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Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
Logo Portfolio Design
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Logo Portfolio Design

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Forward Marketing President/CEO Tom King's "Logo Portfolios" presentation at the Houston Website & Graphical Design seminar on April 19, 2011 hosted by the Art Institute of Houston.

Forward Marketing President/CEO Tom King's "Logo Portfolios" presentation at the Houston Website & Graphical Design seminar on April 19, 2011 hosted by the Art Institute of Houston.

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  • 1. Logo Portfolios By Tom King, President/CEO Website & Graphical Design Seminar Hosted by the Art Institute of Houston Presented April 19, 2011Page 1 www.forwardm.com
  • 2. What are the basic aspects of a Logo? A logo is a single image that represents and communicates a company brand. A logo portfolio includes five considerations: variations, orientations, formats, resolutions, and treatments. These should be usable for print, video, animation, web and mobile app usage. A solid logo portfolio from Forward Marketing should last 5 years and costs $3,000 - $10,000.Page 2 www.forwardm.com
  • 3. What makes a good logo?• Billboard or bumper sticker test: instantly recognizable• Works in landscape and portrait orientations• Icon is recognized as related to logo• Communicates brand, if not goals of the brand• Evokes an emotional response• Use of “TM” symbol to protect intellectual propertyPage 3 www.forwardm.com
  • 4. Logo Orientations• Landscape – Usually design in 1700 x 600 pixels – Reduces perfectly to 88 x 31 official micro button dimensions• Portrait – Often this is square in dimension – 600 x 600 pixels• Follow Industry Dimensions – http://www.iab.net/iab_products_and_industry_services/1421/1443/1452Page 4 www.forwardm.com
  • 5. Logo Resolutions• 600 dpi for both CMYK (TIFF) and RGB (PSD) files• Perfect for billboards to business card• You can always decrease image quality / resolution• You can „t always increase image quality / resolutionPage 5 www.forwardm.com
  • 6. Logo Versions• Stand alone logo• With URL• With Slogan• With modifier (nametag, approved, branch location, subsidiary, etc.)• Use multiple, named layers on the same image file to save effortPage 6 www.forwardm.com
  • 7. Logo File Formats• CMYK for hi-res print (usually in TIFF)• RGB for hi-res web (.PSD) to convert to low-res (.gif, .jpg, .png)• These require separate files that should be separated by folders, naming• Can create in one format then convert to otherPage 7 www.forwardm.com
  • 8. Logo Treatments: 2D v. 3D• Create both 2D and 3D versions• 3D employs beveling, shading and gradients• Applicable to video, animation, mobile apps and other unforeseen usesPage 8 www.forwardm.com
  • 9. Folder Structure• Structure folders as follows at the beginning of a project … – cmyk • 2d – icons – logos • 3d – resources • fonts • instructions • presentation template – rgb • 2d – icons – logos • 3d – web • 2d – icons – logos • 3dPage 9 www.forwardm.com
  • 10. Favicons v. IconsPage 10 www.forwardm.com
  • 11. Custom icons setsPage 11 www.forwardm.com
  • 12. Building icon into overall logoPage 12 www.forwardm.com
  • 13. 3D Beveling & ShadingPage 13 www.forwardm.com
  • 14. Multiple Orientations, LayoutsPage 14 www.forwardm.com
  • 15. It all starts with the icon / embrace motionPage 15 www.forwardm.com
  • 16. Clean, Simple, Bold, EffectivePage 16 www.forwardm.com
  • 17. Don’t be afraid of different versionsPage 17 www.forwardm.com
  • 18. Embrace Emotion, Motion, or IndustryPage 18 www.forwardm.com
  • 19. Test Logos on Strangers and Clients!Page 19 www.forwardm.com
  • 20. Logo Portfolios by Tom King, President/CEO Ph: 713-449-2000 Email: tk@forwardm.comPage 20 www.forwardm.com

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