Establish Target DefineConfirm Market Define Source's Develop Integrated Marketing Plan Execute MeasureAdjust Results Rapid Launch Plan DefineConfirm Market Current Efforts Successes Failures Buying Patterns New Methods

DefineConfirm Market

Current Efforts

Successes

Failures

Buying Patterns

New Methods

Establish Target DefineConfirm Market Define Source's Develop Integrated Marketing Plan Execute MeasureAdjust Results Rapid Launch Plan Establish Target Demographics Psychographics Geographic Customers Referral Sources

Establish Target

Demographics

Psychographics

Geographic

Customers

Referral Sources

Establish Target DefineConfirm Market Define Source's Develop Integrated Marketing Plan Execute MeasureAdjust Results Rapid Launch Plan Define Sources Current DB Recruit Gather Buy PartnerJV Vendors

Define Sources

Current DB

Recruit

Gather

Buy

PartnerJV

Vendors

Define Source’s Current Database ProspectsCustomers New 3 rd Party List Sources Exact Data Melissa D&B Info USA Internal Campaigns Joint Venture Partners Vendors Current Methods Direct Mail Telemarketing Newsletters Event New Video eMail eCommercials Social Networking eVents Blogs Appreciation Micro-Sites eContests Data Delivery

Establish Target DefineConfirm Market Define Source's Develop Integrated Marketing Plan Execute MeasureAdjust Results Rapid Launch Plan Develop IM Plan Assemble Review Test Commit

Develop IM Plan

Assemble

Review

Test

Commit

Integrated Marketing Plan Combining what your doing that’s working with what your not doing that’s working for others

Establish Target DefineConfirm Market Define Source's Develop Integrated Marketing Plan Execute MeasureAdjust Results Rapid Launch Plan Execute Pilot Go Live

Execute

Pilot

Go Live

Establish Target DefineConfirm Market Define Source's Develop Integrated Marketing Plan Execute MeasureAdjust Results Rapid Launch Plan MeasureAdjust Watch Test Results AlignAgree Make Changes

MeasureAdjust

Watch

Test Results

AlignAgree

Make Changes

Establish Target DefineConfirm Market Define Source's Develop Integrated Marketing Plan Execute MeasureAdjust Results Rapid Launch Plan REPEAT!