Getting Ready for 2014: Online Marketing Preparation Checklist - Forward Progress - Dean DeLisle

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These slides supplemented the Forward Progress webinar presenting the company's Online Marketing Preparation Checklist for 2014.

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Getting Ready for 2014: Online Marketing Preparation Checklist - Forward Progress - Dean DeLisle

  1. 1. Getting Ready for 2014 Online Marketing Preparation Checklist (877) 592-6224 www.ForwardProgress.net
  2. 2. Using The Web for New Business Development Dean DeLisle • • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting, and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Coaching, Training, Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
  3. 3. Worldwide Association of Business Coaches (877) 592-6224 www.ForwardProgress.net
  4. 4. Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly! (877) 592-6224 www.ForwardProgress.net
  5. 5. Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class (877) 592-6224 www.ForwardProgress.net
  6. 6. #SocialJack Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  7. 7. Goals and Objectives •Marketing •Leads •Traffic •Registrations •Friends •Connections •Comments •Sales •Dials •Clicks •Connections •Appointments •Proposals •Closes (877) 592-6224 www.ForwardProgress.net
  8. 8. Objectives – For the Business 1. 2. 3. 4. 5. Increase over last year? Primary products or services? Growth by month? Support required? Why is this important? We are going to increase our profits by 20% this year, with the first quarter growing by 8% over last year. This will allow us to develop the infrastucture required to support our clients and reward our employees. (877) 592-6224 www.ForwardProgress.net
  9. 9. Objectives – Individuals 1. Write how many Sales/Contracts/Deals you need _______ 2. Per when – Week/Month/Etc _________ 3. How many Proposals/Quotes to achieve one sale? ______ 4. How many appointments do you need for per Proposal/Quote? ________ Sales = 1 @ $2,000 Proposals = 4 Appointments = 8 (877) 592-6224 www.ForwardProgress.net
  10. 10. Objectives – Budget 1. 2. 3. 4. What is your current client acquisition cost? What is your ideal client acquisition cost? What is your current cost per lead? What is your ideal cost per lead? Sales = 1 @ $2,000 Proposals = 4 Appointments = 8 Leads = 20 (877) 592-6224 www.ForwardProgress.net
  11. 11. Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  12. 12. Trusted Agents – Your Network Partners Vendors Clients (877) 592-6224 Associations www.ForwardProgress.net Sales Team
  13. 13. (877) 592-6224 www.ForwardProgress.net
  14. 14. The Network – Your Team (877) 592-6224 www.ForwardProgress.net
  15. 15. Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  16. 16. Who is your Target Customer/Partner? • • • • • What do they look like? Where are they? What Industry are they in? What size Company do they work for? Who do they know? (877) 592-6224 www.ForwardProgress.net
  17. 17. Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  18. 18. Chose the “New Business” Destination! Landing Page Website Registration Phone Webinar/Event Location What is yours? (877) 592-6224 www.ForwardProgress.net
  19. 19. Web Site Conversion – Ineffective Landing Page Display Ads (877) 592-6224 www.ForwardProgress.net
  20. 20. Web Site Conversion – Effective Landing Page Display Ads (877) 592-6224 www.ForwardProgress.net
  21. 21. Specialized Landing Page (PPC) Product Title Large “Add to Cart” (877) 592-6224 Product name and major keyword in description www.ForwardProgress.net
  22. 22. Web Site Conversions – Micro Site (877) 592-6224 www.ForwardProgress.net
  23. 23. Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  24. 24. Resource Inventory DATA Current • ProspectsClients • eMails • Mobile Phone • Other Contacts New • 3rd Party List Sources • D&B • Info USA • Internal • Campaigns • Joint Venture • Partners (877) 592-6224 CONTENT Current • Websites • Domain Names • Articles • Power Points • Video • Photo • Sales Brochures • Training Materials New • Keywords • Blogs • Postings DELIVERY Current • Direct Mail • Telemarketing • Newsletters • Flyers New • Social Sites • Discussions • eVents • Blogs • Micro-Sites • eContests • MobileTextVideo www.ForwardProgress.net
  25. 25. What about Social Media – Content?  Online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other and can be used to build a community around  Social Media is built on generated content that can take many forms: text, images, audio and video  Popular social mediums include: blogs, message boards, podcasts, vlogs  Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business)  Social media tools and platforms are websites where you can place and spread your marketing message (877) 592-6224 www.ForwardProgress.net
  26. 26. What about Social Media? Content Marketing Inventory Your Content         Brochures Training Guides Articles Press Release Power Point Presentations Video Files Audio Clips Blogs (877) 592-6224 www.ForwardProgress.net
  27. 27. Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  28. 28. Search Engine Marketing Social Media (877) 592-6224 Blog Pay-Per-Click www.ForwardProgress.net
  29. 29. Facebook Value-Based Content (877) 592-6224 Fan Engagement Promoted Posts www.ForwardProgress.net
  30. 30. Twitter Value-Based Content (877) 592-6224 Follower Engagement Promoted Tweets www.ForwardProgress.net
  31. 31. LinkedIn Value-Based Content (877) 592-6224 Follower Engagement Network Building www.ForwardProgress.net
  32. 32. YouTube Value-Based Content (877) 592-6224 Viewer Engagement Accrued Subscribers www.ForwardProgress.net
  33. 33. Slideshare Value-Based Content (877) 592-6224 Consistent Sharing Content Integration www.ForwardProgress.net
  34. 34. Blog Value-Based Content (877) 592-6224 Proper Keywording Content Integration www.ForwardProgress.net
  35. 35. Content Integration (877) 592-6224 www.ForwardProgress.net
  36. 36. Social Media Blend Get the SEM Lift! (877) 592-6224 www.ForwardProgress.net
  37. 37. Pay-Per-Click (877) 592-6224 www.ForwardProgress.net
  38. 38. Website (877) 592-6224 www.ForwardProgress.net
  39. 39. Landing Page / Micro-Site (877) 592-6224 www.ForwardProgress.net
  40. 40. Mobile Access (877) 592-6224 www.ForwardProgress.net
  41. 41. Event / Webinar (877) 592-6224 www.ForwardProgress.net
  42. 42. Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  43. 43. Scoring and Measure (877) 592-6224 www.ForwardProgress.net
  44. 44. Online Marketing Prep Checklist          Define Goals and Objectives Trusted Agents (Your Support Network) Confirm Target Chose Destination Define Inventory Build and Optimize Test Execute Measure - Adjust - Repeat (877) 592-6224 www.ForwardProgress.net
  45. 45. Do You Need Help? $900 + • Website/Landing Page $500 + • SEM Services – Search Engine Marketing (Organic) $500 + • SEM Services – Paid Advertising (Paid) $29 + • Training and Coaching (877) 592-6224 www.ForwardProgress.net
  46. 46. Questions? www.ForwardProgress.NET (877) 592-6224 www.ForwardProgress.net

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