Blogging for New                   Business - How to                   keep it simple withClass Starts                    ...
Blogging for New                 Business - How to                 keep it simple with                  Twitter and more(8...
Blogging for New Business - How to keep it            simple with Twitter and more                            Dean DeLisle...
What is Blogging?A blog (a contraction of theterm "Web log") is a Web site,usually maintained by anindividual with regular...
Why blog?                    A blog can be an incredible                     tool for sharing information                ...
Why blog?(877) 592-6224               www.ForwardProgress.net
Why blog?            Weaving Your Own Web                                            Dean• The Magic Thread…..            ...
Getting Started                 Identify your audience.                        A basic precept of any business is         ...
Getting Started       Decide where your blog should live                                  Next up is determining where    ...
Getting Started  Ways to Increase Comments on Your Blog                      Invite Comments                      Ask Qu...
Getting Started                  Emphasize keywords                           Search engine hits are                      ...
Getting Started                  Emphasize keywords                           Study your website, content                 ...
Getting Started                    Keep it fresh                           Nothing is more discouraging                   ...
Getting Started                 Watch your traffic closely                              Monitor the amount and            ...
Writing ContentUltimately defining what is ‘good content’ is a subjectiveexercise (perhaps in a similar way to defining wh...
Writing Content                 Be Unique and UsefulFor a blog to be successfulyour content needs to beuseful and unique t...
Writing Content         They Are Hungry for KnowledgeWriting for your targetDOES NOT mean writingabout the products andser...
Remember Variety is the Key!(877) 592-6224                                  www.ForwardProgress.net
Writing Content                  Be the Thought LeaderShould establish as athought leaderWhen starting put time intoyour p...
Writing Content                     ResearchingSurvey customers, look a lot at other blogs on a topic(especially the comme...
Writing Content                     Search for Blogs(877) 592-6224                          www.ForwardProgress.net
Writing Content                    Hidden AreasEverywhereOther blogsKeep a listWhen you learn something, flesh it out...
Writing Content    Subscribe to other blog feeds via RSSA great way to see what otherblogs are talking about in yourindust...
Writing Content                 Couple of Simple RulesPut Effort into Your Headings500 words (or shorter!)Lists are OK ...
Results    Measure your responseWordPress has some great statistical data. Check it after each post. Measure which posts...
Let’s Get Social – Get ReadFacebookTwitterGo Direct –ORPing.FMHootsuite (877) 592-6224       www.ForwardProgress.net
Getting Found Through The Web                       Post to Twitter & Facebook With HootSuite you can: Post to multiple  ...
Getting Found Through The Web             Use a Share Button on Each Post A “Share Button”  allows visitors to      share ...
Generating Traffic and Leads(877) 592-6224       www.ForwardProgress.net
Generating Traffic and Leads(877) 592-6224       www.ForwardProgress.net
Generating Traffic and Leads(877) 592-6224       www.ForwardProgress.net
Best Practices Make your opinion known    Include Bullet point lists Link like crazy            Edit your post Write ...
Assignment    1.   Define a target audience    2.   Research competition blogs    3.   Research what customers are looking...
Gifts for Everyone• These Slides (and another cool Social Network Site)• This recording• eBook                            ...
WordPress Blog Juice Pack        If you need a little bit of      help – or as we call juice –       then we have some gre...
WordPress Blog Juice Pack   Have a Word Press Blog     • Need a Power Boost   Need a WordPress Blog     • Jump Start out...
WordPress Blog Juice Pack  1. Forward Progress Team will Interview You  2. Setup Your Basic Blog to 100%  3. Keyword Optim...
WordPress Blog Juice Pack    • Basic Blog Site                                        $ 399    • 4 Custom Blogs Written   ...
WordPress Blog Juice Pack    •   Basic Blog Site                        $ 399    •                        OR        4 Cust...
(877) 592-6224   www.ForwardProgress.net
Questions?          www.ForwardProgress.NET(877) 592-6224                www.ForwardProgress.net
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Blogging for New Business- How to Keep it Simple with Twitter and More

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  • 1. Invite Comments - I notice that when I specifically invite comments that people leave them in higher numbers than when I don’t. To some degree this confuses me as most of my readers know that they can leave comments on any post - but I guess inviting a comment triggers a response to some extent. Also keep in mind that new readers that are unfamiliar with blogging don’t always know about comments or how to use them - invitations to participate in well laid out and easy to use comments systems are good for helping them participate. 2. Ask Questions - Including specific questions in posts definitely helps get higher numbers of comments. I find that when I include questions in my headings that it is a particularly effective way of getting a response from readers as you set a question in their mind from the first moments of your post. 3. Be Open Ended - If you say everything there is to say on a topic you’re less likely to get others adding their opinions because you’ll have covered what they might have added. While you don’t want to purposely leave too many things unsaid there is an art to writing open ended posts that leaves room for your readers to be experts also. 4. Interact with comments left - If you’re not willing to use your own comments section why would your readers? If someone leaves a comment interact with them. This gets harder as your blog grows but it’s particularly important in the early days of your blog as it shows your readers that their comments are valued, it creates a culture of interactivity and gives the impression to other readers that your comments section is an active place that you as the blogger value. As the activity in your comments section grows you may find you need to be slightly less active in it as readers will start to take over on answering questions and creating community - however don’t completely ignore your comment threads. 6. Be humble - I find that readers respond very well to posts that show your own weaknesses, failings and the gaps in your own knowledge rather than those posts where you come across as knowing everything there is to know on a topic. People are attracted to humility and are more likely to respond to it than a post written in a tone of someone who might harshly respond to their comments. 7. Be gracious - Related to humility is grace. There are times where you as the blogger will get something wrong in your posts. It might be spelling or grammar, it could be the crux of your argument or some other aspect of your blogging. When a someone leaves a comment that shows your failing it’s very easy to respond harshly in a defensive manner. We’ve all seen the flaming that can ensue. While it’s not easy - a graceful approach to comments where you admit where you are wrong and others is right can bring out the lurkers and make them feel a little safer in leaving comments. 9. ‘Reward’ Comments - There are many ways of acknowledging and ‘rewarding’ good comments that range from simply including a ‘good comment’ remark through to highlighting them in other posts that you write. Drawing attention to your readers who use comments well affirms them but also draws attention of other readers to good use of your comments section. 10. Make it Easy to Comment - I leave a lot of comments on a lot of blogs each week - but there is one situation where I rarely leave a comment - even if the post deserves it - blogs that require me to login before making a comment. Maybe I’m lazy (actually there’s no maybe about it) or maybe there’s something inside me that worries about giving out my personal details - but when I see a comments section that requires registration I almost always (95% or more of the time) leave the blog without leaving the comment that I want to make. While I totally understand the temptation to require registration for comments (combating spam in most cases) something inside me resists participating in such comments sections. Registration is a hurdle you put in front of your readers that some will be willing to leap but that others will balk at (the same is often said about other comments section requirements that go beyond the basics). Keep your comments section as simple and as easy to use as possible.
  • One cardinal snafu that can bring down even the best intentioned of blogs is stale content. Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. That doesn't necessarily mean regular entries as lengthy as a Michener novel — indeed, many engaging blogs are built of short, concise messages. But make a commitment to update your blog on as regular basis as your schedule reasonably permits. “You need to develop what I describe as a ruthless persistence toward posting, particularly if you disseminate the blog's address, and customers or suppliers come to depend on the information," says Rich Hanley, director of graduate programs in the School of Communications at Quinnipiac University in Hamden, Conn. "People view blogs as daily information vehicles, not once in a while musings on a stray issue. Think of blogs as a conversation, and that will help with the daily focus."
  • Don't make the mistake of feeling locked into your blog's initial topic. Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be gun-shy about varying your themes or subjects to boost interest. But don't stray too far from your business or expertise. Also, advises Falkow, "Investigate how effective the [publishing] platform you choose to blog in is. I have tried several that did nothing for my search visibility."
  • This might mean tackling a slightly different topic (perhaps a sub-niche) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful blog.
  • Blogging for New Business- How to Keep it Simple with Twitter and More

    1. 1. Blogging for New Business - How to keep it simple withClass Starts Twitter and more in LessThan 15 MIN (877) 592-6224 www.ForwardProgress.net
    2. 2. Blogging for New Business - How to keep it simple with Twitter and more(877) 592-6224 www.ForwardProgress.net
    3. 3. Blogging for New Business - How to keep it simple with Twitter and more Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
    4. 4. What is Blogging?A blog (a contraction of theterm "Web log") is a Web site,usually maintained by anindividual with regular entriesof commentary, descriptions ofevents, or other material suchas graphics or video. (877) 592-6224 www.ForwardProgress.net
    5. 5. Why blog? A blog can be an incredible tool for sharing information and expertise. A blog can be used to directly promote products, services and events. A blog can assist in promoting company vision and developments. A blog can foster customer loyalty, build relationships with clients and customers.(877) 592-6224 www.ForwardProgress.net
    6. 6. Why blog?(877) 592-6224 www.ForwardProgress.net
    7. 7. Why blog? Weaving Your Own Web Dean• The Magic Thread….. Kim Bev Activity! Dan Bob Joe Pat Karen Beth Dave Sam (877) 592-6224 www.ForwardProgress.net
    8. 8. Getting Started Identify your audience. A basic precept of any business is just as essential with your blog. Its critical to pinpoint your audience and, in the process, decide what youre going to say that will make them read what you write.(877) 592-6224 www.ForwardProgress.net
    9. 9. Getting Started Decide where your blog should live Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over).www.WordPress.com is agreat site to set-up your blog.(877) 592-6224 www.ForwardProgress.net
    10. 10. Getting Started Ways to Increase Comments on Your Blog  Invite Comments  Ask Questions  Be Open Ended  Interact with comments left  Be humble  Be gracious  ‘Reward’ Comments  Make it Easy to Comment  Invite “Expert” Guests(877) 592-6224 www.ForwardProgress.net
    11. 11. Getting Started Emphasize keywords Search engine hits are another element of generating traffic. One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy.(877) 592-6224 www.ForwardProgress.net
    12. 12. Getting Started Emphasize keywords Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. This how people would search for your target!(877) 592-6224 www.ForwardProgress.net
    13. 13. Getting Started Keep it fresh Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. Have a system – empower the team!(877) 592-6224 www.ForwardProgress.net
    14. 14. Getting Started Watch your traffic closely Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, dont be afraid to vary your themes or subjects to boost interest. But dont stray too far from your business or expertise.(877) 592-6224 www.ForwardProgress.net
    15. 15. Writing ContentUltimately defining what is ‘good content’ is a subjectiveexercise (perhaps in a similar way to defining what is a‘good book’ or a ‘good movie’) and so a post is likely tocause a little debate as each person will define it differentlydepending upon their personality, their needs, the topicthat they are talking about and perhaps even their ethics.Not only will bloggers themselves each have a differentview on what is ‘good’ content - but readers tend to also. (877) 592-6224 www.ForwardProgress.net
    16. 16. Writing Content Be Unique and UsefulFor a blog to be successfulyour content needs to beuseful and unique to yourreaders.Start with the customer orprospect - find out what theywant and give it to them.Perhaps the best advice on developing useful content is to researchyour readership (or potential readership).(877) 592-6224 www.ForwardProgress.net
    17. 17. Writing Content They Are Hungry for KnowledgeWriting for your targetDOES NOT mean writingabout the products andservices you sell themWrite about the things theywant to learn about(877) 592-6224 www.ForwardProgress.net
    18. 18. Remember Variety is the Key!(877) 592-6224 www.ForwardProgress.net
    19. 19. Writing Content Be the Thought LeaderShould establish as athought leaderWhen starting put time intoyour plan and postsThis will reflect yourreputation(877) 592-6224 www.ForwardProgress.net
    20. 20. Writing Content ResearchingSurvey customers, look a lot at other blogs on a topic(especially the comments section to see what types ofquestions people are asking) and particularly look hard inforums and discussion groups on topics where there isusually a lot of question asking going on.As you do this you’ll begin to put your finger on whatpeople are wanting and what you might be able to provideto meet these needs.(877) 592-6224 www.ForwardProgress.net
    21. 21. Writing Content Search for Blogs(877) 592-6224 www.ForwardProgress.net
    22. 22. Writing Content Hidden AreasEverywhereOther blogsKeep a listWhen you learn something, flesh it outCheck your email outboxAsk your readers/friendsGreat speech’sHot relevant news(877) 592-6224 www.ForwardProgress.net
    23. 23. Writing Content Subscribe to other blog feeds via RSSA great way to see what otherblogs are talking about in yourindustry is to subscribe to themusing and RSS reader. There aremany RSS reader tools availablefrom Google Reader to FeedDemon.RSS Readers will update youwhen there is new content on ablog.592-6224(877) www.ForwardProgress.net
    24. 24. Writing Content Couple of Simple RulesPut Effort into Your Headings500 words (or shorter!)Lists are OK (just not too many)1 idea per postDon’t over engineer(877) 592-6224 www.ForwardProgress.net
    25. 25. Results Measure your responseWordPress has some great statistical data. Check it after each post. Measure which posts receive the highest reader count. Check which keywords where used to find you blog.(877) 592-6224 www.ForwardProgress.net
    26. 26. Let’s Get Social – Get ReadFacebookTwitterGo Direct –ORPing.FMHootsuite (877) 592-6224 www.ForwardProgress.net
    27. 27. Getting Found Through The Web Post to Twitter & Facebook With HootSuite you can: Post to multiple Twitter Accounts Set feed url Prepend all of your tweets Set frequency of postingshttp://hootsuite.com (877) 592-6224 www.ForwardProgress.net
    28. 28. Getting Found Through The Web Use a Share Button on Each Post A “Share Button” allows visitors to share your information onmultiple networks and through email (877) 592-6224 www.ForwardProgress.net
    29. 29. Generating Traffic and Leads(877) 592-6224 www.ForwardProgress.net
    30. 30. Generating Traffic and Leads(877) 592-6224 www.ForwardProgress.net
    31. 31. Generating Traffic and Leads(877) 592-6224 www.ForwardProgress.net
    32. 32. Best Practices Make your opinion known  Include Bullet point lists Link like crazy  Edit your post Write less  Make your posts easy to 250 Words is enough scan Make Headlines snappy  Be consistent with your Write with passion style  Create a system Litter the post withkeywords  Link to Your Social Sites (877) 592-6224 www.ForwardProgress.net
    33. 33. Assignment 1. Define a target audience 2. Research competition blogs 3. Research what customers are looking for 4. Define your Blog Team 5. Categories 6. Agree on Keywords 7. Get Social 8. Measure your results!(877) 592-6224 www.ForwardProgress.net
    34. 34. Gifts for Everyone• These Slides (and another cool Social Network Site)• This recording• eBook www.ForwardProgress.net(877) 592-6224 www.ForwardProgress.net
    35. 35. WordPress Blog Juice Pack If you need a little bit of help – or as we call juice – then we have some great news!(877) 592-6224 www.ForwardProgress.net
    36. 36. WordPress Blog Juice Pack  Have a Word Press Blog • Need a Power Boost  Need a WordPress Blog • Jump Start out of the gate(877) 592-6224 www.ForwardProgress.net
    37. 37. WordPress Blog Juice Pack 1. Forward Progress Team will Interview You 2. Setup Your Basic Blog to 100% 3. Keyword Optimized for Search Engine’s 4. Over 35 Custom Settings Completed 5. 4 Custom Written Blog Posts 6. Access to Next Steps LIVE Class - with Recording – How to Write the Perfect Blog 7. Setup 40 Additional Social Media Profiles and activate “Social Jack” for 30 days(877) 592-6224 *LIMIT ONE PER COMPANY www.ForwardProgress.net
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    39. 39. WordPress Blog Juice Pack • Basic Blog Site $ 399 • OR 4 Custom Blogs Written $ 99 • Everyone Next Steps Classthat reserves $ 99 • SocialJack $ 495 TODAY Gets TOTAL VALUE $ 1,092 DISCOUNT $300 off any of our Blog, - 597 Website, Search Engine Marketing or Social Media TODAY’s PRICE ONLY = $ Packages 495* *One per company – next 5 people(877) 592-6224 www.ForwardProgress.net
    40. 40. (877) 592-6224 www.ForwardProgress.net
    41. 41. Questions? www.ForwardProgress.NET(877) 592-6224 www.ForwardProgress.net

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