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JCC Social Media - How to Build an Effective Online Community - 2013
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JCC Social Media - How to Build an Effective Online Community - 2013

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This presentation by Dean DeLisle of Forward Progress was used in a discussion with the Jewish Community Center of Chicago.

This presentation by Dean DeLisle of Forward Progress was used in a discussion with the Jewish Community Center of Chicago.

Published in: Technology, Business

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  • Do a test with – What you like to do when your not working
  • A new dynamic
  • Bob – should we do the second bullet?
  • Comes from Greek “autos nomos” – self – law
  • An example of a spokesperson/personality would be the Geico gecko. People like to receive information with a call to action to come from someone other than the beneficiary of that call to action. This also streamlines a sequence of messages with one “branded” characterPositive feedback would be a post like, “we had a great time at today’s event! What did you all think?/We hope you did too!”
  • Stand and cheer – have fun!!
  • Fun cheer at the end…
  • Transcript

    • 1. (877) 59 - COACH (592-6224) Social Media How to Build an Effective Online Community
    • 2. (877) 59 - COACH (592-6224) Your Social Media Coach Dean DeLisle • • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 75,000 in Social Network Skills Over 30 years in Business Coaching, Consulting, and Training Started Career at Merrill Lynch - 1981 Community Building, Social Networking, Social Media, Internet, eMarketing, Lead Generation, eDu-selling, eLearning, eSelling Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Leads Financial Services, Banking, Insurance, Real Estate, Professional Services, Legal, Accounting, Telecommunications, Technical, Agencies, Auto, Retail, Educational and Channel Sales…..
    • 3. (877) 59 - COACH (592-6224) Accelerated Learning • Less Time – Learn More • Paired Share – Timed • Raise Hand – Bring it back
    • 4. (877) 59 - COACH (592-6224) Social Networks – Where do you Stand? YOU ARE HERE
    • 5. (877) 59 - COACH (592-6224) The Changing Landscape • The Market • The Content • The Client
    • 6. (877) 59 - COACH (592-6224) The Issue with Social Networks  Connections  Postings  Links  Updates  Website Integration Producing Effective Results
    • 7. (877) 59 - COACH (592-6224) Current Use of Social Network Communication? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
    • 8. (877) 59 - COACH (592-6224) Why Online Social Networks? • Interaction • Engagement • People Respond Better • Builds Trust • Builds Community • Viral Activity • Sharing
    • 9. (877) 59 - COACH (592-6224) Social Networks We Already Know • • • • • • • • • • Ourselves JCC CityCountry Clubs Chambers Industry Clubs Organizations Charities Religious/Health Network Groups LinkedIn Groups
    • 10. (877) 59 - COACH (592-6224) Social Networks We Already Know – Why? • • • • • • Trusted colleagues Like-minded people hanging out Similar friends and associations You have more “Things” in common Similar “Beliefs” Recommended “IN”
    • 11. (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? Networking Beyond One-to-One • That would recommend YOU? Dean Sue Pat Mark
    • 12. (877) 59 - COACH (592-6224) Our Networks
    • 13. (877) 59 - COACH (592-6224)
    • 14. (877) 59 - COACH (592-6224) • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2.7 million companies have a company page OVER 1,000 to 1
    • 15. (877) 59 - COACH (592-6224) Our Networks Community Neighborhoods Programs Staff Moms Other Partners Parents Participants
    • 16. (877) 59 - COACH (592-6224) Fun Facts Interesting Facebook Stats • More than one BILLION active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans
    • 17. (877) 59 - COACH (592-6224)
    • 18. (877) 59 - COACH (592-6224) 5 Steps to Successful Online Community Building
    • 19. (877) 59 - COACH (592-6224) Step 1 – Look Good  Complete Profiles  First Impressions  Be Clear  What will you do for others?  Why & How?  What do you wantneed?
    • 20. (877) 59 - COACH (592-6224) Step 1 – Look Good
    • 21. (877) 59 - COACH (592-6224) Step 1 – Look Good 2.5 Million! Just One More?
    • 22. #SocialJack (877) 59 - COACH (592-6224) Authenticity is ….
    • 23. #SocialJack (877) 59 - COACH (592-6224) Authenticity Defined • Genuineness • Undisputed credibility • Real, honest, worthy of belief, sincere • True to one’s values, spirit, personality, and character despite external pressures • Congruence between who you are on the inside and how you are on the outside • Behavioral integrity – doing what you say • Reciprocity, Mutuality
    • 24. (877) 59 - COACH (592-6224) Let’s Make Sure – Look Good
    • 25. (877) 59 - COACH (592-6224) Look Good Controlled and Guided PRIVATE PERSONAL Locked Down & Training PUBLIC BUSINESS
    • 26. (877) 59 - COACH (592-6224) Step 2 – Get Found Your Personal Business Keywords
    • 27. (877) 59 - COACH (592-6224) Step 3 – Training the Team to “Be” 1. Be Fun 2. Behave - Responsible 3. Be in Community 4. Be Social 5. Be Efficient - Online only 20 Minutes a Day to your Target
    • 28. (877) 59 - COACH (592-6224) Step 4 – Connecting • Are you on Facebook? • Can you join us? Remember your target!
    • 29. (877) 59 - COACH (592-6224) Connect - Ask
    • 30. (877) 59 - COACH (592-6224) Step 5 – Engagement Interaction
    • 31. #SocialJack (877) 59 - COACH (592-6224) Engagement Continuum v3 Consciousness; Tied to Yearning, Emotions Disengaged Comatose • Asleep • Spaced out • Psychotic Engaging Mis-Engaging Kind of Sort of Activity not tied to yearning • Autopilot Phatic: social niceties Factual: objective data Evaluative: opinion & judgment Engaged Gut Level: emotions, heartfelt Deep Engagement Peak: * What do you care about? Dr. Bob Wright – Wright Leadership Institute *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman Transformative Engagement
    • 32. (877) 59 - COACH (592-6224) Step 5 – Engagement JCC event and fundraiser, "Old Jews Telling Jokes" an evening of community and laughter at the Royal George Theater (Oct 3, 2013) JCC PresenTense boot camp, fostering innovation by engaging social entrepreneurs to bring their ideas to life through the guidance of volunteer mentors Fall Fest at Elaine Frank Apachi, bringing families in the community together in celebration of autumn and to enjoy Jewish holiday fun (Sukkot) September, 2013 Fridays @ the J, joyous family celebration of Shabbat with dinner, music, pool, gym, and other activities (held throughout the year on Fridays at various locations) New Years at JCC Perlstein Resort, a family weekend getaway at our resort & conference center in Lake Delton, Wisc (Jan, 2014)
    • 33. (877) 59 - COACH (592-6224) Step 5 – Engagement
    • 34. (877) 59 - COACH (592-6224) Step 5 – Engagement Five Tips for Engagement on Social Media • Post quality images with a strong call to action • Be a team and convey your message together • Entice online connections to advocate for your brand with positive feedback – ask for it! • Reward your friends/followers with clever giveaway contests • Be conscious of mobile interaction
    • 35. (877) 59 - COACH (592-6224) Step 5 – Engagement Remember every post is a conversation!
    • 36. (877) 59 - COACH (592-6224) Step 5 – Engagement
    • 37. (877) 59 - COACH (592-6224)
    • 38. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups
    • 39. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups Parents Any Marital Status Chicago – 35 Miles ?
    • 40. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups
    • 41. (877) 59 - COACH (592-6224) Social Networks - Success • • • • Create Guidelines Look Good Together Be In Community Train • Not just Technical! • Engagement Responsibly • WatchListen • Coach and Support
    • 42. (877) 59 - COACH (592-6224)
    • 43. (877) 59 - COACH (592-6224) Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET