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BRPA - Business Resumption Planners Association - Social Media - How to be Compliant and Competitive -2013 - Forward Progress - Dean DeLisle
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BRPA - Business Resumption Planners Association - Social Media - How to be Compliant and Competitive -2013 - Forward Progress - Dean DeLisle

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  • Do a test with – What you like to do when your not working
  • A new dynamic
  • Many employees are not completely familiar with
  • Find out what rules they have for their culture – their companies – these are really “code of conduct” Right?
  • Bob – should we do the second bullet?
  • Comes from Greek “autos nomos” – self – law

BRPA - Business Resumption Planners Association - Social Media - How to be Compliant and Competitive -2013 - Forward Progress - Dean DeLisle BRPA - Business Resumption Planners Association - Social Media - How to be Compliant and Competitive -2013 - Forward Progress - Dean DeLisle Presentation Transcript

  • (877) 59 - COACH (592-6224) Social Media How to be Compliant and Competitive
  • (877) 59 - COACH (592-6224) Social Media How to be Compliant and Competitive Dean DeLisle • • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 75,000 in Social Network Skills Over 30 years in Business Coaching, Consulting, and Training Started Career at Merrill Lynch - 1981 Community Building, Social Networking, Social Media, Internet, eMarketing, Lead Generation, eDu-selling, eLearning, eSelling Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Leads Financial Services, Banking, Insurance, Real Estate, Professional Services, Legal, Accounting, Telecommunications, Technical, Agencies, Auto, Retail, Educational and Channel Sales…..
  • (877) 59 - COACH (592-6224) Accelerated Learning • Less Time – Learn More • Paired Share – Timed • Raise Hand – Bring it back View slide
  • (877) 59 - COACH (592-6224) Social Networks – Where do you Stand? YOU ARE HERE View slide
  • (877) 59 - COACH (592-6224) The Changing Landscape • The Market • The Information • The Client
  • (877) 59 - COACH (592-6224) The Issue with Social Networks  Connections  Postings  Links  Updates  Website Integration Controlled by People
  • (877) 59 - COACH (592-6224) Current Use of Social Network Communication? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
  • (877) 59 - COACH (592-6224) Why Online Social Networks? • Interactive • People Respond Better • Builds Trust • Builds Community • Viral Activity • Sharing
  • (877) 59 - COACH (592-6224) Social Networks We Already Know • • • • • • • • • • • Ourselves Your Company BRPA City/Country Clubs Chambers Industry Clubs Organizations Charities ReligiousHealth Network Groups LinkedIn Groups
  • (877) 59 - COACH (592-6224) Social Networks We Already Know – Why? • • • • • • Trusted colleagues Like-minded people hanging out Similar friends and associations You have more “Things” in common Similar “Beliefs” Recommended “IN”
  • (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? Networking Beyond One-to-One • That would recommend YOU? Dean Sue Pat Mark
  • (877) 59 - COACH (592-6224) Our Networks
  • (877) 59 - COACH (592-6224)
  • (877) 59 - COACH (592-6224) • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2.7 million companies have a company page OVER 1,000 to 1
  • (877) 59 - COACH (592-6224) Our Networks
  • (877) 59 - COACH (592-6224) What We Want *Network Science U.S. Army
  • (877) 59 - COACH (592-6224) Regulatory Compliance Items • Take Caution - For high regulation industries, social media can be dangerous when used irresponsibly and communication may be subject to legal discovery in the event of a lawsuit • Best Practice - Adopt a social media policy among employees and stick with it • • • Cohesive with standing company by-laws Cohesive with People Compliance Items Training - Once a policy is adopted, training and coaching is a must; especially for employees in sales, marketing, and public relations
  • (877) 59 - COACH (592-6224) People Compliance Items • • • • • • • • • • • Behavior - Code of Conduct Communication Expectations – Personal and Business Regulatory Compliance Reference Social Media Guidelines - Rules of Engagement Contractors and Endorsements Moderation Guidelines • Pre-moderation • Community moderation • Balanced online dialogue Best Practices Training and Support Exceptions Changes Enforcement
  • (877) 59 - COACH (592-6224) People Compliance Items • Social Media Guidelines - Rules of Engagement • Be transparent • Be judicious • Write about what you know • Perception is reality • It’s a conversation • Are you adding value? • Your responsibility • Create some excitement • Be a leader • Mistakes • Pause before you move
  • (877) 59 - COACH (592-6224) 5 Steps to Successful Online Community Building
  • (877) 59 - COACH (592-6224) Step 1 – Look Good  Complete Profile  Be Clear  What will you do for others?  Why & How?  What do you want/need?  Worth $4,000,000 Peer Review
  • (877) 59 - COACH (592-6224) Step 1 – Look Good
  • #SocialJack (877) 59 - COACH (592-6224) Authenticity is ….
  • #SocialJack (877) 59 - COACH (592-6224) Authenticity Defined • Genuineness • Undisputed credibility • Real, honest, worthy of belief, sincere • True to one’s values, spirit, personality, and character despite external pressures • Congruence between who you are on the inside and how you are on the outside • Behavioral integrity – doing what you say • Reciprocity, Mutuality
  • (877) 59 - COACH (592-6224) Lets Make Sure – Look Good
  • (877) 59 - COACH (592-6224) Look Good Controlled and Guided PRIVATE PERSONAL Locked Down & Training PUBLIC BUSINESS
  • (877) 59 - COACH (592-6224) Step 2 – Get Found Your Personal Business Keywords
  • (877) 59 - COACH (592-6224) Step 2 – Get Found
  • (877) 59 - COACH (592-6224) Step 3 – Training the Team to “Be” 1. Be Compliant 2. Behave - Responsible 3. Be in Community 4. Be Social 5. Be Efficient - Online only 20 Minutes a Day to your Target
  • (877) 59 - COACH (592-6224) Your Social Results Plan
  • (877) 59 - COACH (592-6224) Step 4 – Connecting • Are you on LinkedIn? • Is it okay if we connect? Remember your target!
  • (877) 59 - COACH (592-6224) Connect - Ask
  • (877) 59 - COACH (592-6224) Step 5 – Engagement Interaction
  • #SocialJack (877) 59 - COACH (592-6224) Engagement Continuum v3 Consciousness; Tied to Yearning, Emotions Disengaged Comatose • Asleep • Spaced out • Psychotic Engaging Mis-Engaging Kind of Sort of Activity not tied to yearning • Autopilot Phatic: social niceties Factual: objective data Evaluative: opinion & judgment Engaged Gut Level: emotions, heartfelt Deep Engagement Peak: * What do you care about? Dr. Bob Wright – Wright Leadership Institute *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman Transformative Engagement
  • (877) 59 - COACH (592-6224) Step 5 – Engagement
  • (877) 59 - COACH (592-6224) Step 5 – Engagement
  • (877) 59 - COACH (592-6224) Step 5 – Engagement - Groups Two Exchanges Maximum then Transfer them Offline!
  • (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups
  • (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups
  • (877) 59 - COACH (592-6224) Watch and Listen
  • (877) 59 - COACH (592-6224) Social Networks - Success • • • • Create a Policy Create Guidelines Look Good Together Training • Not just Technical! • Engage Responsibly • WatchListen • Coach and Support
  • (877) 59 - COACH (592-6224)
  • (877) 59 - COACH (592-6224) Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET