Forward Progress How To Promote Your Fan Page Class 2

1,060 views
1,029 views

Published on

This is the second deck from our recent paid class on how to promote your Facebook Fan Page.

Taught by Dean DeLisle

Published in: Education, Technology, Design
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,060
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Forward Progress How To Promote Your Fan Page Class 2

  1. 1. How to Promote Your Facebook Fan Pages Promotion & Best Practices
  2. 2. Facebook Fan Pages <ul><li>Founder and CEO of Forward Progress </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>Dean DeLisle – Social Media Specialist
  3. 3. Assignment <ul><li>Do all your preparation steps </li></ul><ul><li>Build a Page for Your Business </li></ul><ul><li>Make all your ideal settings </li></ul><ul><li>Coordinate your team </li></ul><ul><li>Invite your first 25 </li></ul><ul><li>Claim your name </li></ul><ul><li>Invite US so we can help you! </li></ul>
  4. 4. Fan Page - Outcome <ul><li>What is the goal of your page? </li></ul><ul><li>How many fans make sense? </li></ul><ul><li>What will you do with them? </li></ul>
  5. 5. Have a plan – be organized
  6. 6. The Main Attraction – ?? <ul><li>The Fan Page Value </li></ul><ul><li>A Promotion </li></ul><ul><li>Value Based Offer </li></ul><ul><li>WIFM for the New Fan? </li></ul>
  7. 7. Don’t Forget - Benefits Plan for the Purpose of your Page <ul><li>What value will you provide for your fans? </li></ul><ul><li>How will you keep them engaged? </li></ul><ul><li>What do they want? </li></ul><ul><li>Where will you take them from there? </li></ul>
  8. 8. Possible – ContestOffer
  9. 9. Have a plan – be organized
  10. 10. Have a plan – be organized
  11. 11. How to Prepare <ul><li>Checklist of what you can use: </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Audio </li></ul><ul><li>Articles </li></ul><ul><li>Power Point Slides </li></ul><ul><li>Brochures </li></ul><ul><li>Blog Posts </li></ul><ul><li>Relevant Links <2 ways> </li></ul>Relevant Content Inventory
  12. 12. Have a plan – be organized
  13. 13. How to Prepare <ul><li>Pick your Admin’s Wisely: </li></ul><ul><li>Will not have their own identity </li></ul><ul><li>Can remove posts </li></ul><ul><li>No limit on number of pages </li></ul><ul><li>Multiple Admin’s okay – BUT! </li></ul>Admin’s
  14. 14. How to Prepare <ul><li>Pick your Team Wisely: </li></ul><ul><li>Trust Agents </li></ul><ul><li>Follow Through </li></ul><ul><li>Vested Interest </li></ul><ul><li>Partners </li></ul><ul><li>JV </li></ul>Team
  15. 15. Join the Fan Page
  16. 16. FIRST – Tell Your Friends (TA)
  17. 17. Confirm Page Suggestion
  18. 18. Quick Check Check on Your Friends
  19. 19. Claim Your Name You can personalize your Facebook URL (web address) by selecting a unique username. It will appear in the location bar of your browser after &quot;http://www.facebook.com/&quot; when you view your page. You must have at least 25 fans to claim a username URL. http://www.facebook.com/username
  20. 20. Have a plan – be organized
  21. 21. Update Your Websites
  22. 22. Now you are prepared for the world!
  23. 23. Outside In - Emails <ul><li>Emails to your core database (Opt-In) </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>Outlook </li></ul></ul><ul><li>Emails to your target </li></ul><ul><ul><li>Purchased List </li></ul></ul><ul><ul><li>Joint Venture </li></ul></ul>
  24. 24. Now you are prepared for the world! How many waves do you need to hit your goal?
  25. 25. Keep it going!
  26. 26. Inventory
  27. 27. Keep it going! 20 min per day per person!
  28. 28. Don’t Forget - Benefits Plan for the Purpose of your Page <ul><li>What value will you provide for your fans? </li></ul><ul><li>How will you keep them engaged? </li></ul><ul><li>What do they want? </li></ul><ul><li>Where will you take them from there? </li></ul>
  29. 29. Assignment <ul><li>Set Your Goal </li></ul><ul><li>Determine your CTA </li></ul><ul><li>Confirm Your Page </li></ul><ul><li>Pick Your Trusted Agents </li></ul><ul><li>Inside Out – Invite Friends </li></ul><ul><li>Outside In – Blast off </li></ul><ul><li>Be Active </li></ul><ul><li>Uphold Your Promise to Your Fans! </li></ul>
  30. 30. Let’s Connect! <ul><li>TWITTER: http://twitter.com/deandelisle </li></ul><ul><li>FACEBOOK: http://profile.to/deandelisle/ </li></ul><ul><li>LINKEDIN: http://www.linkedin.com/in/deandelisle </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><ul><li>FOLLOW THROUGH! </li></ul></ul></ul></ul>

×