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How social networks fill events 2010 new -mo event version - fp

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From Missouri Meetings and Events Expo - May 2010 …

From Missouri Meetings and Events Expo - May 2010

Dean DeLisle - Speaker
Forward Progress
www.ForwardProgress.net

Call for assistance in filling your next event!

Published in: Technology, Business

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Transcript

  • 1. Top 10 Ways to Fill Your Event with Social Media
  • 2. Top 10 Ways to Fill Your Event with Social Media
    Dean DeLisle
    • Founder and CEO of Forward Progress, Inc.
    • 3. Train and Coach over 2,000 people a month
    • 4. Trained over 14,000 in Social Network Skills
    • 5. Over 25 years in Business Coaching, Consulting and Training
    • 6. Call Center, Internet, eMarketing, Event Management,
    • 7. Lead Generation, Web Seminars, eLearning, eSelling
    • 8. Over Two Billion Dollars Sales, over 25 Million Leads, Helped Thousands of People using Internet Based Lead Generation
    • 9. Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  • Nothing Worse Than……an Empty Event!
  • 10. Social Networks – Where do you Stand?
    YOU ARE HERE
  • 11. Social Networks You Already Know
  • Why Do They Work?
    • Trusted Colleagues
    • 19. Like-minded People hanging out
    • 20. Similar Friends and Associations
    • 21. You have more “Things” in common
    • 22. Similar “Beliefs”
    • 23. Recommended “IN”
    • 24. Convenient
  • Dean
    Sue
    Pat
    Mark
    How Many Contacts Do You Have That You Cannot See?
    • That Know YOU?
    • 25. That Trust YOU?
    • 26. That have done Business with YOU?
    • 27. That would recommend YOU?
    Sales Techniques
    Networking Skills
  • 28. Reach Your True Network Potential!
  • 29. Top 10 Ways to Fill Your Event with Social Media
    The End in Mind – Destination GPS
    The Art of Looking Good – Credibility
    Adding Targeted Connections – Trusted Agents
    Connecting Communities to Communities
    Plan with Social Media Tools
    Organizing and Inviting with Social Networks
    Promotion and Distribution – Content Heavy Rules
    Optimize the Event for Social Media Sharing
    Post Event Communication
    Have a good “Integrated Plan”
  • 30. #1 - The End in Mind – Destination GPS
    Location – Location – Location
    Registration Sites
    Websites
    Social Network Sites
    Current Traffic
    New Traffic
    Source Tracking
    Measuring and Adjusting
  • 31.
  • 32. #1 - Leverage Your Event with Social Networks (GPS)
  • 33. #1 - The End in Mind – Destination GPS
    Think about partnerships
    Websites that will list you
    Groups that will support the posting of your event
    Track your Sources
    Bit.ly – URL Tracker and Sorter
    Approach – emails etc
    Google Analytics
    Blog Stats
  • 34. #2 - The Art of Looking Good - Credibility
    Profiles
    Business
    Personal
    Groups and Pages
    Clear
    Consistency
    Registration Sites
    Carry Message
    Support Sites
    Content
  • 35. Profiles
    Business
    Personal
    Groups and Pages
    Clear
    Consistency
    Registration Sites
    Carry Message
    Support Sites
    Content
    #2 - The Art of Looking Good - Credibility
    OK To Change!
    Key Words
  • 36. Profiles
    Business
    Personal
    Groups and Pages
    Clear
    Consistency
    Registration Sites
    Carry Message
    Support Sites
    Content
    #2 - The Art of Looking Good - Credibility
  • 37. Profiles
    Business
    Personal
    Groups and Pages
    Clear
    Consistency
    Registration Sites
    Carry Message
    Support Sites
    Content
    #2 - The Art of Looking Good - Credibility
  • 38. Profiles
    Business
    Personal
    Groups and Pages
    Clear
    Consistency
    Registration Sites
    Carry Message
    Support Sites
    Content
    #2 - The Art of Looking Good - Credibility
  • 39. Profiles
    Business
    Personal
    Groups and Pages
    Clear
    Consistency
    Registration Sites
    Carry Message
    Support Sites
    Content
    #2 - The Art of Looking Good - Credibility
  • 40. Profiles
    Business
    Personal
    Groups and Pages
    Clear
    Consistency
    Registration Sites
    Carry Message
    Support Sites
    Content
    #2 - The Art of Looking Good - Credibility
  • 41. #3 - Adding Targeted Connections Trusted Agents (TA)
    Team Building - TA
    Internal
    External
    Target Attendees
    Past
    Present
    Future
    Support Partners
    One Time
  • 42.
    • Find Your Old Audience – take your previous info and connect
    • 43. Get Your Current Audience Connected – take your registration info
    • 44. Find Your NEW Audience – think of your demographics
    #3 - Adding Targeted Connections Trusted Agents (TA)
  • 45. #4 - Connecting Communities to Communities
    Groups to Groups
    External to Internal
    Build a New One - Event Specific
  • 46. #4 - Connecting Communities to Communities
    Ultimate Tradeshow!
  • 52. Sample
  • 53.
  • 54. #5 - Plan with Social Media Tools
    Facebook
    LinkedIn
    Twitter
    YouTube
    Flicker
    Slideshare
    RegOnline
    Webinars
    Blogs
    • Post – Events – Group Building - Discussions
    • 55. Post – Events – Group Building – Discussions
    • 56. Tweets – Alerts – Reminders – Followers
    • 57. Preliminary Promotions – Teasers
    • 58. Pictures from Previous Events
    • 59. Teaser Content Based Slides – Pickup
    • 60. Connect to your Social Sites – Convenience
    • 61. Pre-view and Post-view your Events
    • 62. Hype and Discussion
  • #5 - Plan with Social Media Tools
  • 63.
  • 64.
  • 65. #6 - Organizing and Inviting with Social Networks
    Remember your Trusted Agents and Partners
    Manage with your Online Event Managers
    Track Invitations and Responses
    Blogs, Discussions, Posts and Social Invites
    Don’t Forget to Convert – SN -> Event Site
    Email Still Works – Remember Destination
    Sequence Your Campaign
    Separate Your Responses – ConfirmedMaybeNo
    Get Everything Working Together!
  • 66. PLUS We Collected over 2,000 emails!
  • 67. #6 - Organizing and Inviting with Social Networks
  • 68. #7 - Promotion and DistributionContent Rules
    Facebook
    Facebook Pages – Admin’s and TA’s
    Facebook Groups – Admin’s and TA’s
    Facebook Events – Admin’s and TA’s
    Facebook Teams Members can Post
    Discussions can take place anywhere
    Content Posting Sequence
    LinkedIn
    LinkedIn Pages – Admin’s and TA’s
    LinkedIn Groups – Admin’s and TA’s
    LinkedIn Events – Admin’s and TA’s
    LinkedIn Teams Members can Post
    Discussions can take place anywhere
    Content Posting Sequence
  • 69. Videos
    Pictures
    Audio
    Teleconferences
    Articles
    Blogs
    Webinar Recordings
    Power Points
    #7 - Promotion and DistributionContent Rules
  • 70. #8 - Optimize the Event for Sharing
    Tweeting the event
    High Speed Access available
    Facebook Page Events Participation
    Group News and Discussions
    Blog Updates – attendee participation
    Live feedbackSurveysetc
    Online BroadcastsStream (recorded copies)
    Presentation Materials
    YouTube – promote in process
  • 71. People Will Stay Connected and Bring Others to the Next Event!
  • 72. #9 - Post Event Communication
    Build a NEW Community
    Remember it’s about the next one
    Keep the momentum
    Post workshops and webinars
  • 73. #10 -Have an Integrated Plan
  • 74. #10 - Keep it going!
  • 75. #10 – and going
  • 76. #10 - Your Routine
  • 77. Growing Numbers
    • LinkedIn Has Over 65 Million Members
    • 78. Average User has 240 Connections
    • 79. One Degree From Over 35,000 Trusted Connections
    • 80. Two Degrees From Over 3,200,000 Trusted Connections
    • 81. In September 2009 20% of All Online Advertising Was in Social Networks
    • 82. Projected 2010 Social Network Ad Spend to Exceed 1.3 Billion
  • Growing Numbers
    Interesting Facebook Stats
    • More than 400 million active users
    • 83. 50% of all active users log on to Facebook in any given day
    • 84. More than 35 million users update their status each day
    • 85. More than 60 million status updates posted each day
    • 86. More than 3 billion photos uploaded to the site each month
    • 87. More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
    • 88. More than 3.5 million events created each month
    • 89. More than 3 million active Pages on Facebook
    • 90. More than 1.5 million local businesses have active Pages on Facebook
    • 91. More than 20 million people become fans of Pages each day
    • 92. Pages have created more than 5.3 billion fans
  • What if everyone and everything worked together?
  • 93. Your Three Assignments!
    Fix Your Profiles – ALL OF THEM!
    • Make them Consistent and Clear
    Add Good-Trusted-Relevant Connections
    • Build a Solid Network
    Build an Integrated Plan
    • Follow it!
    20 Minutes a Day MAX!
  • 94. Questions?
    Contact Us
    dean@forwardprogress.net
    TWITTER: www.twitter.com/deandelisle
    FACEBOOK: www.Facebook/deandelisle/
    FAN PAGE: www.Facebook/ForwardProgress
    LINKEDIN: www.linkedin.com/in/deandelisle
    Call (877) 592-6224
    www.ForwardProgress.NET