Logo Portfolios                  By Tom King, President/CEO         Website & Graphical Design Seminar         Hosted by t...
What are the basic aspects of a Logo?     A logo is a single image that represents and communicates a company     brand. A...
What makes a good logo?•    Billboard or bumper sticker test: instantly recognizable•    Works in landscape and portrait o...
Logo Orientations•    Landscape      – Usually design in 1700 x 600 pixels      – Reduces perfectly to 88 x 31 official mi...
Logo Resolutions•    600 dpi for both CMYK (TIFF) and RGB (PSD) files•    Perfect for billboards to business card•    You ...
Logo Versions•    Stand alone logo•    With URL•    With Slogan•    With modifier (nametag, approved, branch location, sub...
Logo File Formats•    CMYK for hi-res print (usually in TIFF)•    RGB for hi-res web (.PSD) to convert to low-res (.gif, ....
Logo Treatments: 2D v. 3D•    Create both 2D and 3D versions•    3D employs beveling, shading and gradients•    Applicable...
Folder Structure•    Structure folders as follows at the beginning of a project …         –   cmyk               • 2d     ...
Favicons v. IconsPage 10             www.forwardm.com
Custom icons setsPage 11             www.forwardm.com
Building icon into overall logoPage 12                           www.forwardm.com
3D Beveling & ShadingPage 13                 www.forwardm.com
Multiple Orientations, LayoutsPage 14                          www.forwardm.com
It all starts with the icon / embrace motionPage 15                                        www.forwardm.com
Clean, Simple, Bold, EffectivePage 16                          www.forwardm.com
Don’t be afraid of different versionsPage 17                                 www.forwardm.com
Embrace Emotion, Motion, or IndustryPage 18                                www.forwardm.com
Test Logos on Strangers and Clients!Page 19                                www.forwardm.com
Logo Portfolios          by Tom King, President/CEO              Ph: 713-449-2000                 Email: tk@forwardm.comPa...
Upcoming SlideShare
Loading in...5
×

Logo Portfolio Design

1,181

Published on

Forward Marketing President/CEO Tom King's "Logo Portfolios" presentation at the Houston Website & Graphical Design seminar on April 19, 2011 hosted by the Art Institute of Houston.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,181
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Logo Portfolio Design"

  1. 1. Logo Portfolios By Tom King, President/CEO Website & Graphical Design Seminar Hosted by the Art Institute of Houston Presented April 19, 2011Page 1 www.forwardm.com
  2. 2. What are the basic aspects of a Logo? A logo is a single image that represents and communicates a company brand. A logo portfolio includes five considerations: variations, orientations, formats, resolutions, and treatments. These should be usable for print, video, animation, web and mobile app usage. A solid logo portfolio from Forward Marketing should last 5 years and costs $3,000 - $10,000.Page 2 www.forwardm.com
  3. 3. What makes a good logo?• Billboard or bumper sticker test: instantly recognizable• Works in landscape and portrait orientations• Icon is recognized as related to logo• Communicates brand, if not goals of the brand• Evokes an emotional response• Use of “TM” symbol to protect intellectual propertyPage 3 www.forwardm.com
  4. 4. Logo Orientations• Landscape – Usually design in 1700 x 600 pixels – Reduces perfectly to 88 x 31 official micro button dimensions• Portrait – Often this is square in dimension – 600 x 600 pixels• Follow Industry Dimensions – http://www.iab.net/iab_products_and_industry_services/1421/1443/1452Page 4 www.forwardm.com
  5. 5. Logo Resolutions• 600 dpi for both CMYK (TIFF) and RGB (PSD) files• Perfect for billboards to business card• You can always decrease image quality / resolution• You can „t always increase image quality / resolutionPage 5 www.forwardm.com
  6. 6. Logo Versions• Stand alone logo• With URL• With Slogan• With modifier (nametag, approved, branch location, subsidiary, etc.)• Use multiple, named layers on the same image file to save effortPage 6 www.forwardm.com
  7. 7. Logo File Formats• CMYK for hi-res print (usually in TIFF)• RGB for hi-res web (.PSD) to convert to low-res (.gif, .jpg, .png)• These require separate files that should be separated by folders, naming• Can create in one format then convert to otherPage 7 www.forwardm.com
  8. 8. Logo Treatments: 2D v. 3D• Create both 2D and 3D versions• 3D employs beveling, shading and gradients• Applicable to video, animation, mobile apps and other unforeseen usesPage 8 www.forwardm.com
  9. 9. Folder Structure• Structure folders as follows at the beginning of a project … – cmyk • 2d – icons – logos • 3d – resources • fonts • instructions • presentation template – rgb • 2d – icons – logos • 3d – web • 2d – icons – logos • 3dPage 9 www.forwardm.com
  10. 10. Favicons v. IconsPage 10 www.forwardm.com
  11. 11. Custom icons setsPage 11 www.forwardm.com
  12. 12. Building icon into overall logoPage 12 www.forwardm.com
  13. 13. 3D Beveling & ShadingPage 13 www.forwardm.com
  14. 14. Multiple Orientations, LayoutsPage 14 www.forwardm.com
  15. 15. It all starts with the icon / embrace motionPage 15 www.forwardm.com
  16. 16. Clean, Simple, Bold, EffectivePage 16 www.forwardm.com
  17. 17. Don’t be afraid of different versionsPage 17 www.forwardm.com
  18. 18. Embrace Emotion, Motion, or IndustryPage 18 www.forwardm.com
  19. 19. Test Logos on Strangers and Clients!Page 19 www.forwardm.com
  20. 20. Logo Portfolios by Tom King, President/CEO Ph: 713-449-2000 Email: tk@forwardm.comPage 20 www.forwardm.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×