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BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014
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BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014

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  • Staying Active online <br /> Being SOCIAL <br /> How many of you enjoy what you do? <br /> Are proud of what you do? <br />
  • What are you afraid of when you post? <br /> No one will respond? <br /> Looking “stupid?” <br />
  • Many of us are doing this already! <br />
  • Building rapport with our community <br /> We can’t reach this many people in person all the time <br /> Networking events take time! <br /> Host your own! <br /> Getting Referrals!!! <br />
  • Name three of your networks!! <br />
  • NETWORKING IS NOT 1 to 1!!!! <br />
  • - Let’s look at the LinkedIn Network <br /> - This is just a little bit above average. <br /> - Look at these numbers in your network!!! <br />
  • It’s huge! <br />

BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014 BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014 Presentation Transcript

  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Maximize Your Learning • Please turn off your mobile phone • Close your email • Take Notes • Tune in and you will learn quickly
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!MINDSET!
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media • Reputation • Protection • Referrals
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Issue with Social Networks • “I don’t have enough time” • “I don’t know what my voice should be” • “I worry about negative comments • “I don’t know what to post” • “I’m worried about what people will think”
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Regulatory Compliance Items • Take Caution – For High regulation industries, social media can be dangerous when used irresponsibly and communication may be subject to legal discovery in the event of a lawsuit • Best Practice – Adopt a social media policy among employees and stick with it • Be cohesive with standing company by-laws and Social Compliance items • Training – Once a policy is adopted, training and coaching is a must; especially for employees in sales, marketing, and public relations
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Compliance Tips • Social Media Guidelines – Rules of Engagement • Be transparent • Write about what you know • Perception is reality • Posting is a conversation • Add value to your network • Be responsible • Create some fun • Be a thought leader - team • Pause before you move
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Bridgeview Bank/BBMC • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • LinkedIn Groups
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Professional Keywords • What are you an expert in? • How would your ideal prospect find you? • What would they “yell” or “Google” to find you? • What makes you different? • What is your skill set?
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Professional Keywords
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Get Found & Get Credibility
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The LinkedIn Network
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2014 LinkedIn Stats - Growing • LinkedIn Has Over 250 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Profile • Your First Conversation • Complete Profile • Be Clear • What will you do for others? • Why & How? • What do you want/need?
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Posting • When you post, you are talking • What do your audience want? • What do they need? • What are you passionate about? • What will you show them about yourself?
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value Based Posting
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Facebook for New Loans • More than one BILLION active users • 680 Million mobile users • 48% of users log in on a given day • More than 60 Million status updates posted each day • More than 3 Billion photos uploaded each month • More than 1.5 Million local businesses have Pages • Pages have created more than 5.3 Billion fans • More than 20 Million people become fans of pages each day
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Personal vs. Business
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Build Your Audience
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage with Your Audience Get Posting!
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Twitter for New Loans • Instant messaging system that allows users to send brief messages up 140 characters to a list of followers • Share the latest news • Offer exclusive mortgage information • Engage with customer feedback
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Twitter for New Loans • Announce rate changes • Engage with followers • Share Events • Post Mortgage News • Celebrate Clients
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Just Twenty Minutes a Day
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Bridgeview Getting Social “I had a realtor referred to me by another realtor and they gave me a deal, so I hooked up with her on LinkedIn and she just sent me another deal. I love LinkedIn…two deals from a new realtor within 2 weeks! To be honest, I’m actually having fun with my job again. Thanks for helping me!” -Kristin Hill, BV LO
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Partnership • Get your Profiles Built/Re-Built • Be complete – Be Relevant • What will you do for others? • Communicate with Your Network • Daily Posting • Even when you are busy • Learn how to kick it up a notch! • Weekly Coaching Sessions • Live Instruction • Unlimited Access to Classes
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Free Social Jack Membership with this Offer
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc • Visit www.myBBMCsocial.com • Choose package • Fill out billing information • Complete intake forms • We Build/Rebuild your profiles • We post for your daily • You get unlimited classes and training
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
  • ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc DEAN’S TWITTER: Twitter.com/DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET