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Blogging for Business with Social Networks
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Blogging for Business with Social Networks



We’d like to help you accelerate your coaching business by leveraging the power of Blogs and even Micro-Blogs like Twitter - at no cost to you. ...

We’d like to help you accelerate your coaching business by leveraging the power of Blogs and even Micro-Blogs like Twitter - at no cost to you.

While blogging has been around for a while, we’d like to show you new techniques for lead generation using your blogs with the power of Twitter.

In this Complimentary Webinar: Dean DeLisle, Founder and CEO of Forward Progress, will give you the most effective ways to use Blogs to build community and generate new business. These are the same techniques used with clients to launch new products and services.

Learn how you can:
- Get more eyes on your articles and content
- Start a blog and use it wisely to generate leads
- How to build community and subscribers
- Leverage Twitter to give your blog a super-boost and generate more clicks
- Promote your business, website or event on Twitter
- Convert Twitter and blog followers to sales

Join an exclusive group of business coaches from all over the world for this complimentary webinar.

“Dean and his team at Forward Progress are the best in this field of social media marketing and sales. He has helped us tremendously over the past year at the Institute for Social + Emotional Intelligence in getting the word out about our programs. His advice is always right on target, he's on time and on budget, and he's very personable.They have our highest recommendation. - Dr. Laura Belsten, Founder & CEO, Institute for Social + Emotional Intelligence"

We look forward to seeing you online in class!



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  • 1. Invite Comments - I notice that when I specifically invite comments that people leave them in higher numbers than when I don’t. To some degree this confuses me as most of my readers know that they can leave comments on any post - but I guess inviting a comment triggers a response to some extent. Also keep in mind that new readers that are unfamiliar with blogging don’t always know about comments or how to use them - invitations to participate in well laid out and easy to use comments systems are good for helping them participate. 2. Ask Questions - Including specific questions in posts definitely helps get higher numbers of comments. I find that when I include questions in my headings that it is a particularly effective way of getting a response from readers as you set a question in their mind from the first moments of your post. 3. Be Open Ended - If you say everything there is to say on a topic you’re less likely to get others adding their opinions because you’ll have covered what they might have added. While you don’t want to purposely leave too many things unsaid there is an art to writing open ended posts that leaves room for your readers to be experts also. 4. Interact with comments left - If you’re not willing to use your own comments section why would your readers? If someone leaves a comment interact with them. This gets harder as your blog grows but it’s particularly important in the early days of your blog as it shows your readers that their comments are valued, it creates a culture of interactivity and gives the impression to other readers that your comments section is an active place that you as the blogger value. As the activity in your comments section grows you may find you need to be slightly less active in it as readers will start to take over on answering questions and creating community - however don’t completely ignore your comment threads. 6. Be humble - I find that readers respond very well to posts that show your own weaknesses, failings and the gaps in your own knowledge rather than those posts where you come across as knowing everything there is to know on a topic. People are attracted to humility and are more likely to respond to it than a post written in a tone of someone who might harshly respond to their comments. 7. Be gracious - Related to humility is grace. There are times where you as the blogger will get something wrong in your posts. It might be spelling or grammar, it could be the crux of your argument or some other aspect of your blogging. When a someone leaves a comment that shows your failing it’s very easy to respond harshly in a defensive manner. We’ve all seen the flaming that can ensue. While it’s not easy - a graceful approach to comments where you admit where you are wrong and others is right can bring out the lurkers and make them feel a little safer in leaving comments. 9. ‘Reward’ Comments - There are many ways of acknowledging and ‘rewarding’ good comments that range from simply including a ‘good comment’ remark through to highlighting them in other posts that you write. Drawing attention to your readers who use comments well affirms them but also draws attention of other readers to good use of your comments section. 10. Make it Easy to Comment - I leave a lot of comments on a lot of blogs each week - but there is one situation where I rarely leave a comment - even if the post deserves it - blogs that require me to login before making a comment. Maybe I’m lazy (actually there’s no maybe about it) or maybe there’s something inside me that worries about giving out my personal details - but when I see a comments section that requires registration I almost always (95% or more of the time) leave the blog without leaving the comment that I want to make. While I totally understand the temptation to require registration for comments (combating spam in most cases) something inside me resists participating in such comments sections. Registration is a hurdle you put in front of your readers that some will be willing to leap but that others will balk at (the same is often said about other comments section requirements that go beyond the basics). Keep your comments section as simple and as easy to use as possible.
  • One cardinal snafu that can bring down even the best intentioned of blogs is stale content. Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. That doesn't necessarily mean regular entries as lengthy as a Michener novel — indeed, many engaging blogs are built of short, concise messages. But make a commitment to update your blog on as regular basis as your schedule reasonably permits. “You need to develop what I describe as a ruthless persistence toward posting, particularly if you disseminate the blog's address, and customers or suppliers come to depend on the information," says Rich Hanley, director of graduate programs in the School of Communications at Quinnipiac University in Hamden, Conn. "People view blogs as daily information vehicles, not once in a while musings on a stray issue. Think of blogs as a conversation, and that will help with the daily focus."
  • Don't make the mistake of feeling locked into your blog's initial topic. Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be gun-shy about varying your themes or subjects to boost interest. But don't stray too far from your business or expertise. Also, advises Falkow, "Investigate how effective the [publishing] platform you choose to blog in is. I have tried several that did nothing for my search visibility."
  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful blog.
  • This might mean tackling a slightly different topic ( perhaps a sub-niche ) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful blog.

Blogging for Business with Social Networks Blogging for Business with Social Networks Presentation Transcript

  • Blogging for Business Coaches - Keeping it SimpleClass Starts and Effective in LessThan 15 MIN (877) 592-6224 www.ForwardProgress.net
  • Blogging for Business Coaches - Keeping it Simple and Effective(877) 592-6224 www.ForwardProgress.net
  • Using LinkedIn for New Business Development Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net View slide
  • Enhance your credentials and align yourself with some of the industry’s most sought after business coaches.Our members enjoy seven broad WABC benefits: Advocacy We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards. Business Development Grow your business, hone your expertise and boost your effectiveness with our many business development resources. Credibility Advertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association. Networking Access a powerful network of the industry’s leading coaches. By tapping into a community of like- minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals. Personalized Service Receive free one-on-one service from WABC representatives, including member support response within one business day. Recognition We believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry. Strategic Alliances Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise. (877) 592-6224 www.ForwardProgress.netTheres never been a better time. Apply for membership: www.wabccoaches.com View slide
  • What is Blogging?A blog (a contraction of theterm "Web log") is a Web site,usually maintained by anindividual with regular entriesof commentary, descriptions ofevents, or other material suchas graphics or video. (877) 592-6224 www.ForwardProgress.net
  • Why blog?  A blog can be an incredible tool for sharing information and expertise.  A blog can be used to directly promote products, services and events.  A blog can assist in promoting company vision and developments.  A blog can foster customer loyalty, build relationships with clients and customers.(877) 592-6224 www.ForwardProgress.net
  • Why blog? A blog can garner feedback and suggestions from clients A blog can give customers information on how to use products, services and how to buy. A blog can develop client community around a product. (877) 592-6224 www.ForwardProgress.net
  • Why blog? Weaving Your Own Web Dean• The Magic Thread….. Kim Bev Activity! Dan Bob Joe Pat Karen Beth Dave Sam (877) 592-6224 www.ForwardProgress.net
  • Getting Started Identify your audience. A basic precept of any business is just as essential with your blog. Its critical to pinpoint your audience and, in the process, decide what youre going to say that will make them read what you write.(877) 592-6224 www.ForwardProgress.net
  • Getting Started Decide where your blog should live Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over).www.WordPress.com is agreat site to set-up your blog.(877) 592-6224 www.ForwardProgress.net
  • Getting Started Ways to Increase Comments on Your Blog  Invite Comments  Ask Questions  Be Open Ended  Interact with comments left  Be humble  Be gracious  ‘Reward’ Comments  Make it Easy to Comment  Invite “Expert” Guests(877) 592-6224 www.ForwardProgress.net
  • Getting Started Emphasize keywords Search engine hits are another element of generating traffic. One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy.(877) 592-6224 www.ForwardProgress.net
  • Getting Started Emphasize keywords Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. This how people would search for your target!(877) 592-6224 www.ForwardProgress.net
  • Getting Started Keep it fresh Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. Have a system – empower the team!(877) 592-6224 www.ForwardProgress.net
  • Getting Started Watch your traffic closely Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, dont be afraid to vary your themes or subjects to boost interest. But dont stray too far from your business or expertise.(877) 592-6224 www.ForwardProgress.net
  • Writing ContentUltimately defining what is ‘good content’ is a subjectiveexercise (perhaps in a similar way to defining what is a‘good book’ or a ‘good movie’) and so a post is likely tocause a little debate as each person will define it differentlydepending upon their personality, their needs, the topicthat they are talking about and perhaps even their ethics.Not only will bloggers themselves each have a differentview on what is ‘good’ content - but readers tend to also. (877) 592-6224 www.ForwardProgress.net
  • Writing Content Be Unique and UsefulFor a blog to be successfulyour content needs to beuseful and unique to yourreaders.Start with the customer orprospect - find out what theywant and give it to them.Perhaps the best advice on developing useful content is to researchyour readership (or potential readership).(877) 592-6224 www.ForwardProgress.net
  • Writing Content They Are Hungry for KnowledgeWriting for your targetDOES NOT mean writingabout the products andservices you sell themWrite about the things theywant to learn about(877) 592-6224 www.ForwardProgress.net
  • Remember Variety is the Key!(877) 592-6224 www.ForwardProgress.net
  • Writing Content Be the Thought LeaderShould establish as athought leaderWhen starting put time intoyour plan and postsThis will reflect yourreputation(877) 592-6224 www.ForwardProgress.net
  • Writing Content ResearchingSurvey customers, look a lot at other blogs on a topic(especially the comments section to see what types ofquestions people are asking) and particularly look hard inforums and discussion groups on topics where there isusually a lot of question asking going on.As you do this you’ll begin to put your finger on whatpeople are wanting and what you might be able to provideto meet these needs.(877) 592-6224 www.ForwardProgress.net
  • Writing Content Search for Blogs(877) 592-6224 www.ForwardProgress.net
  • Writing Content Hidden AreasEverywhereOther blogsKeep a listWhen you learn something, flesh it outCheck your email outboxAsk your readers/friendsGreat speech’sHot relevant news(877) 592-6224 www.ForwardProgress.net
  • Writing Content Subscribe to other blog feeds via RSSA great way to see what otherblogs are talking about in yourindustry is to subscribe to themusing and RSS reader. There aremany RSS reader tools availablefrom Google Reader to FeedDemon.RSS Readers will update youwhen there is new content on ablog.592-6224(877) www.ForwardProgress.net
  • Writing Content Distinguish yourselfDo some analysis on what sort of content other bloggersin your industry are producing. In most niches you’ll findthat sites are all presenting very similar information inpretty much the same voice, tone and style.You can either replicate what they are doing and try to doit better OR you can distinguish yourself in somewayfrom what others are doing.(877) 592-6224 www.ForwardProgress.net
  • Writing Content Couple of Simple RulesPut Effort into Your Headings500 words (or shorter!)Lists are OK (just not too many)1 idea per postDon’t over engineer(877) 592-6224 www.ForwardProgress.net
  • Measure your responseWordPress has some great statistical data. Check it after each post. Measure which posts receive the highest reader count. Check which keywords where used to find you blog.(877) 592-6224 www.ForwardProgress.net
  • Let’s Get Social – Get ReadFacebookGo Direct –ORPing.FMHootsuite (877) 592-6224 www.ForwardProgress.net
  • Getting Found Through The Web Post to Twitter & Facebook With HootSuite you can: Post to multiple Twitter Accounts Set feed url Prepend all of your tweets Set frequency of postingshttp://hootsuite.com (877) 592-6224 www.ForwardProgress.net
  • Getting Found Through The Web Post to Twitter & Facebook & LinkedIn &…… With Ping.FM you can: Post to multiple Social Accounts Shorten URL’s Not as Fancyhttp://hootsuite.com (877) 592-6224 www.ForwardProgress.net
  • Getting Found Through The Web Use a Share Button on Each Post A “Share Button” allows visitors to share your information onmultiple networks and through emailhttp://www.addtoany.com/buttons/for/wordpress_com (877) 592-6224 www.ForwardProgress.net
  • www.CenterCars.com ---- Post to your social sites!(877) 592-6224 www.ForwardProgress.net
  • Best Practices Make your opinion known  Include Bullet point lists Link like crazy  Edit your post Write less  Make your posts easy to 250 Words is enough scan Make Headlines snappy  Be consistent with your Write with passion style  Create a system Litter the post withkeywords  Link to Your Social Sites (877) 592-6224 www.ForwardProgress.net
  • Assignment 2. Define a target audience 3. Research competition blogs 4. Research what customers are looking for 5. Define your Blog Team 6. Categories 7. Agree on Keywords 8. Discuss Schedule 9. Get Social(877) 592-6224 www.ForwardProgress.net
  • (877) 592-6224 www.ForwardProgress.net
  • Questions? www.ForwardProgress.NET(877) 592-6224 www.ForwardProgress.net