HOW Social Networks Generate Business Leads

Your Coach Today – Dean DeLisle Founder and CEO of Forward Progress, Inc. Over 25 years in business Coaching and Consulting Call Center, Internet, eMarketing, Event Based Lead Generation Focus Over Billion Dollars Sales, 10 Million Leads, Thousands of People using the Internet Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies and Channel Sales.

Your Coach Today – Dean DeLisle

Founder and CEO of Forward Progress, Inc.

Over 25 years in business Coaching and Consulting

Call Center, Internet, eMarketing, Event Based Lead Generation Focus

Over Billion Dollars Sales, 10 Million Leads, Thousands of People using the Internet

Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies and Channel Sales.

Social Networks You Already Know Chambers Industry Clubs Organization Charities Religious Country Clubs Network Groups

Chambers

Industry Clubs

Organization

Charities

Religious

Country Clubs

Network Groups

Why do “Traditional” Social Networks Work? Trusted Colleagues Like-minded People hanging out Similar Friends and Associations You have more “Things” in common Similar “Beliefs” Recommended “IN”

Trusted Colleagues

Like-minded People hanging out

Similar Friends and Associations

You have more “Things” in common

Similar “Beliefs”

Recommended “IN”

Why do “Traditional” Social Networks Work? Think about Recommended “IN” – Why? Trusted Source Business Associate Neighbor Relative

Think about Recommended “IN” – Why?

Why all the “BUZZ” about ONLINE Social Networks?

Why all the “BUZZ” about Online Social Networks? They Work because They do all the things “Traditional” Social Networks do……Plus…. Save Time and Money NO Travel Connect to more people Wider Reach Target Groups Build Communities Do Research Create “BUZZ”! Generate lowest cost per lead available* * Referrals – Referrals - Referrals

They Work because

They do all the things “Traditional” Social Networks do……Plus….

Save Time and Money

NO Travel

Connect to more people

Wider Reach

Target Groups

Build Communities

Do Research

Create “BUZZ”!

Generate lowest cost per lead available*

* Referrals – Referrals - Referrals

Why all the “BUZZ” about Online Social Networks? They Work because……. They are Bigger, Better, Faster and Less Expensive

They Work because…….

They are Bigger, Better, Faster and Less Expensive

Build your professional network Get your business known Generate leads Re-connect to old customers Find new markets Promote yourself Promote your product or service Gain TRUST and Credibility Find a new job – or have one find you! The list goes on…….. What can an ONLINE Social Networks do for YOU?

Build your professional network

Get your business known

Generate leads

Re-connect to old customers

Find new markets

Promote yourself

Promote your product or service

Gain TRUST and Credibility

Find a new job – or have one find you!

The list goes on……..

Why do “Online” Social Networks Work? Think about Recommended In –……Then what if? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about Recommended In –……Then what if?

Why do “Online” Social Networks Work? Think about Recommended In –……Then what if? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about Recommended In –……Then what if?

Lawyers Business Owners Accountants Partners Consultants Financial Services Coach’s Professional Services Insurance Medical Professionals Real Estate Students Sales Job Seekers Agents Recruiters Sports Manufacturers Web Developers Technology AND MANY MORE………………………… Who do they work best for?

What Social Networks Should I Choose?

What Social Networks Should I Choose? Three Types of Social Sites Reputation and Identity LinkedIN – Plaxo – Facebook – Personal Site – Blog – Org Sites News and Opportunity EZineArticles – Article99 – Sales Gravy – FastPitch – Org Sites - Blog Communication and Nurturing Reunion – Xing – Twitter – Org Sites - Blog

Three Types of Social Sites

Reputation and Identity

LinkedIN – Plaxo – Facebook – Personal Site – Blog – Org Sites

News and Opportunity

EZineArticles – Article99 – Sales Gravy – FastPitch – Org Sites - Blog

Communication and Nurturing

Reunion – Xing – Twitter – Org Sites - Blog

Are you doing any of these things? Determine what your company is already doing or has! What Information do you already have? Information, Brochures, Sell Sheets, Instruction Sheets LinkedIN – Plaxo – Org Site – Personal Site - Blog Photo’s or Sales Videos, Training Videos, Product Videos YOUTube – Org Site – Facebook - Vlogs (Video Blog) Power Point, Training, Sales, Marketing, Service Slideshare – Org Site Articles, Monthly Newsletter, Events, Charities, Memberships EZineArticles – Article99 – FastPitch – Org Site – Blog Then why not leverage what you have to promote yourself and your business?

Determine what your company is already doing or has!

What Information do you already have?

Information, Brochures, Sell Sheets, Instruction Sheets

LinkedIN – Plaxo – Org Site – Personal Site - Blog

Photo’s or Sales Videos, Training Videos, Product Videos

YOUTube – Org Site – Facebook - Vlogs (Video Blog)

Power Point, Training, Sales, Marketing, Service

Slideshare – Org Site

Articles, Monthly Newsletter, Events, Charities, Memberships

EZineArticles – Article99 – FastPitch – Org Site – Blog

Then why not leverage what you have to promote yourself and your business?

I have joined a site – NOW WHAT? Profile Creation This is your Welcome Mat to the WWWORLD! Like company website Be complete and accurate (company sites) Target your profile to the reader Link back to all associations and companies Create “Relevancy” Co-workers – professionals – clients – vendors – partners – fans!

Profile Creation

This is your Welcome Mat to the WWWORLD!

Like company website

Be complete and accurate (company sites)

Target your profile to the reader

Link back to all associations and companies

Create “Relevancy”

Co-workers – professionals – clients – vendors – partners – fans!

I have joined a site –Then WHAT? Profile Maintenance REMEMBER - This is your Welcome Mat to the WWWORLD! Have a system to update weekly – worst case! Something simple – but relevant! AddUpdate Pictures Be newsworthy Link and promote others Publish articles Target your profile to the reader Link back to more associations and companies Post awards and promotions Join Groups Create relevancy Add more Co-workers – professionals – clients – vendors – partners – fans!

Profile Maintenance

REMEMBER - This is your Welcome Mat to the WWWORLD!

Have a system to update weekly – worst case!

Something simple – but relevant!

AddUpdate Pictures

Be newsworthy

Link and promote others

Publish articles

Target your profile to the reader

Link back to more associations and companies

Post awards and promotions

Join Groups

Create relevancy

Add more Co-workers – professionals – clients – vendors – partners – fans!

KEY TIP! Find anyone you do business with Connect to them Give them a “Recommendation” FIRST! Then ask for a Recommendation!

KEY TIP!

Find anyone you do business with

Connect to them

Give them a “Recommendation” FIRST!

Then ask for a Recommendation!

I have joined a site –Then WHAT? Blogging - If you can……. Type an email Start a conversation Ask a questions Take advice Give advice ……………………… .. Then you can Blog!

Blogging - If you can…….

Type an email

Start a conversation

Ask a questions

Take advice

Give advice

……………………… .. Then you can Blog!

I have joined a site –Then WHAT? Blogging – How Frequent? How often do you email now? How many leads do you need Who else can help you? What do you have that’s relevant to someone else? Then build a system to work it like email… daily!

Blogging – How Frequent?

How often do you email now?

How many leads do you need

Who else can help you?

What do you have that’s relevant to someone else?

Then build a system to work it like email… daily!

TIP#1 – Have a System to Manage It! – It’s a Lead Machine!

Why do “Online” Social Networks Work? Think about …… Then what if You Start a BLOG? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about

…… Then what if

You Start a BLOG?

Why do “Online” Social Networks Work? Think about …… Then what if You Start a BLOG? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about

…… Then what if

You Start a BLOG?

I have joined a site –Then WHAT? Video or Power Point If you can talk you can do Video If you give presentations now, you have Power Point Pictures are worth a 1,000 words! Programs you can use Camtaisia – GOTO Webinar – Movie Maker Services you can use Viral Effect YOUR COMPANY

Video or Power Point

If you can talk you can do Video

If you give presentations now, you have Power Point

Pictures are worth a 1,000 words!

Programs you can use

Camtaisia – GOTO Webinar – Movie Maker

Services you can use

Viral Effect

Event Notifications – Online and Onsite If you do events this is a must! Product or Service Announcements Webinars Chamber Events Club meetings - Membership Trade Shows Grand Openings Showings Viral Effect – AGAIN! I have joined a site –Then WHAT?

Event Notifications – Online and Onsite

If you do events this is a must!

Product or Service Announcements

Webinars

Chamber Events

Club meetings - Membership

Trade Shows

Grand Openings

Showings

Viral Effect – AGAIN!

I have joined a site –Then WHAT? Article Submissions – Personal PR! If you write any articles – A MUST If not – get a writer! You have things to tell the world! It creates relevancy Target your audience Generate Leads Viral Effect – again!

Article Submissions – Personal PR!

If you write any articles – A MUST

If not – get a writer!

You have things to tell the world!

It creates relevancy

Target your audience

Generate Leads

Viral Effect – again!

RECENT ARTICLES

Why do “Online” Social Networks Work? Think about what if….. You Post Articles, Pictures, Events, Videos and PPT? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about what if…..

You Post Articles, Pictures,

Events, Videos and PPT?

Now Who Knows About You! Think about what if….. You Post Articles, Pictures, Events, Videos and PPT? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about what if…..

You Post Articles, Pictures,

Events, Videos and PPT?

How Do Social Network Sites Generate Leads? Opportunistic Positioning One Degree of Separation Everyone you know – knows someone that wants to do business with you! Load Your Top Contacts Outlook CRM Google AOL Gmail Yahoo Mail Etc…. LEADS LEADS LEADS

Opportunistic Positioning

One Degree of Separation

Everyone you know – knows someone that wants to do business with you!

Load Your Top Contacts

Outlook

CRM

Google

AOL

Gmail

Yahoo Mail

Etc….

How Do Social Network Sites Generate Leads? Opportunistic Positioning Create a Personal Profile Maintain your– Personal Web Page & Profile Page Blog - Create Relevancy and “Buzz” to your Business Video, Pics, Events – Posted for more “Buzz” SEO - Search Engine Optimization – Submission & Pick-Up Business Acceleration – More Employees and More Social Sites All Combined MAKES THE ULTIMATE LEAD GENERATOR!

Opportunistic Positioning

Create a Personal Profile

Maintain your– Personal Web Page & Profile Page

Blog - Create Relevancy and “Buzz” to your Business

Video, Pics, Events – Posted for more “Buzz”

SEO - Search Engine Optimization – Submission & Pick-Up

Business Acceleration – More Employees and More Social Sites

All Combined MAKES THE ULTIMATE LEAD GENERATOR!

If ALL Your Key People did this …. How Many Leads Would you have? LEADS LEADS LEADS

If you understand that Social Networks Generate Business Leads, however….. Bottom Line! Don’t know how to get started Have started but don’t know what to do Are in it but not seeing any results Are enjoying some results, but would like to kick it up a notch! Would like to do more – just don’t HAVE TIME !

Don’t know how to get started

Have started but don’t know what to do

Are in it but not seeing any results

Are enjoying some results, but would like to kick it up a notch!

Would like to do more – just don’t HAVE TIME !

You Have 3 Options Bottom Line! Do Nothing Manage all Social Networking Yourself Hire a low-cost Monthly Service to help You!

Do Nothing

Manage all Social Networking Yourself

Hire a low-cost Monthly Service to help You!

Our Process Is So Easy!

Our Process Is So Easy!

Our Process Is So Easy!

Our Process Is So Easy!

How could you not jump into the “Social Network” lead generation game with MYeReputation for LESS THAN A TANK OF GAS!? Start today for as low as $29 a month!* Why NOT?

How could you not jump into the “Social Network” lead generation game with MYeReputation for

LESS THAN A TANK OF GAS!?

Start today for as low as

$29 a month!*

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