Blogging For Business Wordpress 1
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Blogging For Business Wordpress 1

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This is the first class on Blogging for Business using WordPress - Setup and Connecting

This is the first class on Blogging for Business using WordPress - Setup and Connecting

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  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful Blog.
  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful Blog.
  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful Blog.
  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful Blog.
  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful Blog.
  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful Blog.

Blogging For Business Wordpress 1 Blogging For Business Wordpress 1 Presentation Transcript

  • Blogging for Business Setup and Connecting Featuring WordPress
  • Blogging for Leads
    • Founder and CEO of Forward Progress
    • Over 25 years in business Coaching and Consulting
    • Campaign Development in Social Media
    • Call Center, Internet, eMarketing, Event Management,
    • Intense Lead Generation, Web Seminars, eSelling
    • Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation
    • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
    Dean DeLisle – Social Media Specialist
  • Why Blog?
    • A Blog can be an incredible tool for sharing information and expertise.
    • A Blog can be used to directly promote products, services and events.
    • A Blog can assist in promoting company vision and developments.
    • A Blog can foster customer loyalty, build relationships with clients and customers.
  • Why Blog?
    • A Blog can garner feedback and suggestions from clients
    • A Blog can give customers information on how to use products, services and how to buy.
    • A Blog can develop client community around a product.
  • Weaving Your Own Web
    • The Magic Thread…..
      • Activity!
    Why Blog? Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan
  • Writing Content Survey customers, look a lot at other blogs on a topic (especially the comments section to see what types of questions people are asking) and particularly look hard in forums and discussion groups on topics where there is usually a lot of question asking going on. As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs. Researching
  • Search for Blogs Writing Content
  • Search for Blogs Writing Content
  • Search for Blogs Writing Content
  • Search for Blogs Writing Content
  • Search for Blogs Writing Content
  • Writing Content
    • Everywhere
    • Other blogs
    • Keep a list
    • When you learn something,
    • flesh it out
    • Check your email outbox
    • Ask your readers/friends
    • Great speech’s
    • Hot relevant news
    Hidden Areas
  • Writing Content Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. This how people would search for your target! Emphasize keywords
  • Writing Content
    • What would your ideal customer use to find you?
    • Make a list of 5-7 key words or phrases that they would use.
    • If you have a campaign – work these into the campaign.
    • Match your website and social network sites for the same keywords and phrases used!
    Emphasize keywords It’s about getting found!
  • Writing Content
    • Put Effort into Your Headings
    • 250 words (or shorter!)
    • Use your keywords
    • Lists are OK (just not too many)
    • 1 idea per post
    • Don’t over engineer
    Couple of Simple Rules
  • Best Practices
    • Make your opinion known
    • Link like crazy
    • Write less
    • 250 Words is enough
    • Make Headlines snappy
    • Write with passion
    • Litter the post with keywords
    • Include Bullet point lists
    • Edit your post
    • Make your posts easy to scan
    • Be consistent with your style
    • Create a system
  • Blogging with WordPress? Creating a WordPress Blog Important! The Username will appear as your Blog title. For example: http://WrightLeadership.WordPress.com
  • Blogging with WordPress? The Dashboard The Dashboard allows for quick access to stats, comments and other Blog management/research tools.
  • Blogging with WordPress? The Dashboard The Posts section is for managing, editing and adding various forms of media to your Blog.
  • Blogging with WordPress? The Dashboard The Appearance section controls the look and feel of your Blog as well as setting up administrative control and settings.
  • Blogging with WordPress? The Dashboard Right Now gives you up-to-date statistics on Posts, Comments, Categories and Tags within your Blog posts.
  • Blogging with WordPress? The Dashboard QuickPress allows you to write very quick posts to your Blog. This is used for fast news items, short Blog posts, and when you just need to getting something out fast.
  • Blogging with WordPress? The Dashboard Stats will show you activity on your Blog, as well as which posts were your top posts, what are some of the top search terms that were used to find your Blog, as well as the most active posts.
  • Blogging with WordPress? The Dashboard If another Blog links to your Blog or Blog posts, the Incoming Links section will display the referring sites.
  • Blogging with WordPress? The Dashboard Your stuff provides a log of current activity on your Blog. This includes new posts, page updates, added pages, comment moderation and more.
  • Blogging with WordPress? Setting your Appearance (Themes) WordPress has 76 themes to choose from. Themes are the look of your Blog. You can change themes at anytime, but it is good to establish an identity and stick with it. Some themes are more customizable than others.
  • Blogging with WordPress? Setting your Appearance (Widgets) Widgets are little interactive tools that you can add to your Blog to increase functionality. For example, you can add a Flickr widget for links to your albums, an RSS widget so that visitors can subscribe to your posts, and more.
  • Blogging with WordPress? Setting your Appearance (Custom Header) Some themes (not all) will allow you to create and upload a customer Header Image for your Blog. This can aid in establishing your brand on the Blog page.
  • Blogging with WordPress? User Access The users panel is for setting up people on your team that will be contributing to your Blog at various levels.
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  • Blogging with WordPress? General Settings In the General Settings section, you can set-up your Blog Title, language, Time Zone and Date format.
  • Blogging with WordPress? Reading Settings Reading Settings are used to control the visitor's first look into the Blog. What they see on the home page, how many past Blog posts can they see, etc.
  • Blogging with WordPress? Discussion Settings The Discussion preference are important for your Blog. They assist in comments and comment moderation. We have highlighted the best practice settings in this area.
  • Blogging with WordPress? Media Library The Media Library is used to upload images and resources that you will link to in a Blog post.
  • Blogging with WordPress? Links Links can be used to send visitors to other blogs (Blogrolling), or back to your website. Linking back to your website, or other Social Media Networks increases your SEO ratings.
    • Where can you Post in Social Network Sites
    • Twitter Posts – HootSuite
    • Facebook Status Updates
    • Facebook Group Discussions
    • Facebook Event Postings
    • LinkedIN Status Updates
    • LinkedIN Group Article PostDiscussions
    • LinkedIN Answers Section
  • Blogging with WordPress? Pages The Pages Section allows you to set-up additional information pages on your Blog. Best practices are to at least create an About page that gives information about your company, your Blog and a general feel for what you are writing about. – Use Add New
  • Blogging with WordPress? About Page
    • There are four main questions that readers want answered on your  About page:
      • who you are…
      • your expertise and how it addresses…
      • their problem or goal, and how they can…
      • contact you
  • Blogging with WordPress? Categories and Tags Categories and tags are ultimately the same thing. They are used to organize your posts. Tags can be used for identifying keywords in your posts, while categories are specific to topics on posts.
  • Creating A Post (review) First step is to create a title for your post. Make sure that it is interesting and is rich with keywords. Blogging with WordPress? Clients Taking the Wind Out of Your Sales ?
  • Now you can enter your body text. When you are finished always make sure that you proof your work before posting. Creating A Post (review) Blogging with WordPress? Work your keywords in here also – must sound natural! Don’t overplay…
  • WordPress blogs come with robust tools for formatting and editing posts. Creating A Post (review) Blogging with WordPress?
  • WordPress also supplies tools for adding pictures to your Blog as well as videos, music, polls, etc. Creating A Post (review) Blogging with WordPress?
  • Creating A Post Using Word Press Additional tools allow you to schedule posts, or preview them. You can also set categories or tags for each post.
    • Create a WordPress Blog
    • Select an appropriate theme for your Blog
    • Customize the theme with your specific brand
    • Set-up team members with access and assign there duties/levels of access.
    • Tweak all of your Blog settings to match best practices given in this session
    • Create your “About” page, and any additional pages that will add credence to your Blog.
    • Add any widgets, images, categories or tags that will be used in future Blog posts.
    • Start writing and posting!
    Assignment
  • NEXT CLASS
    • This Friday, October 16 th at 1PM Central Time
    • You will get an email later today
      • Access to today's recording
      • Link to slides
    • You will get a confirmation email with Fridays class
    • Send us your Blog Link!
      • [email_address]
      • [email_address]