How Mortgage Professionals Are Generating New Business using Facebook LinkedIN Twitter and more….

Welcome our Guest Mortgage Expert Today Professional Affiliations - Licensed Mortgage Broker, Real Estate Broker, Life & Health Insurance, Commercial & Residential Contractor Built and developed a chain of 30 Health & Racquetball Clubs Developed and owned a $70million Sporting Goods distributor (Reebok, Puma, Kennex, Ektelon) Developer and investor of the second largest residential development in Indiana Developed and owned the Largest Independent reseller of WebEx online meeting services Currently providing turn key services for banks that have builder foreclosed properties and developing a network of Debt Reduction Specialist with our Company SK Enterprise . Barry Kiesel – Master Network Professional

Professional Affiliations - Licensed Mortgage Broker, Real Estate Broker, Life & Health Insurance, Commercial & Residential Contractor

Built and developed a chain of 30 Health & Racquetball Clubs

Developed and owned a $70million Sporting Goods distributor (Reebok, Puma, Kennex, Ektelon)

Developer and investor of the second largest residential development in Indiana

Developed and owned the Largest Independent reseller of WebEx online meeting services

Currently providing turn key services for banks that have builder foreclosed properties and developing a network of Debt Reduction Specialist with our Company SK Enterprise .

How Social Networks Generate Leads Founder and CEO of MYeReputation.com Over 25 years in business Coaching and Consulting Campaign Development in Social Media Call Center, Internet, eMarketing, Event Management, Intense Lead Generation, Web Seminars, eSelling Over Billion Dollars Sales, 10 Million Leads, Helped Thousands of People using Internet Based Lead Generation Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. Dean DeLisle – Social Media Expert

Founder and CEO of MYeReputation.com

Over 25 years in business Coaching and Consulting

Campaign Development in Social Media

Call Center, Internet, eMarketing, Event Management,

Intense Lead Generation, Web Seminars, eSelling

Over Billion Dollars Sales, 10 Million Leads, Helped Thousands of People using Internet Based Lead Generation

Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Social Networks You Already Know Chambers Industry Clubs Organization Charities Religious Country Clubs Network Groups

Chambers

Industry Clubs

Organization

Charities

Religious

Country Clubs

Network Groups

` Why do “Traditional” Social Networks Work? Trusted Colleagues Like-minded People hanging out Similar Friends and Associations You have more “Things” in common Similar “Beliefs” Recommended “IN”

Trusted Colleagues

Like-minded People hanging out

Similar Friends and Associations

You have more “Things” in common

Similar “Beliefs”

Recommended “IN”

Why do “Traditional” Social Networks Work? Think about Recommended “IN” – Why?

Think about Recommended “IN” – Why?

WHY ALL THE “BUZZ” ABOUT ONLINE SOCIAL NETWORKS?

They Work because. . . Why all the “BUZZ” about Online Social Networks? They do all the things “Traditional” Social Networks do……Plus…. Save Time and Money NO Travel Connect to more people Wider Reach Target Groups Build Communities Do Research Create “BUZZ”! Generate lowest cost per lead available* * Referrals – Referrals - Referrals

They do all the things “Traditional” Social Networks do……Plus….

Save Time and Money

NO Travel

Connect to more people

Wider Reach

Target Groups

Build Communities

Do Research

Create “BUZZ”!

Generate lowest cost per lead available*

* Referrals – Referrals - Referrals

How Many Contacts and eMails do YOU Have? That Know YOU? That Trust YOU? That have done Business with YOU? That would recommend YOU? Bob Sue Pat Mark

That Know YOU?

That Trust YOU?

That have done Business with YOU?

That would recommend YOU?

Why all the “BUZZ” about Online Social Networks? They Work because. . . They are Bigger, Better, Faster and Less Expensive

WHAT CAN AN ONLINE SOCIAL NETWORKS DO FOR YOU? Build your professional network Get your business known Generate leads Re-connect to old customers Find new markets Promote yourself Promote your product or service Gain TRUST and Credibility Find a new job – or have one find you! The list goes on……..

Build your professional network

Get your business known

Generate leads

Re-connect to old customers

Find new markets

Promote yourself

Promote your product or service

Gain TRUST and Credibility

Find a new job – or have one find you!

The list goes on……..

Why do “Online” Social Networks Work? Think about “ Recommended In” –……Then what if? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about

“ Recommended In” –……Then what if?

Why do “Online” Social Networks Work? Based on time and experience most of us can only reach a limited audience…. TraditionalZone Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors

Why do “Online” Social Networks Work? It’s about the people you can’t see! Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors

WHAT SOCIAL NETWORKS SHOULD I CHOOSE? ASK!

What Social Networks Should I Choose? Reputation and Identity Linked IN – Plaxo – Facebook – Your Company and Personal Websites News and Opportunity EZineArticles – Article99 – Sales Gravy – FastPitch – Company Sites - Blogs Communication and Nurturing Reunion – Xing – Twitter – Company Sites - Blogs Three Types of Social Sites

Reputation and Identity

Linked IN – Plaxo – Facebook – Your Company and Personal Websites

News and Opportunity

EZineArticles – Article99 – Sales Gravy – FastPitch – Company Sites - Blogs

Communication and Nurturing

Reunion – Xing – Twitter – Company Sites - Blogs

Three Types of Social Sites

Do you already have any of these? What Information do you already have? Information, Brochures, Sell Sheets, Instruction Sheets, Website LinkedIN – Plaxo – Org Site – Personal Site - Blog Photo’s or Sales Videos, Training Videos, Product Videos YOUTube – Org Site – Facebook - Vlogs (Video Blog) Power Point, Training, Sales, Marketing, Service Slideshare – Org Site Articles, Monthly Newsletter, Events, Charities, Memberships EZineArticles – Article99 – FastPitch – Org Site – Blog Then why not leverage what you have to promote yourself and your business? Determine what your company is already doing or has!

What Information do you already have?

Information, Brochures, Sell Sheets, Instruction Sheets, Website

LinkedIN – Plaxo – Org Site – Personal Site - Blog

Photo’s or Sales Videos, Training Videos, Product Videos

YOUTube – Org Site – Facebook - Vlogs (Video Blog)

Power Point, Training, Sales, Marketing, Service

Slideshare – Org Site

Articles, Monthly Newsletter, Events, Charities, Memberships

EZineArticles – Article99 – FastPitch – Org Site – Blog

Then why not leverage what you have to promote yourself and your business?

I have joined a site – NOW WHAT? Profile Creation This is your Welcome Mat to the WWWORLD! Like company website Be complete and accurate (company sites) Target your profile to the reader Link back to all associations and companies Create “Relevancy” Co-workers – professionals – clients – vendors – partners – fans!

This is your Welcome Mat to the WWWORLD!

Like company website

Be complete and accurate (company sites)

Target your profile to the reader

Link back to all associations and companies

Create “Relevancy”

Co-workers – professionals – clients –

vendors – partners – fans!

MAINTAIN YOUR PROFILE LIST ALL WEBSITES YOUR PAST CONNECTS YOU

You MUST Connect!

I have joined a site –Then WHAT? Blogging - If you can……. Type an email Start a conversation Ask a questions Take advice Give advice ……………………… .. Then you can Blog!

Blogging - If you can…….

Type an email

Start a conversation

Ask a questions

Take advice

Give advice

……………………… .. Then you can Blog!

Peers To Prospects

140 Character Limit! To Your Product or Call to Action! CALL TO ACTION STYLE Direct Lender. Close In 10 Days. PreApproved In Minutes. 4.9%APR 0 Points. Get Our Low Rates Now! As Seen on CBSNews and Time.com. Refinance with a Lower Rate Today $200,000 for Only $1,029/Month! EDU-SELLING STYLE Exotic Mortgage Deals May Be Gone Forever. Congress is poised to make fixed-rate mortgage the norm despite warnings Whether or not this is mortgage money you are borrowing or something else, you should make it a priority to find out about mortgage fees and costs. POWER QUESTIONS Should a homeowner compare mortgage deals with an online mortgage comparison service? How do you qualify for an FHA Loan?

CALL TO ACTION STYLE

Direct Lender. Close In 10 Days. PreApproved In Minutes. 4.9%APR

0 Points. Get Our Low Rates Now! As Seen on CBSNews and Time.com.

Refinance with a Lower Rate Today $200,000 for Only $1,029/Month!

EDU-SELLING STYLE

Exotic Mortgage Deals May Be Gone Forever. Congress is poised to make fixed-rate mortgage the norm despite warnings

Whether or not this is mortgage money you are borrowing or something else, you should make it a priority to find out about mortgage fees and costs.

POWER QUESTIONS

Should a homeowner compare mortgage deals with an online mortgage comparison service?

How do you qualify for an FHA Loan?

I have joined a site –Then WHAT? Blogging – How Frequent? How often do you email now? How many leads do you need Who else can help you? What do you have that’s relevant to someone else? Then build a system to work it like email… daily!

Blogging – How Frequent?

How often do you email now?

How many leads do you need

Who else can help you?

What do you have that’s relevant to someone else?

Then build a system to work it like email… daily!

Why do “Online” Social Networks Work? Think about …… Then what if You Start a BLOG? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about

…… Then what if

You Start a BLOG?

I have joined a site –Then WHAT? If you can talk you can do Video If you give presentations now, you have Power Point Pictures are worth a 1,000 words! Programs you can use Camtaisia – GOTO Webinar – Movie Maker Services you can use Viral Effect YOUR COMPANY Video or Power Point

If you can talk you can do Video

If you give presentations now, you have Power Point

Pictures are worth a 1,000 words!

Programs you can use

Camtaisia – GOTO Webinar – Movie Maker

Services you can use

Viral Effect

Video or Power Point

Remember Good Description – CTA TagsKeywords Contact Info ALL GROUPS ALLOW PROMOTION – LOOK FOR IT!

Remember

Good Description – CTA

TagsKeywords

Contact Info

I have joined a site –Then WHAT? Event Notifications – Online and Onsite If you do events this is a must! Product or Service Announcements Webinars Chamber Events Club meetings - Membership Trade Shows Grand Openings Showings Viral Effect – AGAIN!

If you do events this is a must!

Product or Service Announcements

Webinars

Chamber Events

Club meetings - Membership

Trade Shows

Grand Openings

Showings

Viral Effect – AGAIN!

PLUS We Collected over 2,000 emails!

Why do “Online” Social Networks Work? Think about what if….. You Post Articles, Pictures, Events, Videos and PPT? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Think about what if…..

You Post Articles, Pictures,

Events, Videos and PPT?

If ALL Your Key People did this …. How Many Leads Would you have?

This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... LinkedIN has over 30 million members Dean is connected to over 2million by 2 degrees Facebook started by college kids – NOT JUST FOR KIDS! Over 68mil Unique Visitors a Month! Women over the age of 55 have a 175.3% growth in last year Ages between 45 and 54 has grown 165% in last 4 months! Over the age of 45 is about 35 million registered users 600,000 people will join today! Now that everyone is on it – where are you? * 02/19/09 Center for Media Research

LinkedIN has over 30 million members

Dean is connected to over 2million by 2 degrees

Facebook started by college kids – NOT JUST FOR KIDS!

Over 68mil Unique Visitors a Month!

Women over the age of 55 have a 175.3% growth in last year

Ages between 45 and 54 has grown 165% in last 4 months!

Over the age of 45 is about 35 million registered users

600,000 people will join today!

This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... Facebook Chicago Local – Age > 25 within.. 10 Miles – 25 Miles – 50 Miles – Now that everyone is on it – where are you? * 05/1/09 Facebook Marketing Stats 649,200 923,520 1,243,080 100,000,000 People will be active today!

Facebook Chicago Local – Age > 25 within..

10 Miles –

25 Miles –

50 Miles –

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