Presented by FORWARD PROGRESS
How to Grow your Business with
Online Marketing
Low Budgets Gain High Yield
Presented by FORWARD PROGRESS
WHO WE ARE
• Our mission is dedicating ourselves to helping businesses like yours.
• We get ...
Presented by FORWARD PROGRESS
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Tr...
Presented by FORWARD PROGRESS
COMPONENTS OF INTERNET MARKETING
E-Mail
Marketing
Search
Engine
Marketing
Affiliate
Marketin...
Presented by FORWARD PROGRESS
THE NEW MARKETING TOOL KIT
Channels Tactics
- TV/Cable - Coupons
- Radio - Customer Promos
-...
Presented by FORWARD PROGRESS
THINK ABOUT THE DESTINATION!
•
•
•
•
•
•
Source: Weidert.com
Presented by FORWARD PROGRESS
FACTORS THAT AFFECT WEBSITE
CONVERSION
•
•
•
•
•
•
Presented by FORWARD PROGRESS
WEB SITE CONVERSION –
INEFFECTIVE LANDING PAGE
Display Ads
Presented by FORWARD PROGRESS
Display Ads
WEB SITE CONVERSION –
INEFFECTIVE LANDING PAGE
Presented by FORWARD PROGRESS
Display Ads
WEB SITE CONVERSION –
EFFECTIVE LANDING PAGE
Presented by FORWARD PROGRESS
Product Title
Large “Add to Cart”
Product name and major
keyword in description
SPECIALIZED ...
Presented by FORWARD PROGRESS
WEB SITE CONVERSIONS –
WEB SITE HOME PAGELANDING COMBO
Source:Hubspot
Presented by FORWARD PROGRESS
PERMISSION-BASED EMAIL
MARKETING
•
•
•
•
•
•
•
•
Presented by FORWARD PROGRESS
PERMISSION-BASED EMAIL
MARKETING
•
•
•
•
•
•
•
Presented by FORWARD PROGRESS
WHAT IS SOCIAL MEDIA?
•
•
•
•
•
Presented by FORWARD PROGRESS
VIDEO – STILL HOT!
Presented by FORWARD PROGRESS
SOCIAL NETWORKS –
SO WHAT?
Presented by FORWARD PROGRESS
THE ISSUE WITH SOCIAL
NETWORKS
•
•
•
•
•
THEY DON’T CLOSE ANY
BUSINESS!
Presented by FORWARD PROGRESS
• Blogs
• Articles
• Postings
• Emails
• Direct Mail
• Advertising
Current Use of Marketing
...
Presented by FORWARD PROGRESS
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• S...
Presented by FORWARD PROGRESS
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• Y...
Presented by FORWARD PROGRESS
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommen...
Presented by FORWARD PROGRESS
Your Teams Profile =
Your eReputation
Presented by FORWARD PROGRESS
Create Relevancy!
Get Social – Speak to Me!
1.Create your personal tagline
2.Appear focused
...
Presented by FORWARD PROGRESS
Presented by FORWARD PROGRESS
SEOSEM – Search Engine
Presented by FORWARD PROGRESS
LIKE, COMMENT AND SHARE
Presented by FORWARD PROGRESS
EFFECTIVE POSTING
Presented by FORWARD PROGRESS
LIKE, COMMENT AND SHARE
Presented by FORWARD PROGRESS
EFFECTIVE POSTING
Presented by FORWARD PROGRESS
BLOGGING – STILL HOT!
 A blog can be an incredible
tool for sharing information and
experti...
Presented by FORWARD PROGRESS
WHY BLOG?
 A blog can garner
feedback and suggestions
from clients
 A blog can give
custom...
Presented by FORWARD PROGRESS
Remember Variety is the Key!
Presented by FORWARD PROGRESS
MEASURE YOUR
RESPONSE
• WordPress has some great statistical data.
• Check it after each pos...
Presented by FORWARD PROGRESS
Let’s Get Social – Blend
Presented by FORWARD PROGRESS
Let’s Get Social – LinkedIn
Presented by FORWARD PROGRESS
Let’s Get Social – Twitter
Presented by FORWARD PROGRESS
Presented by FORWARD PROGRESS
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree fr...
Presented by FORWARD PROGRESS
Interesting Facebook Stats
• Over One Billion active users
• 50% of all active users log on ...
Presented by FORWARD PROGRESS
1.Define a target audience
2.Research competitive site/destinations
3.Research what clients ...
Presented by FORWARD PROGRESS
WHO WE ARE
• Our mission is dedicating ourselves to helping businesses like yours.
• We get ...
Presented by FORWARD PROGRESS 43
smallbusiness.theprivatebank.com
Presented by FORWARD PROGRESS 44
Your X factor is what makes your
business different.
Our X factor is finding ways to help...
Presented by FORWARD PROGRESS
Contact Us
Connect with Us
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FAC...
Presented by FORWARD PROGRESS9/17/2013 46
Upcoming SlideShare
Loading in …5
×

How to grow your business with online marketing the private bank - forward progress - 09.10.2013 - v3

656 views
450 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
656
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • BRING TOM ON
  • Importance of strategic planning – cash flow forecast – business plan – marketing plan – STAY TUNED -
  • CHECK UPDATE ****
  • How to grow your business with online marketing the private bank - forward progress - 09.10.2013 - v3

    1. 1. Presented by FORWARD PROGRESS How to Grow your Business with Online Marketing Low Budgets Gain High Yield
    2. 2. Presented by FORWARD PROGRESS WHO WE ARE • Our mission is dedicating ourselves to helping businesses like yours. • We get to know you, understand your business, and develop an approach that’s tailored for your business needs, including providing tools and resources to help your business get ahead. • Our unique staffing model is a meaningful competitive advantage for us because we employ resourceful, highly experienced Managing Directors with unique levels of expertise and provide an environment where empowerment, collaboration, flexibility, responsiveness and positive can-do attitudes can flourish. Having these skilled professionals as your partners makes a difference that matters. • $13.5 billion in total Assets • $10.0 billion in total Loans • $11.3 billion in total Deposits • Because we know every business has an X factor and, at The Private Bank, we use our X factor to help solve for yours.
    3. 3. Presented by FORWARD PROGRESS • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 75,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Using The Web for New Business Development
    4. 4. Presented by FORWARD PROGRESS COMPONENTS OF INTERNET MARKETING E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting VIDEO Social Media Marketing & Optimization
    5. 5. Presented by FORWARD PROGRESS THE NEW MARKETING TOOL KIT Channels Tactics - TV/Cable - Coupons - Radio - Customer Promos - Magazines - Tradeshow Promos - Newspapers - Sales Force - Outdoor Metrics - Direct Mail - Reach - Tradeshows - Frequency - Cold Calling - Business leads/ - Networking - Prospects Channels Technology/Tactics - Website - Personalization - Online Ads - Search - Email - Site Merchandising - Blogs - CRM System - Interactive TV - Web Analytics - Podcasting - Brand Reputation/ - RSS Feeds - Monitoring - Mobile Ads - Content Syndication - Social Media Metrics - Social Networks - Conversion Rates - Cost Per Acquisition Traditional Marketing Tool Kit Internet Marketing Tool Kit
    6. 6. Presented by FORWARD PROGRESS THINK ABOUT THE DESTINATION! • • • • • • Source: Weidert.com
    7. 7. Presented by FORWARD PROGRESS FACTORS THAT AFFECT WEBSITE CONVERSION • • • • • •
    8. 8. Presented by FORWARD PROGRESS WEB SITE CONVERSION – INEFFECTIVE LANDING PAGE Display Ads
    9. 9. Presented by FORWARD PROGRESS Display Ads WEB SITE CONVERSION – INEFFECTIVE LANDING PAGE
    10. 10. Presented by FORWARD PROGRESS Display Ads WEB SITE CONVERSION – EFFECTIVE LANDING PAGE
    11. 11. Presented by FORWARD PROGRESS Product Title Large “Add to Cart” Product name and major keyword in description SPECIALIZED LANDING PAGE (PPC)
    12. 12. Presented by FORWARD PROGRESS WEB SITE CONVERSIONS – WEB SITE HOME PAGELANDING COMBO Source:Hubspot
    13. 13. Presented by FORWARD PROGRESS PERMISSION-BASED EMAIL MARKETING • • • • • • • •
    14. 14. Presented by FORWARD PROGRESS PERMISSION-BASED EMAIL MARKETING • • • • • • •
    15. 15. Presented by FORWARD PROGRESS WHAT IS SOCIAL MEDIA? • • • • •
    16. 16. Presented by FORWARD PROGRESS VIDEO – STILL HOT!
    17. 17. Presented by FORWARD PROGRESS SOCIAL NETWORKS – SO WHAT?
    18. 18. Presented by FORWARD PROGRESS THE ISSUE WITH SOCIAL NETWORKS • • • • • THEY DON’T CLOSE ANY BUSINESS!
    19. 19. Presented by FORWARD PROGRESS • Blogs • Articles • Postings • Emails • Direct Mail • Advertising Current Use of Marketing Communication?
    20. 20. Presented by FORWARD PROGRESS • Interactive • People Respond Better • Builds Trust • Builds Community • Viral Activity • Sharing Why Online Social Networks? Sales 2.0
    21. 21. Presented by FORWARD PROGRESS • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN” Social Networks We Already Know
    22. 22. Presented by FORWARD PROGRESS • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Mark Networking at One-to-One How Many Contacts Do You Have That You Cannot See?
    23. 23. Presented by FORWARD PROGRESS Your Teams Profile = Your eReputation
    24. 24. Presented by FORWARD PROGRESS Create Relevancy! Get Social – Speak to Me! 1.Create your personal tagline 2.Appear focused 3.Put your elevator pitch to work 4.Point out your “RELEVANT” skills 5.Explain your experience 6.Distinguish yourself from the crowd 7.How will you help them?
    25. 25. Presented by FORWARD PROGRESS
    26. 26. Presented by FORWARD PROGRESS SEOSEM – Search Engine
    27. 27. Presented by FORWARD PROGRESS LIKE, COMMENT AND SHARE
    28. 28. Presented by FORWARD PROGRESS EFFECTIVE POSTING
    29. 29. Presented by FORWARD PROGRESS LIKE, COMMENT AND SHARE
    30. 30. Presented by FORWARD PROGRESS EFFECTIVE POSTING
    31. 31. Presented by FORWARD PROGRESS BLOGGING – STILL HOT!  A blog can be an incredible tool for sharing information and expertise.  A blog can be used to directly promote products, services and events.  A blog can assist in promoting company vision and developments.  A blog can foster customer loyalty, build relationships with clients and customers.
    32. 32. Presented by FORWARD PROGRESS WHY BLOG?  A blog can garner feedback and suggestions from clients  A blog can give customers information on how to use products, services and how to buy.  A blog can develop client community around a product.
    33. 33. Presented by FORWARD PROGRESS Remember Variety is the Key!
    34. 34. Presented by FORWARD PROGRESS MEASURE YOUR RESPONSE • WordPress has some great statistical data. • Check it after each post. • Measure which posts receive the highest reader count. • Check which keywords were used to find you blog.
    35. 35. Presented by FORWARD PROGRESS Let’s Get Social – Blend
    36. 36. Presented by FORWARD PROGRESS Let’s Get Social – LinkedIn
    37. 37. Presented by FORWARD PROGRESS Let’s Get Social – Twitter
    38. 38. Presented by FORWARD PROGRESS
    39. 39. Presented by FORWARD PROGRESS • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1 Growing Numbers
    40. 40. Presented by FORWARD PROGRESS Interesting Facebook Stats • Over One Billion active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans GROWING NUMBERS
    41. 41. Presented by FORWARD PROGRESS 1.Define a target audience 2.Research competitive site/destinations 3.Research what clients are looking for 4.Define your Team 5.Create Plan 6.Get Social Assignment
    42. 42. Presented by FORWARD PROGRESS WHO WE ARE • Our mission is dedicating ourselves to helping businesses like yours. • We get to know you, understand your business, and develop an approach that’s tailored for your business needs, including providing tools and resources to help your business get ahead. • Our unique staffing model is a meaningful competitive advantage for us because we employ resourceful, highly experienced Managing Directors with unique levels of expertise and provide an environment where empowerment, collaboration, flexibility, responsiveness and positive can-do attitudes can flourish. Having these skilled professionals as your partners makes a difference that matters. • $13.5 billion in total Assets • $10.0 billion in total Loans • $11.3 billion in total Deposits • Because we know every business has an X factor and, at The Private Bank, we use our X factor to help solve for yours.
    43. 43. Presented by FORWARD PROGRESS 43 smallbusiness.theprivatebank.com
    44. 44. Presented by FORWARD PROGRESS 44 Your X factor is what makes your business different. Our X factor is finding ways to help you grow revenue and lower expenses. EVERY BUSINESS HAS AN X FACTOR IMPROVE YOUR CASH FLOW 1.0% interest on Executive Business Money Market balances between $25,0001 and $500,0001 MANAGE YOUR EXPENSES 7-year fixed-rate commercial mortgage at 5.25% APR2 5-year fixed-rate commercial mortgage at 4.75% APR2 Terms and conditions applyIntroducing Simplified Cash Management from The PrivateBank. A bundled set of services especially for businesses like yours. PLUS *In order to qualify for the Executive Business Money Market and earn the promotional rate, clients must open a new Executive Business Checking account or have an existing Executive Business Checking account and deposit funds new to The PrivateBank in the Executive Business Money Market account by 8/20/13. Minimum daily account balance to avoid maintenance fees is $2,500 in the Executive Business Money Market. You must take advantage of both the Execute Business Checking and Executive Business Money Market to earn the promotional rate. A maximum of six covered withdrawals per month are permitted on the Executive Business Money Market, three by check. Please refer to the Account Agreement for more details on covered transactions. **7-year and 5-year fixed rate Commercial Mortgage offer subject to credit approval; borrower’s primary operating account must be with The PrivateBank to qualify and other restrictions may apply to this offer. Interest rate listed is effective as of9/9/13 and is subject to change at any time. Interest rate is locked in at time of bank commitment and loan must close within 45 days from the commitment date. Rates effective as of September 1, 2013
    45. 45. Presented by FORWARD PROGRESS Contact Us Connect with Us dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle CONTENT: www.slideshare.net/forwardprogress Call (877) 592-6224 Questions? www.ForwardProgress.NET
    46. 46. Presented by FORWARD PROGRESS9/17/2013 46

    ×