Forward Progress Social Media Business Acceleration Boot Camp

Social Media
Business Acceleration
Boot Camp

Internet #fpwebinar
Passcode = FWD
(877) 592-6224 www.ForwardProgress.net

Social Media
Business Acceleration
Boot Camp

#fpwebinar


Segment One

How to Build and
Optimize Your Social
Network for New
Business
#fpwebinar


Using LinkedIn for New Business Development

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• COO of OFI Holdings, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 60,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking, Educational and Channel Sales…..


Game Plan
Road Map to Success
8:00am Registration, Breakfast and Networking
8:30am Your Computer Setup and Tested
9:00am CLASS START – How to Build and Optimize Your Social Network
9:30am LinkedIn – Profile Build, Getting Found, Getting Referrals
10:30am Break
10:45am LinkedIn – Power Building Your Network
11:15am LinkedIn – Interactive Appointment Setting
NOON Lunch is served
12:45pm Facebook – Separating Personal from Business
1:15pm Facebook – Building your Business Page (properly)
2:00pm Facebook – Building Likes and Followers
2:30pm Break
3:00pm Online Advertising – Driving Leads to Anywhere you Want
3:45pm Getting into your Routine – 20 minutes-a-day
4:15pm Wrap Up and Q&A
4:30pm More Networking


Accelerated Learning
• Less Time – Learn More
• Paired Share - Timed
• Raise Hand – Close Mouth


Bring out your
worksheets now…


Commitment to Results


What is Internet Marketing?
 Strategies and Tactics Applied on the Internet to Support an
Organization’s Overall Online Marketing Objectives
 Goals May Include:
 Driving targeted traffic to a Web site and converting visitors to
customers at the highest rate
 Customer retention
 Establishing brand-awareness


Permission‐Based Email Marketing
 Promotion of Products and Services via Email
 Variety of Formats: Text Messages, Graphics-based Ads and
Newsletters, Rich Media (Multi-Media ads)
 Self-Service or Full Service Email Programs Include:
 List building
 Creative design
 Message delivery
 Campaign results tracking
 List management


Permission‐Based Email Marketing
a) How your are collecting emails today?
b) How many do you have in total?
c) How many do you collect per week?
d) What are some of the creative ways you collect them?
e) What are you going to do differently?
f) Who will you leverage?
g) List your next steps…


What is Social Media?
 Online tools and platforms that people use to share opinions,
insights, experiences and perspectives with each other and can
be used to build a community around

 Social Media is built on generated content that can take many
forms: text, images, audio and video

 Popular social mediums include: blogs, message boards,
podcasts, vlogs

 Social network sites include: Youtube, Facebook, Friendster,
Linked-In (Business)

 Social media tools and platforms are websites where you can
place and spread your marketing message


What is Your Social Media?
2. From your worksheet – circle your items which are
Social Media items.
a. List anything you forgot…


Your Business Keywords
 What are you an expert in, products or services?
 How would your ideal prospect find you?
 What would they “yell” or “Google” to find you?
 What makes you different?
 What is your skill set?

Exercise:
1. Write 10 top things you are an expert in
2. What terms would someone use to find you

Web Site Destinations
- Web Site Types
- Ecommerce, Promotion Information,
Entertainment, Customer Service
- Web Site Platforms
- Template-based Off-The-Self Hosted Suites
- Integrated Suites from Single-Source Provider
- Open Core Technology Platforms


Your Web Site Destination
- Key Factors for Building Successful Web Sites
- Content and Messaging
- Usability – Navigation, Site Search and Information Architecture
- Visual Design
- User Engagement and Relationship Building
- Confidence and Trust Building - Capability
- Customer Communications and Feedback
- Web Site Conversion Optimization


Your Web Site Destination (2.0)
- My website is……..
- _____________ years old
- Linked to my Company Social Networks (YesNo)
- Linked to my Personal Social Network Sites (YesNo)
- Linked to my Partner Sites (YesNo)
- Activated with Blogging (YesNo)
- Keyword Optimized (SEMSEO) - (YesNo)
- Call To Action!

Sales 2.0
Sales 2.0:
Sales people “ACTIVELY”
using Web 2.0 tools, Social
Media and Social
Networks to sell more
effectively.


Objectives – What’s Possible
1. Number of current contacts in your database? _____
2. ____% or _____ people that feed you referrals or
bring you direct business monthly?
3. Average transaction amount earned $______?
4. Total monthly volume calculated on referrals
(#2 x #3)= $_____?
5. Growth
a) 20 Minutes a day
b) work social network
6. In 20 min a day you can generate 4 referrals – 25%
close ratio brings one more per day how much
additional revenue does that generate $______?

Objectives – What’s Possible
1. Number of current contacts in your database. 200
2. 10% or 20 people that feed you referrals or bring you
direct business monthly.
3. Average transaction amount earned. $ 2,500
4. Total monthly volume on referrals (#2 x #3)= $ 50,000
5. Growth
a) 20 Minutes a day
b) work social network
6. In 20 min a day you can generate 4 referrals – 25%
close ratio brings one more per day, increase in
revenue would be $ 12,500weekly x 4 = $ 50,000.


Sales 2.0 = Social Networks


Social Network Efforts
Why do they not
work for
organizations?


Social Networks You Already
Know
• You!
• Bridgeview Bank
• Chambers
• Industry Clubs
• Organization
• Charities
• Religious
• Country Clubs
• Network Groups


What is the best thing about
referrals?


How Many Contacts and eMails
Do YOU Have?
• That Know YOU?
Stop Thinking
• That Trust YOU? One
• That have done Business with YOU? Dimensional!
• That would recommend YOU?

‡ƒ —‡ ƒ– ƒ”

2012 LinkedIn Stats - Growing
• LinkedIn Has Over 190 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page

OVER 1,000 to 1

Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters

Courtesy of US Army


Network Science


Network Science – Best Relationships
List Top 5
People
List Top
10 People
List Top
20 People

1. What % of your business Volume do you get from the Top 5?
2. What % of your business volume do you get from the Next
Level?
3. What % of your business volume do you get from the outer
layer?

Network Science

HUB? HUB?

HUB? YOU!
HUB?

HUB?
HUB?


Segment Two

How to Build and
Optimize Your LinkedIn
Account for New
Business
#fpwebinar


Log into LinkedIn
Now…


Live Demo


Decide!


Turn off Updates Broadcast


Turn off Updates Broadcast

Change to “ ” for this
session only. Remember to
change back to “√” after
class. Click “Save Changes”


Optimal Settings

LIVE
DEMO


Build the Story
of WHO YOU
ARE and WHAT
YOU WILL DO
FOR PEOPLE
THAT FIND
YOU!


Profile Worksheet


BuildMaintain Profile


Maintain Profile
What are
YOUR
Keywords?


Maintain Profile
Create Relevance!

1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the crowd
7. How will you help them?


Peer Review – What is this?


Improve Your Google Page Rank


Turn on Activity Broadcasts

Change to “ ” for this
session only. Remember to
change back to “√” after
class. Click “Save Changes”


Next Steps
 Book a meeting right now with your team!
 Create a plan and make a system that works
 Fix Your Profiles – ASAP
 Remember your Keywords!
 Search for yourself
 Peer Review by WHEN?
 Be Active!


Segment Three

Power Building Your
Network and Interactive
Appointment Setting

#fpwebinar


What is your real Social Reach?

• How many LinkedIn Connections ____________
• How many Facebook LikesFriends __________
• Total _____________ x118.5 _____ x 21.2 _______

• = Your Total Estimated Reach __________


Next – How much time do you
have?

20
How much
Minutes
time does
it take?
a Day!

Your Social Results Plan


Status Update
 What does your audience want?
 What do they need?
 What are you passionate about?
 What will show them your personality – who you are?

Being
Seen


Status Update


Value Based Posting
 What does your audience want?
 What do they need?
 What are you passionate about?
 What will show them your personality?


Status Update Conversion


Next – Connect ‐ Ask

• Are you on LinkedIn?
• Is it ok if we connect?

Get
Social

More – Connect ‐ Ask


More – Connect ‐ Ask

ASK US!


How many connections
should you ADD each
week?


Get Real Social – Interaction


Interaction ‐ Home


Interaction ‐ Groups


Interaction ‐ Groups

The Secret
Sauce? OFFLINE for
Take them
a deeper conversation
and then get your
results!

Conversion


Add Targeted-Trusted Connections


Send Yourself Leads!


2 Old – 2 New
 2 of your newest connections (#1)
 2 of your oldest connections (#1)
 1 within your reach (#2 – Network Diving)


Work it – 20 Min Max!

4 Weeks of Sample
Activity Mix


Group Diving
LIVE DEMO


Jump In!

Indirect vs. Direct


Set the Hook


Finding Your Target in Groups


Watch This!

Your Inbox – Hidden Appointments


Next Steps
 Keep Adding Connections
 Flip on the up
 Group Diving Permitted
 Interact – Convert
 2 Old 2 New
 Be Active!


LUNCH!


Segment Four

Facebook – Continues to
Grow with Features


Facebook’s Place
How does Facebook compare to other social sites?

• Largest, most popular, “backyard barbecue” analogy
• More casual, friendly, lots of sharing
• Many applications
• LinkedIn: added Facebook-like features but still more businesslike
• Twitter: shorter messaging (140 characters), integrates well with FB
• Blog: integrates well with FB using apps such as Networked blogs
• MySpace: still has not regained it’s original position or new identity
• Check www.quantcast.com for latest demographics comparisons

How many mix personal and
business networks?

Finding Your Facebook
(Business) Voice
• Understand why people are spending time on the site
• Information or to be entertained
• Provide value (information) in a friendly, engaging style
• Avoid an overly “sales-y” approach
• Reciprocate! Build up others
• Set some guidelines, especially if working as a team
• Consistent tone and frequency
• Type of information you will share: video, links, updates, events, etc.
• Responsiveness
• Conversation and interaction, above all!


THE NEW TIMELINE LAYOUT


What's New with Timelines?
Cover Image Friend Feed
Profile Picture Pin Posts
About Section Milestones
App Display Starred Stories
Highlight Feed Private Message
Timeline Navigation Admin Panel
Activity Feed Activity Log


THE NEW TIMELINES LAYOUT
1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity


5 Steps to attracting new
sales using Facebook


Step 1 – Look Good
 Complete Profile
 Be Clear
 What will you do for others?
 Why How?
 What do you wantneed?
 What value will you provide?


COVER IMAGE


COVER IMAGE RESTRICTIONS
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; represent your brand well

NO – Price or purchase info
NO – Contact info such as website, ph. no., address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now


GREAT COVER IMAGE EXAMPLE


PROFILE PICTURE
180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use a headshot
Can be creatively combined with your Cover Image


COMBINING PROFILE PICTURE COVER IMAGE


Step 1 – Look Good


Page
17


Step 2 – Setup Correctly


Local Business Organization or Institution


HERE


Step 2 – Get Posting
1. Share another piece of news you
thought was interesting this week
2. Share something great about your
business
3. Share some great deal someone can
get from you or your business right
now


Step 2 – Get Posting


Step 2 – Advanced Posting


Step 3 – The Team
to “Be”
1. Be active
2. Behave - responsible
3. Be in Community
4. Be Social
5. Be Efficient - Online only 20 Minutes a
Day
Strength in
(877) 592-6224 Numbers www.ForwardProgress.net

Step 3 – The Team
to “Be”
Lets Make a List
• Customers
• Partners
• Employees
• Friends
• Associates
Strength in
(877) 592-6224 Numbers www.ForwardProgress.net

Step 4 – Connecting

• Invite your friends
• Invites in your emails
• Weekly habit


Step 5 – Interaction


Step 5 – Interaction ‐ Groups
2 Exchanges Maximum
then Transfer them Offline!


Get Business Assignment
• Fix Your Pages – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you wantneed?
• Build Your Network UP Daily
• Even if only 1 @ Day
•Be Social - Interact
• Have Meaningful Conversations
• Provide Value
• Be Present!


Segment Five
The New E-Billboard
for Small Business:
Pay-Per-Click


Think about the Destination!
Landing Page
Website
Registration
Phone
WebinarEvent
What is yours?


Web Site Conversions – Web Site
Home PageLanding Combo


Before we just had the requests


Have direct targets!


LinkedIn PPC


YouTube PPC


Google Adwords (PPC)


Google YouTube Adwords (PPC)


Prepare!

Separate / Create Keyword
Buckets for Each Ad Group
Chicago Auto Insurance
Chicago Home Insurance
Chicago Auto Coverage

(877) 592-6224 Test Performance!
www.ForwardProgress.net

Prepare!

Make sure Ad Copy is Keyword
Rich

(877) 592-6224 Control Spending!

Prepare!

Pay Attention to Quality Score

Don’t Drag Down the Batch

Prepare!

Geo-Targeting

(877) 592-6224 Ad Variations

Prepare!
Pick the right Destination

(877) 592-6224 Follow the Story

Prepare!

Create Multiple Ad Copies and
perform A/B testing

2-3 Groups
3-4 Ads Per Group

(877) 592-6224 Ad Variations

Prepare!

Track Your Account
Performance

(877) 592-6224 Track Daily!

Prepare!

Track Your Account
Performance

Track Conversions at
your Destination!

(877) 592-6224 Track Daily!

Let’s Build One! ‐ Facebook


What if you could?
 Plot your destination for next year?
 Double Referrals or Increase Sales by 30%
 Know who will help you get there
 In your network and
 Not yet in your network
 Get the coaching support you need along the way
 Have access to an unlimited amount of tools and
knowledge
 Get to your destination!

 Recorded Sessions on LinkedIn, Facebook, Twitter and More
 Live Training Sessions Every Month on Sales, Marketing and
Cool Online Techniques
 Live Group Coaching Sessions
 Social GPS – to your Destination (Sales/Social Reach/More)
 Social Tracking and Rating System for Your Network
 GPS Dashboard
 Orientation Class Begins – Noon Wednesday 12/19 Online

3 Months of Social Jack!


Track Your
Results!


1. Set Goals = Your Destination
a) Increase Appointments/Referrals to 8 a week
b) Increase Sales to $20,000 a month
2. Attach Social Network(s)
3. Rank Your Connections
4. Set Destination
5. Take all the Training and Coaching you need
6. Start your journey


Contact Us
Connect WITH Us!

dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle

Call (877) 592-6224
www.ForwardProgress.NET

Forward Progress Social Media Business Acceleration Boot Camp

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