How to Use Pinterest to Get Fresh Traffic and New Customers – Let’s get Pinning 07/26/12

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Another great marketing webinar from your friends at Forward Progress regarding getting results from Pinterest. If you did not make the class, contact us at www.ForwardProgress.net to get your access to the next one or call (877) 592-6224.

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How to Use Pinterest to Get Fresh Traffic and New Customers – Let’s get Pinning 07/26/12

  1. 1. (877) 59 - COACH (592-6224)How to Use Pinterest to Get Fresh Trafficand New Customers – Let’s get Pinning
  2. 2. (877) 59 - COACH (592-6224) Social Media – The Magic of Pinterest Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  3. 3. (877) 59 - COACH (592-6224)Virtual board…like a Visual Corkboard  Create boards based on your interests  Upload pictures and/or websites as pins to boards  Uploads are called pins to boards  Add details to pins you repin or create  Can link repins to Facebook and/or Twitter  Follow other users boards
  4. 4. (877) 59 - COACH (592-6224)• Gather new ideas• Share your interests with others• Organize ideas• Show off your Brand• Visual Marketing
  5. 5. (877) 59 - COACH (592-6224)• You need an invite.• You can apply through Facebook.• Once you have an invite you will need to login in using Facebook or Twitter to get to the registration page. (once registered you can turn that feature off)• Do not choose “areas of interest” when registering…they will send you friends automatically.
  6. 6. (877) 59 - COACH (592-6224)• Email notifications • Group pins, comments, likes, repins, follows, frequency, Digest, News)• Name – makes it easier to be found in search• User name – attaches to Pinterest URL• About – create a blurb about yourself• Location – identify where you are located• Website – add your personal website/blog• Image – upload a profile image• Facebook/Twitter – connect to social media• Visibility • Public engine searches…ex. – Google/Yahoo search
  7. 7. (877) 59 - COACH (592-6224)• You can invite friends via email or Facebook.• There’s no security settings for blocking friends from following you.• You can follow a user or choose a specific board to follow.• You can un-follow someone by opening their profile page.
  8. 8. (877) 59 - COACH (592-6224)Categories you see there: • Everything • You can choose a specific category using the dropdown arrow • Videos • Not categorized in any order • Popular • Items with the most repins, likes, comments • Gifts • Categorized by cost
  9. 9. (877) 59 - COACH (592-6224)• Upon creating your account, you automatically have boards that appear. You can change the name or delete those boards.• Click “add” to create a new board• Edit board allows you to change title, description, who can pin, category or delete the board entirely.
  10. 10. (877) 59 - COACH (592-6224)• These are the actual things you find that you like.• You can comment, re-pin, or edit pins that you add.• Editing pins allows you to write a description, add a link, choose the board to link it to, or delete the pin entirely.
  11. 11. (877) 59 - COACH (592-6224) Pinterest Users Ready to Engage With, Purchase From Retailers Pinterest users out-do Facebook userswhen it comes to the number of companiesthey follow and the likelihood of purchasing an item they see on their respective siteshttp://www.marketingcharts.com/direct/pinterest-users-seen-ready-to- engage-with-purchase-from-retailers-22246/
  12. 12. (877) 59 - COACH (592-6224) Pinterest Users Ready to Engage With, Purchase From RetailersAnd results from a Steelhouse survey showthat 59% of Pinterest users have purchased an item they saw on the site, compared to 33% of Facebook users who have bought an item they saw on their news feed or a friend’s wall.http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to- engage-with-purchase-from-retailers-22246/
  13. 13. (877) 59 - COACH (592-6224) Pinterest Users Ready to Engage With, Purchase From Retailers Facebook Most Popular for Sharing Overall, 55% of the SteelHouse respondents reported sharing their purchases socially onFacebook, Twitter, Pinterest, and other social sites.Facebook (55%) emerged as the chief destination for sharing online purchases, followed by Twitter (22%), Pinterest (14%), Instagram (5%), and LinkedIn (3%).http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to- engage-with-purchase-from-retailers-22246/
  14. 14. (877) 59 - COACH (592-6224) Pinterest Users Ready to Engage With, Purchase From Retailers 7 in 10 consumers who follow a retailer’s blog click through to its website, and 68% use YouTube to browse and research a retailer.http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to- engage-with-purchase-from-retailers-22246/
  15. 15. (877) 59 - COACH (592-6224) Pinterest Facts• Annual Household Income - $100,000• 50% of them have Children• 32% are Male – 68% are Female• Most popular age – 25-34http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to- engage-with-purchase-from-retailers-22246/
  16. 16. (877) 59 - COACH (592-6224)Pinterest SEMarketing Tips• Make sure you feature your business name on your profile for maximum exposure. Use your business name as your username, or change your profile name to your business name after your profile is set up.• Add a paragraph about who you are and what you’re interested in to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.• Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles.• Don’t forget to add your website URL in your profile, too!
  17. 17. (877) 59 - COACH (592-6224) Pinterest MarketingVisual Sharing Addiction• Reality television, lifestyle and cooking shows have taken food to new levels of visual and visceral appeal and taking photos of food and sharing them on Facebook or Instagram seems to becoming a standard activity these days.• Generation X and Y would rather watch a video or an infographic in small snack size bites of information than read a paragraph of text. Source: www.jeffbullas.com
  18. 18. (877) 59 - COACH (592-6224) Pinterest MarketingVisual Sharing AddictionSeveral key factors seem to be driving this visual sharingrevolution. • Broadband access whether it is fixed or wireless (images and videos no longer take hours to upload) • Social network platforms – that make it easy to upload images and videos in seconds • Smart phones with cameras (high definition is now the norm) • Apps that make it easy to shoot and share (Instagram) Source: www.jeffbullas.com
  19. 19. (877) 59 - COACH (592-6224) Pinterest MarketingVisual Sharing AddictionSeveral key factors seem to be driving this visual sharingrevolution. • Broadband access whether it is fixed or wireless (images and videos no longer take hours to upload) • Social network platforms – that make it easy to upload images and videos in seconds • Smart phones with cameras (high definition is now the norm) • Apps that make it easy to shoot and share (Instagram) Source: www.jeffbullas.com
  20. 20. (877) 59 - COACH (592-6224) Pinterest Infographics• Make sure you feature your business name on your profile for maximum exposure. Use your business name as your username, or change your profile name to your business name after your profile is set up.• Add a paragraph about who you are and what you’re interested in to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.• Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles.• Don’t forget to add your website URL in your profile, too!
  21. 21. (877) 59 - COACH (592-6224) Pinterest Infographics• Make sure you feature your business name on your profile for maximum exposure. Use your business name as your username, or change your profile name to your business name after your profile is set up.• Add a paragraph about who you are and what you’re interested in to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.• Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles.• Don’t forget to add your website URL in your profile, too!
  22. 22. (877) 59 - COACH (592-6224) Pinterest Marketing Research• Review what others are doing• Establish your marketing goals• Make sure your target is there• Do Keyword searches for Pins, Boards and People• Is this driving traffic?
  23. 23. (877) 59 - COACH (592-6224) Pinterest Marketing Collaborate• Remember your trusted agents• Team up with partners• Host a party or tour• Joint venture
  24. 24. (877) 59 - COACH (592-6224) Pinterest Marketing Boards• Use engaging, playful title• Include keywords• Mix content yours and other• Get clients in the game!
  25. 25. (877) 59 - COACH (592-6224) Pinterest Marketing Pins• Use creative titles• Focus on lifestyle not product• Use keywords – right! • Tag others using the @• Always credit sources
  26. 26. (877) 59 - COACH (592-6224)
  27. 27. (877) 59 - COACH (592-6224)Ultimate Social Media Package If you are tired of doingthis yourself - its time toget some help and get in the game!
  28. 28. (877) 59 - COACH (592-6224) Ultimate Social Media Package1. Pick Facebook, LinkedIn or Pinterest2. Forward Progress Team will Interview You3. Setup Your Page to 100%4. Keyword Optimized for Search5. Custom Settings Completed6. Contacts Loaded with Invites7. Attend a Next Steps Online8. One-on-one 30 min Private CoachingSession *LIMIT ONE PER COMPANY
  29. 29. (877) 59 - COACH (592-6224) Ultimate Social Media Package• Social Network Page Creation $ 399• Next Steps Online Class $ 99• One-on-one Personal 30 Min Coaching Session $ 99TOTAL VALUE $ 597DISCOUNT - 318TODAY’s PRICE ONLY = $ 279**One per company – next 10 people
  30. 30. (877) 59 - COACH (592-6224) Ultimate Social Media Package1. Pick Facebook, LinkedIn or Pinterest2. Forward Progress Team will Interview You3. Setup Your Page to 100%4. Keyword Optimized for Search5. Custom Settings Completed6. Contacts Loaded with Invites7. Attend a Next Steps Online Class8. One-on-one 30 min Private CoachingSession *LIMIT ONE PER COMPANY
  31. 31. (877) 59 - COACH (592-6224) Ultimate Social Media Package• Social Network Page Creation $ 399• Next Steps Online Class $ 99• One-on-one Personal 30 Min Coaching Session $ 99TOTAL VALUE $ 597DISCOUNT - 318TODAY’s PRICE ONLY = $ 279**One per company – next 10 people
  32. 32. (877) 59 - COACH (592-6224) Contact Us Connect WITH Us! dean@forwardprogress.netTWITTER: www.twitter.com/deandelisleFACEBOOK: www.Facebook.com/deandelisle/FAN PAGE: www.Facebook.com/ForwardProgressLINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET

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