Lewis Southwick and Tom King from Forward Marketing presented this whitepaper at the monthly Website & Graphical Design Seminar Series hosted by the Art Institute of Houston on Tuesday, March 29, 2011.
WordP Press Wh hitepape By F er Forward d Marketing sident/CE EO Tom KKing & Manager LLewis Sou uthwickh 29, 2011 1 Website & Graph hical Desig gn Semin nar d by the A Art Institu ute of Ho ouston Includ des Suggeestions fo or … WordPreess Template W WordPres ss Widgets & Plugg‐ins W WordPre ess Blogge ers to Fol llow WordPre ess Twitteer Accoun nts to Fol llow WoordPress Mobile AApps Wor rdPress B Browser EExtensionns & Add‐‐ons WorddPress Boooks WWordPresss Setup Tips … and mor re … 1
WordP Press Wh hitepape By F er Forward d Marketing WordPress Templa ates ess has a larg ge community that deve elops free a nd for‐purchase templa ates that site e “on he WordPress server/pla atform. We recommend d these two sets of temp plates. Themes collection of premium t themes suita able for busiiness usage. . You get unlimited acce ess to themes (abo 60) for $39 a year. Each the out eme comes coded to v valid XHTML 1.0 nal and Leveel 2.1 CSS. Se ee http://ww ww.elegantt themes.com m. ress t a step fu urther, StuddioPress ha develope a middle as ed e‐ware solu ution called the d ress Genesi Framewo is ork” that sit between the WordPress server and their 50+ ts r emplates. This allows SttudioPress to o issue num erous updat tes and impr rovements t to the ork without affecting th templates thus pote he s, entially brea aking the sit StudioPre is te. ess d by WordP Press founde Matt Mullenweg. Th cost to access all templates and the er he d framework is a one‐time e cost of $2449. See http: ://www.Stud dioPress.com m. WordP Press Widge ets e a number of Genesis‐sspecific widg gets: Feature ed Posts, Pag ge Navigatio on Menu, d Page, Lates st Tweets, an nd more The ese are helpfful for the home page. OOther helpfu ul come from C Constant Contact, but yoou will often n end up usin ng the Text w widget and n the custom m code fromm the vendor. WordPress Plug‐ins me a visitor g goes to your WordPress® ® site or blog g, the server r processes PHP scripts aand hes a databas se connectioon—in layme ens terms, iits doing a lo ot of work. T The busier yyour he slower thi is process be ecomes. Sloww page load s are proble ematic as the ey discouragge rom visiting your site. Th he usual culp prits are impproperly con nfigured or m misbehaving g or using imagges that are hosted on oother, slower r servers. Too speed up yyour site, try rd‐party pluug‐ins solutio ons: WP‐Cache, WP‐Sup er‐Cache, an nd WP‐DBManager. Oth her we like inclu ude: ast Secure C Contact Form m Google XML S Sitemaps lickr Flickr weetMeme Retweet Button WP‐Cycle & Y YouTube Embed 2
WordP Press Wh hitepape By F er Forward d Marketing WordPre ess Mobile A Apps ess Mobile A App by Autom mattic, Inc. WordPress s Experts to Follow ortant that y you stay up t to speed on t the latest W WordPress ne ews, trends, and tools. W We you follow or interact with these exp perts’ blogs and social m media accounts: Alex King, plu ug‐in developper ‐ http://alexking.orgg/ Aodhan Culle en, developeer ‐ http://wwww.statcoun nter.com/ Arne Brachho old, developer ‐ http://wwww.arnebra achhold.de/ / rian Gardne er, StudioPre ess founder ‐‐ http://www w.briangardn ner.com/ ared Atchinsson, StudioPress College Station, TX ‐ http://ww ww.jaredatch hison.com/ ester Gamer rz Chan, dev veloper ‐ httpp://lesterchaan.net/ ewis Southw wick, Forward Marketing g ‐ http://wwww.lewissouthwick.com orelle VanFoossen, blogging expert ‐ http://lorellle.wordpress.com/ Matt Mullenw weig, WordP Press founde er ‐ http://mmatt.wordpre ess.com/ Michael Torbbert, developper ‐ http://s semperfiweb bdesign.com m/ yan Boren, A Automattic ‐‐ http://bore en.nu/ om King, Forward Marketing Blog ‐ http://www w.forwardm.c com/about/ /blog/ om King, Forward Marketing Twitte er ‐ http://tw witter.com/fo orwardm Word dPress Browser Extensio ons / Add‐on ns Chrome Brow wser for Web b Designers: : WordPress St tats Extensio on olor Picker irebug Lite Aviary Screenn Capture Measure It SS Viewer Web Develop per lain Clothes ye Dropper hrome Edito or Lite nstant Image e Editor 3
WordP Press Wh hitepape By F er Forward d Marketing Firefox Browser Add‐ons s for WordPr ress: WordPress Helper WordPress Tooolbar WordPress.coom Sidebar Deepest Sendder cribefire emanta asyCommen nt wordpress DashBlog creen grab t to WordPres ss lipmarks WordPress Books & A Articles WordPress Co omplete by AApril Hodge Silver hotoblogginng with Word dPress by Da avid Busch WordPress Thheme Design n by Tessa Blakeley Silveer WordPress foor Dummies by Lisa Sabin‐Wilson WordPress Co ookbook by Jean‐Baptist te Jung How to Be A Rockstar Wo ordPress Des signer by Coollis Ta’edd & & Harley Alexander WordPress foor Business BBloggers by PPaul Thewliss WordPress Pl lugin Develo opment by V Vladimir Preloovac uilding a Wo ordPress Bloog People Wa ant to Ready y by Scott M McNulty WordPress 24 4‐Hour Train ner (book & DVD) by Geo orge Plumley WordPress Bi ible by Aaron Brazell How to Choose a WordPr ress Theme: http://goo. gl/jZHEo WordPress & Related S Services by F Forward Ma arketing Website Design log Design anding Page e Design Website Editiing Training 4
WordP Press Wh hitepape By F er Forward d Marketing About t Our Speake ers Lewis Southwick Lewis is o our Search E Engine Marke eting Managger. Lewis st tarted his career in inter rnet marketing when the e internet was in its infancy in August of 1999, w where his team built the e largest onli ine ‐commerce site FramesDoptical e‐ Direct.com. Since leavin ng Lewis has perfected h his skills in se earch engine mmarketing, soocial media mmarketing annd content ssyndication iin the financ cial services industry, cosmetic suurgery, inforrmation marketing and p professional services maarketing. You u can find out m more about Lewis at Lew wisSouthwic ck.com or co ontact me at lewis@lewi issouthwick. .com. Tom King g Tom King g created onne of the first t mainstreamm syndicate d computer talk radio programs in t the 1990s with CompuTa alk. After a y year with AMMD’s strategiic marketingg team, Tomm joining Bishhop Lifting Pr roducts where he create ed and led th he Internet mmarketing deepartment for five years s (see Lifting.co om & Slings.ccom). Tom g graduated from Texas A& &M University with a B.B.A. in Marketin ng in 1986, g graduated fro om Boston U University Sc w with a J.D. in 1992, and chool of Law d complete ed the Univeersity of British Columbiaa’s Award of f Achievemeent in Web AAnalytics in 2 2010. In additio on to Forwar rd Marketing, Tom is the e founder annd frequent contribute tto the Houst ton Internet Marketing F Forum comm munity site and organize r of the HIM MF’s free Inte ernet marketing seminars s. Tom has b been certifieed in Google AdWords, G Google Analyytics, Web C CEO, and the e HubSpot blogging/so ocial media p platform. Pre eviously, he served as an Instructor of Internet Marketin ng at Houstoon Baptist Unniversity. Contact Tom a at email@example.com, 71 13‐449‐2000 0, follow him via our soocial media aaccounts, or see his perssonal inform mation at ForrwardM.com m. 5