also want to see the people that Sue is connected with so you can ask “Would you mind making an introduction to (specific name)—looks like an ideal connection.”The other day the Sue I was talking to said, “You know what, that person might not be a great fit, but I’ve got some others.” Unfortunately doesn’t always happen, want to be able to make a direct connection.What we’re seeing is that people are coming from 2 and 3 levels away. We’ve had it happen where someone from 3rd level and they read a blog post and really made an impact on them that led to a call to us.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Take out a blank sheet of paper. What are you an expert in? Answer that.Some of you are real estate. Some of you are in manufacturing. Some of you sell legal services. All different flavors on the call today.What would your prospect search for in order to find you?HR departments also searching, works for career development as well.Next to the words, write what your prospect calls it. Make sure it’s not just industry jargon.When we get to the areas, we’ll show you where it’s important to use these.People are looking for experts every second of the day on LinkedIn.
  • Since we’re going to be doing lot of updates all at once, we want to turn off this option for now.Go to settings. Then go to Profile and Status updates, right column in the middle. It’s highlighted in the red box. Make a note to yourself. When your profile is ready, we want you to turn that back on. It’s temporary.
  • Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!
  • Set to “no” temporarily. We’ll give you a reminder, but holding you accountable. Write it down!

Transcript

  • 1. www.ForwardProgress.net(877) 592-6224 LinkedIn 5 Steps to Build the Ultimate Profile – The Law of Attraction
  • 2. www.ForwardProgress.net(877) 592-6224  Founder and CEO of Forward Progress, Inc.  Train and Coach over 2,000 people a month  Trained and Coached over 75,000 in Social Network Skills  Over 30 years in Business Coaching, Consulting and Training  Call Center, Internet, eMarketing, Event Management,  Lead Generation, Web Seminars, eLearning, eSelling  Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead  Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Using LinkedIn for New Business Development
  • 3. www.ForwardProgress.net(877) 592-6224 Commitment to Results
  • 4. www.ForwardProgress.net(877) 592-6224 #1 - Understanding Social Networks • You! • Your Company • Chambers • Industry Clubs • Organization • Charities • Religious • Country Clubs • Network Groups Networks You Know Already!
  • 5. www.ForwardProgress.net(877) 592-6224 Mark How Many Connections Do YOU Really Have? • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Stop Thinking One Dimensional!
  • 6. www.ForwardProgress.net(877) 592-6224 • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page 2013 LinkedIn Stats - Growing OVER 1,000 to 1
  • 7. www.ForwardProgress.net(877) 592-6224 #2 - Your Professional Keywords  What are you an expert in?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Refinance Home Equity Mortgage Rates Chicagoland Lake County Home Lending FHA Mortgage VA Loans
  • 8. www.ForwardProgress.net(877) 592-6224 Sample Mortgage - Keywords  HIGH  Mortgage Rate  Mortgage Rates  A Mortgage  Lenders  Mortgages  Mortgage Loan  Mortgage Loans  Refinancing  Lenders for Home Loans  MEDIUM  Mortgage  Home Loan  Home Loans  Home Mortgage  House Mortgage  Home Financing  Home Lending  FHA LOAN  FHA loan  FHA  FHA Mortgage  FHA Loans  VA Loan  VA Loans  FHA Lending  FHA Lenders  LOCAL BASED  Illinois Mortgage  Illinois Loans  Illinois Loan  Illinois Lenders  IL Real Estate  IL Mortgage  Chicago Mortgage Rate  Chicago Mortgage Lenders  Chicago Mortgage  Chicago Loans  Chicago Loan  Chicago Lenders  Chicago Home Loan  Bridgeview Bank  Bridgeview Bank Mortgage  MyBBMC
  • 9. www.ForwardProgress.net(877) 592-6224 Turn off Activity Broadcasts
  • 10. www.ForwardProgress.net(877) 592-6224 Turn off Activity Broadcasts Change to “ ” for this session only. Remember to change back to “√” after class. Click “Save Changes”
  • 11. www.ForwardProgress.net(877) 592-6224 Backup!
  • 12. www.ForwardProgress.net(877) 592-6224 #3 - Profile Ownership  Complete Profile  Be Clear  What will you do for others?  Why & How?  What do you wantneed?
  • 13. www.ForwardProgress.net(877) 592-6224 Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
  • 14. www.ForwardProgress.net(877) 592-6224
  • 15. www.ForwardProgress.net(877) 592-6224
  • 16. www.ForwardProgress.net(877) 592-6224
  • 17. www.ForwardProgress.net(877) 592-6224
  • 18. www.ForwardProgress.net(877) 592-6224 Create Relevance! Profile Tune Up 1. Create your personal tagline 2. Appear focused 3. Put your elevator pitch to work 4. Point out your “RELEVANT” skills 5. Explain your experience 6. Distinguish yourself from the crowd 7. How will you help them?
  • 19. www.ForwardProgress.net(877) 592-6224
  • 20. www.ForwardProgress.net(877) 592-6224 More New Items LOOK VIDEO
  • 21. www.ForwardProgress.net(877) 592-6224 More New Items
  • 22. www.ForwardProgress.net(877) 592-6224 Don’t forget your info!
  • 23. www.ForwardProgress.net(877) 592-6224 Skills
  • 24. www.ForwardProgress.net(877) 592-6224 More New Items
  • 25. www.ForwardProgress.net(877) 592-6224
  • 26. www.ForwardProgress.net(877) 592-6224 Improve Your Google Page Rank Contact Settings
  • 27. www.ForwardProgress.net(877) 592-6224 Turn on Activity Broadcasts Change to “ ” for this session only. Remember to change back to “√” after class. Click “Save Changes”
  • 28. www.ForwardProgress.net(877) 592-6224 Peer Review – What is this?
  • 29. www.ForwardProgress.net(877) 592-6224 #4 - Connect to Your Ideal Network • Are you on LinkedIn? • Is it ok if we connect? Get Social
  • 30. www.ForwardProgress.net(877) 592-6224 Then – Connect
  • 31. www.ForwardProgress.net(877) 592-6224
  • 32. www.ForwardProgress.net(877) 592-6224 More – Connect - Ask
  • 33. www.ForwardProgress.net(877) 592-6224 #5 - Talk to your Network  What does your audience want?  What do they need?  What are you passionate about?  What will show them your personality – who you are?
  • 34. www.ForwardProgress.net(877) 592-6224 Value Based Posting Include your network! #5 - Talk to your Network
  • 35. www.ForwardProgress.net(877) 592-6224 Value Based Posting What does your audience want? What do they need? What are you passionate about? What will show them your personality? #5 - Talk to your Network
  • 36. www.ForwardProgress.net(877) 592-6224 Value Based Posting
  • 37. www.ForwardProgress.net(877) 592-6224 Interaction Changes
  • 38. www.ForwardProgress.net(877) 592-6224 Interaction – Home – NEW!
  • 39. www.ForwardProgress.net(877) 592-6224 Interaction – Home – NEW!
  • 40. www.ForwardProgress.net(877) 592-6224
  • 41. www.ForwardProgress.net(877) 592-6224 • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! Assignment
  • 42. www.ForwardProgress.net(877) 592-6224
  • 43. www.ForwardProgress.net(877) 592-6224
  • 44. www.ForwardProgress.net(877) 592-6224 Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET