Facebook for Real Estate: Attracting Buyers and Sellers with Facebook

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These slides supplemented Dean DeLisle's instructional webinar for Real Estate agents on attracting buyers and sellers with Facebook!

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Facebook for Real Estate: Attracting Buyers and Sellers with Facebook

  1. 1. (877) 59 - COACH (592-6224) Facebook for Real Estate Attracting Buyers and Sellers with Facebook #SocialJack
  2. 2. (877) 59 - COACH (592-6224) • Founder and CEO of Forward Progress, Inc. • Post over 10,000 pieces of content a month • Trained and Coached over 80,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Your Social Media Coach
  3. 3. (877) 59 - COACH (592-6224) Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly! #SocialJack
  4. 4. (877) 59 - COACH (592-6224) Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class #SocialJack
  5. 5. (877) 59 - COACH (592-6224) YOU ARE HERE Social Networks – Where do you Stand?
  6. 6. (877) 59 - COACH (592-6224) The Issue with Social Networks Connections Postings Links Updates Website integration They Don’t Produce Results… unless… #SocialJack
  7. 7. (877) 59 - COACH (592-6224)  Blogs  Articles  Postings  Status Updates  Emails  VideoPhoto  Links Current Use of Social Network Communication? #SocialJack
  8. 8. (877) 59 - COACH (592-6224)  Interactive  People Respond Better  Builds Trust  Builds Community  Viral Activity  Sharing Why Online Social Networks? #SocialJack
  9. 9. (877) 59 - COACH (592-6224)  You  Your Company  NAR  City/Country Clubs  Chambers  Industry Clubs  Organizations  Charities  Religious/Health  Network Groups  LinkedIn Groups Social Networks We Already Know #SocialJack
  10. 10. (877) 59 - COACH (592-6224) • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN” Social Networks We Already Know #SocialJack
  11. 11. (877) 59 - COACH (592-6224) Our Networks #SocialJack
  12. 12. (877) 59 - COACH (592-6224) • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Mark Networking Beyond One-to-One How Many Contacts Do You Have That You Cannot See? #SocialJack
  13. 13. (877) 59 - COACH (592-6224) Our Networks
  14. 14. (877) 59 - COACH (592-6224) Interesting Facebook Stats • More than One Billion active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans Growing Numbers #SocialJack
  15. 15. (877) 59 - COACH (592-6224) What We Want
  16. 16. (877) 59 - COACH (592-6224)
  17. 17. (877) 59 - COACH (592-6224) How does Facebook compare to other social sites?  Largest, most popular, “backyard barbecue” analogy  More casual, friendly, lots of sharing  Many applications  LinkedIn: added Facebook-like features, but still more businesslike  Twitter: shorter messaging (140 characters), integrates well with FB  Blog: integrates well with FB using apps such as Networked blogs  MySpace: still has not regained it’s original position or new identity  Check www.quantcast.com for latest demographics & comparisons Facebook’s Place #SocialJack
  18. 18. (877) 59 - COACH (592-6224)  Understand why people are spending time on the site  Information or to be entertained  Provide value (information) in a friendly, engaging style  Avoid an overly “sales-y” approach  Reciprocate! Build up others  Set some guidelines, especially if working as a team  Consistent tone and frequency  Type of information you will share: video, links, updates, events, etc.  Responsiveness  Conversation and interaction, above all! Finding Your Facebook (Business) Voice #SocialJack
  19. 19. (877) 59 - COACH (592-6224) #SocialJack
  20. 20. (877) 59 - COACH (592-6224) 1. Cover Image 2. Profile Picture 3. Timeline 4. About Section 5. Apps 6. Highlights 7. Composer 8. Pinned Post 9. Friend Activity THE TIMELINE LAYOUT #SocialJack
  21. 21. (877) 59 - COACH (592-6224) 5 Steps to Attracting Buyers and Sellers using Facebook #SocialJack
  22. 22. (877) 59 - COACH (592-6224) Step 1 – Look Good Complete Profile Be Clear What will you do for others? Why & How? What do you wantneed? What value will you provide? #SocialJack
  23. 23. (877) 59 - COACH (592-6224) •180 x 180 pixels – gets resized to 32 x 32 pixels •Follows you around Facebook and the Web •Should be your logo, brand, product or spokesperson •If your brand is you, use a headshot •Can be creatively combined with your Cover Image PROFILE PICTURE #SocialJack
  24. 24. (877) 59 - COACH (592-6224) COMBINING PROFILE PICTURE & COVER IMAGE #SocialJack
  25. 25. (877) 59 - COACH (592-6224) Step 1 – Look Good #SocialJack
  26. 26. (877) 59 - COACH (592-6224) Step 2 – Setup Correctly
  27. 27. (877) 59 - COACH (592-6224) Facebook Page
  28. 28. (877) 59 - COACH (592-6224) Facebook Page YOUR KEYWORDS GO HERE
  29. 29. (877) 59 - COACH (592-6224) Step 3 – Training the Team to “Be” 1. Be active 2. Behave - responsible 3. Be in Community 4. Be Social 5. Be Efficient - Online only 20 Minutes a Day #SocialJack
  30. 30. (877) 59 - COACH (592-6224) Your Social Results Plan #SocialJack
  31. 31. (877) 59 - COACH (592-6224) Step 4 – Connecting • Invite your friends • Invite your email contacts • Share and ask • Promote • Weekly routine • Monthly routine #SocialJack
  32. 32. (877) 59 - COACH (592-6224) Step 4 – Connecting Plus Every 30 Days – Invite ALL NEW PROSPECTS AND CLIENTS #SocialJack
  33. 33. (877) 59 - COACH (592-6224) Step 5 – Interaction #SocialJack
  34. 34. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups 2 Exchanges Maximum then Transfer them Offline!
  35. 35. (877) 59 - COACH (592-6224)
  36. 36. (877) 59 - COACH (592-6224)
  37. 37. (877) 59 - COACH (592-6224) Facebook Page - Likes
  38. 38. (877) 59 - COACH (592-6224) Result – Get Found
  39. 39. (877) 59 - COACH (592-6224) Result – Get Found • Place in your email signature • Place and link your websites • Link Your Other Social Network Sites • Place on all signage • Partner with others • Anywhere you can! #SocialJack
  40. 40. (877) 59 - COACH (592-6224) What If You Could Have: •Your Social Media profiles developed and optimized to drive more leads? •Your Social Media sites working together to help you convert leads into closings? •The resources and training to convert more sales through your social network?
  41. 41. (877) 59 - COACH (592-6224) http://socialmediamegapack.com/ Your Profiles Built and Managed by The Pros Access to nine monthly coaching and training sessions PLUS over 100 instructional videos covering Social Media marketing and Social Networking
  42. 42. (877) 59 - COACH (592-6224) http://socialmediamegapack.com/ Currently 45% Off!
  43. 43. (877) 59 - COACH (592-6224) http://socialmediamegapack.com/ Get Found Get Closings
  44. 44. (877) 59 - COACH (592-6224) PLUS Access to SocialJack.com Coaching and Training which Includes 100+ Instructional Videos
  45. 45. (877) 59 - COACH (592-6224) www.ForwardProgress.NET #SocialJack http://socialmediamegapack.com/

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