Email Marketing for Successful Client Generation - WABC 2010


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Learn how business coaches are retaining clients, filling events and locking in qualified appointments by Email Marketing!

In this in depth overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you step by step on how to use Email Marketing to ACTUALLY generate NEW coaching clients for 2010!

Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.

Email is one of the most common forms of communication in today’s world. In just one hour, let us show you how to use the most highly targeted, measurable, and cost effective marketing tool!

In this jam-packed one-hour webinar, you will learn HOW TO:

• Understand the Process
• Create Email Blasts and Templates
• Create Effective Content and Subject Lines
• Avoid Spamming and Common Pitfalls
• Measure Results (open rates, clicks, etc.)
• Identify Upcoming Trends
• Leverage Your Network

Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!

PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.

We look forward to seeing you there!

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Email Marketing for Successful Client Generation - WABC 2010

  1. 1. Email Marketing for Successful Client Generation Class Starts in Less Than 45 MIN
  2. 2. Email Marketing for Successful Client Generation Class Starts in Less Than 30 MIN
  3. 3. Email Marketing for Successful Client Generation Class Starts in Less Than 15 MIN
  4. 4. Email Marketing for Successful Client Generation
  5. 5. Email Marketing <ul><li>Founder and CEO of Forward Progress </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Trained and Coached over 17,000 People </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Coaching, Training and Channel Sales….. </li></ul>Dean DeLisle – eMarketing Specialist
  6. 6. <ul><li>Enhance your credentials and align yourself with some of the industry’s most sought after business coaches. </li></ul><ul><li>Our members enjoy seven broad WABC benefits :  </li></ul><ul><li>Advocacy We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards. </li></ul><ul><li>Business Development Grow your business, hone your expertise and boost your effectiveness with our many business development resources. </li></ul><ul><li>Credibility Advertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association. </li></ul><ul><li>Networking Access a powerful network of the industry’s leading coaches. By tapping into a community of like-minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals. </li></ul><ul><li>Personalized Service Receive free one-on-one service from WABC representatives, including member support response within one business day. </li></ul><ul><li>Recognition We believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry. </li></ul><ul><li>Strategic Alliances Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise. </li></ul><ul><li>There's never been a better time. Apply for membership: </li></ul>
  7. 7. What we’ll cover… <ul><ul><li>Email Marketing Benefits </li></ul></ul><ul><ul><li>Steps to a Successful Campaign </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Email Marketing Software </li></ul></ul><ul><ul><li>Integrated Campaigns </li></ul></ul><ul><ul><li>Making it a Planned Success </li></ul></ul>
  8. 8. Email Marketing Benefits <ul><li>Email is Inexpensive </li></ul><ul><li>Email Creates Quick Response Cycles </li></ul><ul><li>Email Marketing Campaign Results are Measurable </li></ul><ul><li>Email Has Wide Reach – Mobile & Social Expansion </li></ul>
  9. 9. Email Marketing Benefits <ul><li>Email Drives Web Site Traffic and Registration </li></ul><ul><li>Email Strengthens Brand Awareness and Builds Customer Relationships </li></ul><ul><li>Email Can Be Highly Customized </li></ul><ul><li>Email Saves Time and Money </li></ul><ul><li>Email is Easy to Implement and Requires Limited Resources </li></ul>
  10. 10. Uses for Email Marketing <ul><li>Sending newsletters and building online communities and subscribers </li></ul><ul><li>Sending event notices and invitations </li></ul><ul><li>Sending announcements and support </li></ul><ul><li>Sending specials and offers </li></ul>
  11. 11. Steps to a Successful Campaign <ul><li>Consider your target </li></ul><ul><ul><li>Who are you talking to </li></ul></ul><ul><li>Gather & organize your list of Subscribers </li></ul><ul><ul><li>Current Customers </li></ul></ul><ul><ul><li>Prospects </li></ul></ul><ul><ul><li>Opt-in Subscribers </li></ul></ul><ul><li>Develop good content </li></ul><ul><ul><li>Format a good clear “value based” message </li></ul></ul><ul><ul><li>HTML vs Text </li></ul></ul><ul><ul><li>Subject is key </li></ul></ul>
  12. 12. Steps to a Successful Campaign <ul><li>Getting your message out </li></ul><ul><ul><li>Test your message (socialmobile) </li></ul></ul><ul><li>Schedule Delivery </li></ul><ul><ul><li>Be smart </li></ul></ul><ul><li>Evaluate and revise your campaign </li></ul><ul><ul><li>Measure </li></ul></ul><ul><ul><li>Sent, Opens, Clicks and End Results </li></ul></ul>
  13. 13. Best Practices <ul><li>Spam </li></ul><ul><ul><li>Follow Can Spam Laws </li></ul></ul><ul><ul><li>Use a recognizable domain name </li></ul></ul><ul><ul><li>Avoid using </li></ul></ul><ul><ul><ul><li>CAPITAL letters </li></ul></ul></ul><ul><ul><ul><li>Bombastic wording </li></ul></ul></ul><ul><ul><ul><li>Gratuitous punctuation </li></ul></ul></ul><ul><ul><ul><li>Graphic overload </li></ul></ul></ul>
  14. 14. Best Practices <ul><li>Include </li></ul><ul><ul><li>Clearly stated wording and action verbs </li></ul></ul><ul><ul><li>Clear instructions to take action </li></ul></ul><ul><ul><li>Clearly stated Opt-out </li></ul></ul><ul><ul><li>Forwarding options </li></ul></ul><ul><ul><li>Subscribe options </li></ul></ul><ul><ul><li>Consider global rules </li></ul></ul><ul><ul><li>Links and display options </li></ul></ul><ul><ul><li>Share buttons </li></ul></ul>
  15. 15. Best Practices <ul><li>Viruses </li></ul><ul><ul><li>Software should handle this </li></ul></ul><ul><li>Data and Privacy </li></ul><ul><ul><li>Individual Tracking </li></ul></ul><ul><ul><li>CRM Integration </li></ul></ul><ul><ul><li>Automated Processes </li></ul></ul><ul><ul><li>Build list internally or campaign driven </li></ul></ul><ul><ul><li>Keep accurate records of acquisition </li></ul></ul><ul><ul><li>Have your name clearly identified </li></ul></ul><ul><ul><li>Personalize messages </li></ul></ul>
  16. 16. Best Practices <ul><ul><li>Don’t </li></ul></ul><ul><ul><ul><li>Use Caps or blatant marketing symbols </li></ul></ul></ul><ul><ul><ul><li>Send irrelevant offers </li></ul></ul></ul><ul><ul><ul><li>Overload recipients with messages </li></ul></ul></ul><ul><ul><ul><li>Cram too many messages in single email </li></ul></ul></ul><ul><ul><ul><li>Neglect to test messages </li></ul></ul></ul><ul><ul><ul><li>Rely on email program spell checker! </li></ul></ul></ul><ul><ul><ul><li>Sell or rent your list to others </li></ul></ul></ul><ul><ul><ul><li>Expect every campaign to produce results </li></ul></ul></ul>
  17. 17. Best Practices <ul><ul><li>Legalities </li></ul></ul><ul><ul><ul><li>CAN-SPAM (United States) </li></ul></ul></ul><ul><ul><ul><ul><li>Opt-out </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Must have return email address </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Internet based response mechanism </li></ul></ul></ul></ul><ul><ul><ul><ul><li>It bans false or misleading info </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The ‘From”, “To” and sender must be accurate </li></ul></ul></ul></ul><ul><ul><ul><ul><li>It prohibits deceptive subject lines </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Clear notice of solicitation </li></ul></ul></ul></ul>
  18. 18. Best Practices <ul><ul><li>Legalities </li></ul></ul><ul><ul><ul><li>EC (European Commission) Directive on Privacy and Electronic Communication </li></ul></ul></ul><ul><ul><ul><li>Opt in prior consent </li></ul></ul></ul><ul><ul><ul><li>Existing customer relationship </li></ul></ul></ul><ul><ul><ul><li>Similar product or services </li></ul></ul></ul><ul><ul><ul><li>Prohibited to conceal identity </li></ul></ul></ul><ul><ul><ul><li>Must use valid email addresses </li></ul></ul></ul>
  19. 19. Email Software <ul><ul><li>Constant Contact, IContact & CRM Solutions </li></ul></ul><ul><ul><li>How to choose – some considerations </li></ul></ul><ul><ul><ul><li>Will it scale with your needs? </li></ul></ul></ul><ul><ul><ul><li>Can it integrate with my other software? </li></ul></ul></ul><ul><ul><ul><li>Can I evaluate it? </li></ul></ul></ul><ul><ul><ul><li>Templates and Add-ons </li></ul></ul></ul><ul><ul><ul><li>How quickly can it be up and running? </li></ul></ul></ul><ul><ul><ul><li>How easy is it to use? </li></ul></ul></ul><ul><ul><ul><li>Is it compliant – legally? </li></ul></ul></ul><ul><ul><ul><li>Is it Socially Compatible? </li></ul></ul></ul><ul><ul><ul><li>Auto-responders? </li></ul></ul></ul><ul><ul><ul><li>List & Bounce Management? </li></ul></ul></ul>
  20. 20. Email Software <ul><ul><li>Autoresponders </li></ul></ul>
  21. 21. Integrated Campaigns - Event
  22. 22. Integrated Campaigns - Launch
  23. 24. Scoring - Measure
  24. 25. Campaign Steps <ul><li>Pick your Target Audience </li></ul><ul><li>Organize your Data </li></ul><ul><li>Develop relevant – good Content </li></ul><ul><li>Integrate </li></ul><ul><li>Be Compliant </li></ul><ul><li>Schedule wisely </li></ul><ul><li>Measure </li></ul><ul><li>Evaluate and keep working it! </li></ul>
  25. 26. Coaching Packages <ul><li>Starting at $595* </li></ul><ul><li>You pick the “Coaching Tracks” </li></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul><ul><ul><li>Social Network Sales & Marketing </li></ul></ul><ul><ul><li>Product, Service and Business Launch </li></ul></ul><ul><ul><li>Individual, Small Business and Corporate Plans </li></ul></ul>
  26. 27. Upcoming Classes <ul><li>LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series </li></ul><ul><ul><li>$149 - Starts Sept 9 – 2PM Central Time </li></ul></ul><ul><ul><li>4 – Sessions - 2Reviews – Recorded & Live </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Facebook Business Building Class – 2 week </li></ul><ul><ul><li>$99 – Starts Sept 14 – 11am Central Time </li></ul></ul><ul><ul><li> </li></ul></ul>
  27. 28. Let’s Connect! <ul><li>TWITTER: </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>FAN PAGE: </li></ul><ul><li>LINKEDIN: </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>