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How Companies  are using Social Networks and  the Internet For New Sales
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dean DeLisle
[object Object],[object Object],[object Object],[object Object],[object Object],Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Internet Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of Internet Marketing   E-Mail  Marketing Search Engine Marketing Affiliate  Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting VIDEO Social Media Marketing & Optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Permission-Based Email Marketing
Permission-Based Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Site Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Site Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Display Ad & Rich Media Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Display Ad & Rich Media Advertising Display Ads
Factors That Affect Web Site Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors That Affect  Web Site Conversion – Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors That Affect  Web Site Conversion – Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Site Conversion - Ineffective Landing Page Display Ads
Web Site Conversion - Ineffective Landing Page Display Ads
Web Site Conversion – Effective Landing Page Display Ads
Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description
Web Site Conversions – Web Site Home Page
Social Networks – So What?
Social Networks – Where do you Stand? YOU ARE HERE
The Issue with Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],THEY DON’T CLOSE ANY BUSINESS!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current Use of Marketing Communication?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Online Social Networks?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks We Already Know
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks We Already Know
[object Object],[object Object],[object Object],[object Object],Networking at One-to-One How Many Contacts Do You Have That You Cannot See? Dean Sue Pat Mark
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Can Social Networks Help Your Business?
Based on time and experience most of us can only reach a limited audience…. How Can Social Networks Help Your Business? Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors
It’s about the people you can’t see! How Can Social Networks Help Your Business? Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors
Your Teams Profile = Your eReputation
Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
Create Relevancy! Speak to Me! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
RECENT ARTICLES SOCIAL SITES PARTNER SITES Outcome! PERSONAL WEBSITES SOCIAL SITES & BLOGS
Add Targeted-Trusted Connections ,[object Object],[object Object],[object Object],[object Object],[object Object]
Linking Our Trusted Connections
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Does Your Company Already Have?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ultimate Tradeshow! Social Conversations
 
 
 
Building a Plan ,[object Object]
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Sales Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Goals and Objectives
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Resource Inventory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DATA CONTENT DELIVERY
Your Personal Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET ,[object Object],[object Object],[object Object],[object Object],[object Object],Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET COACHING SUPPORT Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Social Media  Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
Growing Numbers ,[object Object],[object Object],[object Object],[object Object]
Growing Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Contact Us [email_address] TWITTER:  www. twitter.com/deandelisle FACEBOOK:  www. Facebook /deandelisle/ FAN PAGE:  www.Facebook/ForwardProgress  LINKEDIN:  www.linkedin.com/in/deandelisle Call (877) 592-6224 Questions? www.ForwardProgress.NET

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How Companies are Using Social Networks and the Internet to Generate Sales 2011 - CEO version

  • 1. How Companies are using Social Networks and the Internet For New Sales
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  • 6. Components of Internet Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting VIDEO Social Media Marketing & Optimization
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  • 13. Online Display Ad & Rich Media Advertising Display Ads
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  • 17. Web Site Conversion - Ineffective Landing Page Display Ads
  • 18. Web Site Conversion - Ineffective Landing Page Display Ads
  • 19. Web Site Conversion – Effective Landing Page Display Ads
  • 20. Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description
  • 21. Web Site Conversions – Web Site Home Page
  • 23. Social Networks – Where do you Stand? YOU ARE HERE
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  • 32. Based on time and experience most of us can only reach a limited audience…. How Can Social Networks Help Your Business? Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors
  • 33. It’s about the people you can’t see! How Can Social Networks Help Your Business? Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors
  • 34. Your Teams Profile = Your eReputation
  • 35. Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
  • 36.
  • 37.  
  • 38. RECENT ARTICLES SOCIAL SITES PARTNER SITES Outcome! PERSONAL WEBSITES SOCIAL SITES & BLOGS
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  • 40. Linking Our Trusted Connections
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  • 49. Sales Goals and Objectives
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  • 58. Social Media Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET COACHING SUPPORT Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
  • 59. Social Media Rapid Launch Plan FORWARD PROGRESS Growing your business beyond the Vision (877) 592-6224 www.ForwardProgress.NET Confirm Target Define Goals and Objectives Define Inventory Develop Launch Plan Execute RESULTS Trusted Agents Build & Optimize Confirm Destination
  • 60.
  • 61.
  • 62.  
  • 63. Contact Us [email_address] TWITTER: www. twitter.com/deandelisle FACEBOOK: www. Facebook /deandelisle/ FAN PAGE: www.Facebook/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 Questions? www.ForwardProgress.NET

Editor's Notes

  1. Pair up!