HOW we used Social Networks To Fill an Event!

How We Used Social Networks To Fill and Event Founder and CEO of Forward Progress, Inc. Co-Founder of MYeReputation.com Over 25 years in business Coaching and Consulting Call Center, Internet, eMarketing, Event Management, Intense Lead Generation, Web Seminars, eSelling Over Billion Dollars Sales, 10 Million Leads, Thousands of People using Internet Based Lead Generation Financial Services, Real Estate, Professional Services, Legal, Accounting, Financial Services, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. Your Coach Today – Dean DeLisle (887) 59 - COACH (592-6224)

Founder and CEO of Forward Progress, Inc.

Co-Founder of MYeReputation.com

Over 25 years in business Coaching and Consulting

Call Center, Internet, eMarketing, Event Management,

Intense Lead Generation, Web Seminars, eSelling

Over Billion Dollars Sales, 10 Million Leads, Thousands of People using Internet Based Lead Generation

Financial Services, Real Estate, Professional Services, Legal, Accounting, Financial Services, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

The Game Plan Pick a remote location Pick a lesser know place Pick a place where we have not played Use Social Networks to Drive Attendees Network and Generate New Business Contacts Have Fun! (887) 59 - COACH (592-6224)

Pick a remote location

Pick a lesser know place

Pick a place where we have not played

Use Social Networks to Drive Attendees

Network and Generate New Business Contacts

Have Fun!

(887) 59 - COACH (592-6224)

Thank You!

How Did They Get There? Direct eMail Network Direct Mail Ads Television Radio Social Network 19% 0% 0% 0% 0% 81%! Total Marketing Spend $0.00!

Direct eMail Network

Direct Mail

Ads

Television

Radio

Social Network

How They Got There – Details! Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors

How They Got There – Details! Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors = 234 Attendees!!

WAIT! SOCIAL FUNDAMENTALS!

SOCIAL FUNDAMENTALS!

Social Networks You Already Know Chambers Industry Clubs Organization Charities Religious Country Clubs Network Groups (887) 59 - COACH (592-6224)

Chambers

Industry Clubs

Organization

Charities

Religious

Country Clubs

Network Groups

` Why do “Traditional” Social Networks Work? Trusted Colleagues Like-minded People hanging out Similar Friends and Associations You have more “Things” in common Similar “Beliefs” Recommended “IN” (887) 59 - COACH (592-6224)

Trusted Colleagues

Like-minded People hanging out

Similar Friends and Associations

You have more “Things” in common

Similar “Beliefs”

Recommended “IN”

Why do “Traditional” Social Networks Work? Think about Recommended “IN” – Why? (887) 59 - COACH (592-6224)

Think about Recommended “IN” – Why?

They Work because. . . Why all the “BUZZ” about Online Social Networks? They do all the things “Traditional” Social Networks do……Plus…. Save Time and Money NO Travel Connect to more people Wider Reach Target Groups Build Communities Do Research Create “BUZZ”! Generate lowest cost per lead available* * Referrals – Referrals - Referrals (887) 59 - COACH (592-6224)

They do all the things “Traditional” Social Networks do……Plus….

Save Time and Money

NO Travel

Connect to more people

Wider Reach

Target Groups

Build Communities

Do Research

Create “BUZZ”!

Generate lowest cost per lead available*

* Referrals – Referrals - Referrals

Why all the “BUZZ” about Online Social Networks? They Work because. . . They are Bigger, Better, Faster and Less Expensive (887) 59 - COACH (592-6224)

Why do “Online” Social Networks Work? Think about “ Recommended In” –……Then what if? (887) 59 - COACH (592-6224) Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about

“ Recommended In” –……Then what if?

Why do “Online” Social Networks Work? Think about “Recommended In” –……Then what if? (887) 59 - COACH (592-6224) (887) 59 - COACH (592-6224) Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about “Recommended In” –……Then what if?

NOW BACK TO - EVENT POSTINGS Event Notifications – Online and Onsite If you do events this is a must! Product or Service Announcements Webinars Chamber Events Club meetings - Membership Trade Shows Grand Openings Showings Viral Effect – AGAIN! (887) 59 - COACH (592-6224)

If you do events this is a must!

Product or Service Announcements

Webinars

Chamber Events

Club meetings - Membership

Trade Shows

Grand Openings

Showings

Viral Effect – AGAIN!

Prepare – Prepare - Prepare! Allow Enough Time Have a Planning Worksheet Collect Everything Up Front Prep Pre-event Slide Deck Write an article Pick a flexible event site Leverage Guests and Colleagues (887) 59 - COACH (592-6224)

Allow Enough Time

Have a Planning Worksheet

Collect Everything Up Front

Prep Pre-event Slide Deck

Write an article

Pick a flexible event site

Leverage Guests and Colleagues

(887) 59 - COACH (592-6224)

(887) 59 - COACH (592-6224)

(887) 59 - COACH (592-6224)

(887) 59 - COACH (592-6224)

(887) 59 - COACH (592-6224)

(887) 59 - COACH (592-6224)

Blogging! Blogging - If you can……. Type an email Start a conversation Ask a questions Take advice Give advice Cut and Paste! ……………………… .. Then you can Blog! (887) 59 - COACH (592-6224)

Blogging - If you can…….

Type an email

Start a conversation

Ask a questions

Take advice

Give advice

Cut and Paste!

……………………… .. Then you can Blog!

Blog Sample

Blogging for Events? Blogging – How Frequent? How often do you email now? How many attendees do you want? What Groups would be interested? Who else can help you? Assign an Online Team to Help! Remember 5 can get you 100! (887) 59 - COACH (592-6224)

Blogging – How Frequent?

How often do you email now?

How many attendees do you want?

What Groups would be interested?

Who else can help you?

Assign an Online Team to Help!

Remember 5 can get you 100!

Why do “Online” Social Networks Work? Think about …… Then what if You Start a BLOG? (887) 59 - COACH (592-6224) Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about

…… Then what if

You Start a BLOG?

Early Tools Delivery! Post an early “Relevant” Video Post an early “Relevant” Power Point Pictures are worth a 1,000 words! Programs you can use Camtaisia – GOTO Webinar – Movie Maker Services you can use Viral Effect YOUR COMPANY Video or Power Point (887) 59 - COACH (592-6224)

Post an early “Relevant” Video

Post an early “Relevant” Power Point

Pictures are worth a 1,000 words!

Programs you can use

Camtaisia – GOTO Webinar – Movie Maker

Services you can use

Viral Effect

Video or Power Point

Make Event Link Right HERE!

INCLUDE THE TRANSCRIPTSO THE SEARCH ENGINES FIND IT!

EVENT POSTINGS Event Notifications – Online and Onsite If you do events this is a must! Product or Service Announcements Webinars Chamber Events Club meetings - Membership Trade Shows Grand Openings Showings Viral Effect – AGAIN! (887) 59 - COACH (592-6224)

If you do events this is a must!

Product or Service Announcements

Webinars

Chamber Events

Club meetings - Membership

Trade Shows

Grand Openings

Showings

Viral Effect – AGAIN!

PLUS Collected over 2000 emails!

Any Relevant Articles! Article Submissions – Personal PR! If you write any articles – A MUST If not – get a writer! You have things to tell the world! It creates relevancy Target your audience Generate Leads LINK YOUR EVENT! Viral Effect – again! (887) 59 - COACH (592-6224)

If you write any articles – A MUST

If not – get a writer!

You have things to tell the world!

It creates relevancy

Target your audience

Generate Leads

LINK YOUR EVENT!

Viral Effect – again!

RECENT ARTICLES

Why do “Online” Social Networks Work? Think about what if….. You Post Articles, Pictures, Events, Videos and PPT? (887) 59 - COACH (592-6224) Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about what if…..

You Post Articles, Pictures,

Events, Videos and PPT?

Why do “Online” Social Networks Work? Think about what if….. You Post Articles, Pictures, Events, Videos and PPT? (887) 59 - COACH (592-6224) Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about what if…..

You Post Articles, Pictures,

Events, Videos and PPT?

How Many Contacts and eMails do YOU Have? That Know YOU? That Trust YOU? That have done Business with YOU? That would recommend YOU? (887) 59 - COACH (592-6224) Have you ever heard? Would You Like to go to an EVENT WITH ME? Bob Sue Pat Mark

That Know YOU?

That Trust YOU?

That have done Business with YOU?

That would recommend YOU?

How Do Social Network Sites Generate Leads? Opportunistic Positioning One Degree of Separation Everyone you know – knows someone that wants to do business with you! Load Your Top Contacts Outlook CRM Google AOL Gmail Yahoo Mail Etc…. LEADS LEADS LEADS (887) 59 - COACH (592-6224)

One Degree of Separation

Everyone you know – knows someone that wants to do business with you!

Load Your Top Contacts

Outlook

CRM

Google

AOL

Gmail

Yahoo Mail

Etc….

How Do Social Network Sites Generate Leads? Opportunistic Positioning Create a Personal Profile Maintain your– Personal Web Page & Profile Page Blog - Create Relevancy and “Buzz” to your Business Video, Pics, Events – Posted for more “Buzz” SEO - Search Engine Optimization – Submission & Pick-Up Business Acceleration – More Employees and More Social Sites All Combined MAKES THE ULTIMATE LEAD GENERATOR! (887) 59 - COACH (592-6224)

Create a Personal Profile

Maintain your– Personal Web Page & Profile Page

Blog - Create Relevancy and “Buzz” to your Business

Video, Pics, Events – Posted for more “Buzz”

SEO - Search Engine Optimization – Submission & Pick-Up

Business Acceleration – More Employees and More Social Sites

All Combined MAKES THE ULTIMATE LEAD GENERATOR!

If ALL Your Key People did this …. How Many Leads Would you have? (887) 59 - COACH (592-6224)

BOTTOM LINE! You all know how well Traditional networking Events work, generating Leads and Referrals. WELL The Internet Version of networking is called Social Networking. If you do it the right way you can generate more Leads, faster than ever before. (887) 59 - COACH (592-6224)

BOTTOM LINE! MYeReputation is a company made up of eMarketing experts. You can have your own Personal Marketing assistant that will help you generate leads using Social Networks for as low as $49 per month. (887) 59 - COACH (592-6224)

BOTTOM LINE! Most companies already have everything that’s needed to get started, Like Brochures, Videos or Power Points. WHY NOT Leverage what you already have to promote yourself and your business on the internet.. Your very own Personal Marketing Assistant can START working for you TODAY, generating you leads! (887) 59 - COACH (592-6224)

SPECIAL OFFER LIMITED TIME ONLY How could you not jump into the “Social Network” lead generation game with MYeReputation for LESS THAN A TANK OF GAS!? Start today for as low as $49 a month!* Why NOT? (887) 59 - COACH (592-6224)

SPECIAL OFFER LIMITED TIME ONLY Why NOT? (887) 59 - COACH (592-6224)

SPECIAL OFFER LIMITED TIME ONLY Why NOT? (887) 59 - COACH (592-6224) $599 Branding Package Included Today Only!

SPECIAL OFFER LIMITED TIME ONLY Why NOT? (887) 59 - COACH (592-6224) eMail me [email_address] OR www.MYeReputation.com