• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Forward m new_google_adwords_ui
 

Forward m new_google_adwords_ui

on

  • 740 views

"Google AdWords News User Interface" by Forward Marketing President/CEO Tom King at the Houston Internet Marketing Society's August 18, 2010 seminar at Houston Community College

"Google AdWords News User Interface" by Forward Marketing President/CEO Tom King at the Houston Internet Marketing Society's August 18, 2010 seminar at Houston Community College

Statistics

Views

Total Views
740
Views on SlideShare
715
Embed Views
25

Actions

Likes
0
Downloads
6
Comments
0

2 Embeds 25

http://www.houstoninternetmarketing.com 24
http://www.tomking.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Forward m new_google_adwords_ui Forward m new_google_adwords_ui Presentation Transcript

    • Google AdWords: The New User Interface By Tom King President/CEO Forward Markering
    • Google AdWords™ Source: Advertising Age’s Search Marketing Fact Pack 3
    • Google AdWords™ 3
    • Google AdWords™ 3
    • Google AdWords™ 3
    • Search Engine Results Page (SERP) 7
    • The Search Network 8
    • The Search Network 8
    • The Content Network 9
    • The Content Network 9
    • Account Structure 22
    • User Interface Tour 24
    • Account Snapshot 25
    • Account Snapshot> Alerts 26
    • Account Snapshot> Alerts 26
    • Account Snapshot> Account Status 27
    • Account Snapshot> Account Status 27
    • Account Snapshot> Announcements 28
    • Account Snapshot> Watch List 29
    • Account Snapshot> Keyword Performance 30
    • Account Snapshot> Keyword Performance 30
    • Account Snapshot> Active Campaigns 31
    • Account Snapshot> Campaign Performance 32
    • Account Snapshot> Campaign Performance 32
    • Account Snapshot> Campaign Performance 32
    • Account Snapshot> Help and Tips 33
    • All Online Campaigns 34
    • All Online Campaigns 35
    • Change Date Ranges 36
    • Performance Summary Graph 37
    • Performance Summary Graph 37
    • Performance Summary Graph 37
    • Customize Columns 38
    • Customize Columns 38
    • Segment by Network 39
    • Segment by Network 39
    • Filter Campaigns 40
    • Filter Campaigns 40
    • Filter Campaigns 40
    • Filter Campaigns 40
    • Individual Campaign 41
    • Campaign Status 42
    • Campaign Status 42
    • Managing Ad Groups 44
    • Managing Ad Groups 44
    • Managing Ad Groups 44
    • Managing Ad Groups 44
    • Managing Ad Groups 44
    • Managing Ad Groups 44
    • Managing Ad Groups 44
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Changing Settings 45
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Ads 46
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 47
    • Managing Keywords 48
    • Managing Keywords 48
    • Managing Keywords 48
    • Managing Keywords 48
    • Managing Keywords 48
    • Managing Keywords 48
    • Managing Keywords 49
    • Managing Negative Keywords 50
    • Keywords> Filters and Views 51
    • Keywords> Filters and Views 51
    • Managing Networks 52
    • Managing Networks 52
    • Managing Networks 52
    • Managing Networks 52
    • Managing Networks 53
    • Managing Networks 53
    • Creating a Campaign 56
    • Creating a Campaign 56
    • Creating a Campaign: Settings 57
    • Creating a Campaign: Settings 58
    • Creating a Campaign: Settings 59
    • Creating a Campaign: Settings 59
    • Creating a Campaign: Settings 60
    • Creating a Campaign: Settings 60
    • Creating a Campaign: Settings 61
    • Creating a Campaign: Settings 61
    • Creating a Campaign: Ad Groups 62
    • Creating a Campaign: Ad Groups 62
    • Creating a Campaign: Ad Groups 62
    • Creating a Campaign: Ad Groups 62
    • Creating a Campaign: Ad Groups 62
    • Creating a Campaign: Ad Groups 62
    • Creating a Campaign: Ad Groups 62
    • Creating a Campaign: Ad Groups 62
    • Keyword Tool 72
    • Keyword Tool 72
    • Ad Text Specs • Ad title (25 characters max, including spaces) • Two description lines (35 characters max each, including spaces) • Display URL (35 characters max, including spaces) • Destination URL (1024 characters max, including spaces) 75
    • Conversion Tracking 96
    • Conversion Tracking 96
    • Create an Action 97
    • Create an Action 97
    • 98
    • View Conversion Statistics 99
    • Where You’ll See Results: 100
    • Where You’ll See Results: 100
    • Google Analytics (GA) 101
    • 80 Reports Available 102
    • 103
    • 103
    • 103
    • 103
    • 103
    • 104
    • 104
    • 104
    • 104
    • 105
    • 105
    • 105
    • 105
    • 105
    • 105
    • 105
    • 105
    • 105
    • 106
    • 106
    • Report Center 119
    • Report Center 119
    • Report Types • Placement / • Demographics Keyword Geographic • Ads Performance • URLs • Search Queries • Ad Groups • Phone Calls • Campaigns • Placements • Account • Reach & Frequency 120
    • Example Reports 125
    • Example Reports 125
    • Campaign Optimizer 126
    • Billing Summary Page 145
    • Billing Summary Page 145
    • To-Dos • Get comfortable with new UI. • Evaluate and improve account structure. • Review keywords, adjust bids and match types. Add negative keywords! • Install conversion tracking and Google Analytics; use data to make improvements. • Use Report Center to evaluate performance. • Check Google Maps listing; add/correct information. 149
    • The End Tom King, President/CEO Forward Markering (713) 449‐2000 tk@forwardm.com www.forwardm.com