Blogging for Leads - Using WordPress with Facebook and LinkedIn

Blogging for Leads - Using WordPress with Facebook and LinkedIn Class Starts in less than 30 Min

Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 25,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 25 Million Leads, Helped Thousands of People using Internet Based Lead Generation
Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
Dean DeLisle

Facebook Pages
Social Media Specialist with Forward Progress
20+ years in Business Coaching and Consulting
Campaign Development in Social Media
Internet, eMarketing, Event Management
Lead Generation, Web Seminars, eSelling
Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
Kathy Sipple – Social Media Specialist

What is Blogging? A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Why blog?
A blog can be an incredible tool for sharing information and expertise.
A blog can be used to directly promote products, services and events.
A blog can assist in promoting company vision and developments.
A blog can foster customer loyalty, build relationships with clients and customers.

Why blog?
A blog can garner feedback and suggestions from clients
A blog can give customers information on how to use products, services and how to buy.
A blog can develop client community around a product.

Weaving Your Own Web
The Magic Thread…..
Activity!
Why blog? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan

Getting Started A basic precept of any business is just as essential with your blog. It's critical to pinpoint your audience and, in the process, decide what you're going to say that will make them read what you write. Identify your audience.

Getting Started Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over). Decide where your blog should live www.WordPress.com is a great site to set-up your blog.

Getting Started
Invite Comments
Ask Questions
Be Open Ended
Interact with comments left
Be humble
Be gracious
‘ Reward’ Comments
Make it Easy to Comment
Invite “Expert” Guests
Ways to Increase Comments on Your Blog

Getting Started Search engine hits are another element of generating traffic. One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy. Emphasize keywords

Getting Started Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. This how people would search for your target! Emphasize keywords

Getting Started Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. Have a system – empower the team! Keep it fresh

Getting Started Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be afraid to vary your themes or subjects to boost interest. But don't stray too far from your business or expertise. Watch your traffic closely

Writing Content Ultimately defining what is ‘good content’ is a subjective exercise (perhaps in a similar way to defining what is a ‘good book’ or a ‘good movie’) and so a post is likely to cause a little debate as each person will define it differently depending upon their personality, their needs, the topic that they are talking about and perhaps even their ethics. Not only will bloggers themselves each have a different view on what is ‘good’ content - but readers tend to also.

Writing Content For a blog to be successful your content needs to be useful and unique to your readers. Start with the customer or prospect - find out what they want and give it to them. Be Unique and Useful Perhaps the best advice on developing useful content is to research your readership (or potential readership).

Writing Content They Are Hungry for Knowledge Writing for your target DOES NOT mean writing about the products and services you sell them Write about the things they want to learn about

Remember Variety is the Key!

Writing Content Be the Thought Leader Should establish as a thought leader When starting put time into your plan and posts This will reflect your reputation

Writing Content Survey customers, look a lot at other blogs on a topic (especially the comments section to see what types of questions people are asking) and particularly look hard in forums and discussion groups on topics where there is usually a lot of question asking going on. As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs. Researching

Search for Blogs Writing Content

Writing Content
Everywhere
Other blogs
Keep a list
When you learn something,
flesh it out
Check your email outbox
Ask your readers/friends
Great speech’s
Hot relevant news
Hidden Areas

Writing Content A great way to see what other blogs are talking about in your industry is to subscribe to them using and RSS reader. There are many RSS reader tools available from Google Reader to Feed Demon. RSS Readers will update you when there is new content on a blog. Subscribe to other blog feeds via RSS

Writing Content Do some analysis on what sort of content other bloggers in your industry are producing. In most niches you’ll find that sites are all presenting very similar information in pretty much the same voice, tone and style. You can either replicate what they are doing and try to do it better OR you can distinguish yourself in someway from what others are doing. Distinguish yourself

Writing Content
Put Effort into Your Headings
500 words (or shorter!)
Lists are OK (just not too many)
1 idea per post
Don’t over engineer
Couple of Simple Rules

Blogging with WordPress Categories and Tags Categories and tags are ultimately the same thing. They are used to organize your posts. Tags can be used for identifying keywords in your posts, while categories are specific to topics on posts.

Measure your response
WordPress has some great statistical data.
Check it after each post.
Measure which posts receive the highest reader count.
Check which keywords where used to find you blog.

Facebook LinkedIn Twitter Go Direct – OR Ping.FM Hootsuite Let’s Get Social – Get Read

Let’s Get Social – Facebook

Let’s Get Social – LinkedIn

Let’s Get Social – Twitter

Getting Found Through The Web
Post to multiple Twitter Accounts
Set feed url
Prepend all of your tweets
Set frequency of postings
Post to Twitter & Facebook http://hootsuite.com With HootSuite you can:

Getting Found Through The Web
Post to multiple Social Accounts
Shorten URL’s
Not as Fancy
Post to Twitter & Facebook & LinkedIn &…… http://hootsuite.com With Ping.FM you can:

Getting Found Through The Web A “Share Button” allows visitors to share your information on multiple networks and through email Use a Share Button on Each Post http://www.addtoany.com/buttons/for/wordpress_com

Best Practices
Make your opinion known
Link like crazy
Write less
250 Words is enough
Make Headlines snappy
Write with passion
Litter the post with keywords
Include Bullet point lists
Edit your post
Make your posts easy to scan
Be consistent with your style
Create a system
Link to Your Social Sites

Define a target audience
Research competition blogs
Research what customers are looking for
Define your Blog Team
Categories
Agree on Keywords
Discuss Schedule
Get Social
Assignment

Exclusive New Training Series: LinkedIn Accelerated Sales Program 4 Week Online Training Series ******PLUS 2 Advanced Classes - LIVE If you NEED MORE SALES – This is a MUST! New Appointments Guaranteed! If You Are Looking to Increase: • Company and Team Visibility • Inbound Leads • Quality Appointments • Targeted Referrals • Client Retention • Profitable Sales Then this program is for you!

This Package Includes:
4 Classes of Basic LinkedIn Sales – Step by Step
Session One – Build and Optimize
Session Two – Power Building Your Network
Session Three – How to Get New Business
Session Four – Advanced Appointment Setting
Unlimited Access to Recordings
Slides for Team Review
Course Planning Worksheets
2 LinkedIn Personal Profile Reviews
New Appointments Set within 30 days!
PLUS************************************
INSTANT ACCESS

You and Your Team will Learn How to:
• Improve prospecting
• Make cold calls “warmer”
• Research your potential customers
• Find ideal industry and geo-targeted prospects
• Use your network effectively
• Increase Referrals!
This Package Includes:

Session Dates – Unlimited Recording ACCESS
Session One – Build and Optimize
Session Two – Power Building Your Network
Session Three – How to Get New Business
Session Four – Advanced Appointment Setting
PLUS
Bonus LIVE Session Five – Advanced Sales I
Bonus LIVE Session Six – Advanced Sales II
This Package Includes: On Demand 24x7!

LIVE Session Dates – Unlimited Recording ACCESS
Session One – Build Your Sales Plan
LIVE May, 5 2011 - 2PM Central
20 Min a Day – Detail Plan
Scoring for Success – Tracking System
Session Two – Advanced Sales Conversion
LIVE May, 12 2011 - 2PM Central)
Convert from your Network
Convert from Groups
Never before shown techniques
JUST ADDED: Two Live Advanced Sessions On Demand 24x7!

Exclusive New LinkedIn Sales Series: LinkedIn Accelerated Sales Program 4 Week Online Basic Sales Series PLUS – Two Advanced Sales Classes If you NEED MORE SALES – This is a MUST! New Appointments Guaranteed! If You Are Looking to Increase: • Company and Team Visibility • Inbound Leads • Quality Appointments • Targeted Referrals • Client Retention • Profitable Sales Then this program is for you! Full $295 Now Only $149

www.LinkedinSalesPlus.eventbrite.com

Let’s Connect!
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.LinkedIn.com/deandelisle
[email_address]

Blogging for Leads - Using WordPress with Facebook and LinkedIn

by Forward Progress on Jun 14, 2011

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Blogging for Leads - Using WordPress with Facebook and LinkedIn — Presentation Transcript

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