Economia verde pro-viveiros-shortest
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Economia verde pro-viveiros-shortest Economia verde pro-viveiros-shortest Presentation Transcript

  • ECONOMIA VERDE FOMENTANDO A INDUSTRIA MAIS VERDE
  • Grandes negócios verdes
  • Maior empregador no municipio View slide
  • Coleta e beneficiamento de sementes View slide
  • Compostagem - Produção de substrato
  • Germinação em sementeiras
  • Produto final pronto para plantio
  • Demanda potencialCOMPROMISSO OLÍMPICO• JOGOS LIMPOS• 24 milhões de mudas.• Empresas e organizações contratadas pelo governo e empresas parceiras.• Maior parte será suprida pelo mercado!!!
  • Demanda potencialÁGUA LIMPA PARA O RIO OLÍMPICO• ~ 200 hectares (400 mil mudas).• Programa Rio Rural (Secretaria Estadual de Agricultura).• Maior parte suprida por pequenos produtores.
  • Demanda potencialCOMPERJ• 4.500 hectares (9 milhões de mudas).• Empresas e organizações que serão contratadas pela PETROBRAS.• Maior parte da demanda será suprida pelo mercado!!!
  • Demanda potencialGRANDES EMPREENDIMENTOS• 6.500 hectares (13 milhões de mudas).• Empresas e organizações contratadas pelos empreendedores.• Maior parte da demanda será suprida pelo mercado!!!
  • Demanda potencialCOMPLEXO DO AÇU• ~ 8.000 hectares (16 milhões de mudas).• Empresas e organizações contratadas pelos empreendedores (Grupo EBX).• Pelo menos metade será suprida pelo mercado!!!
  • Mapa de Áreas Potenciais para Restauração Florestal Área Potencial para Restauração (ha) PR 2.455.537 RS 891.716 SC 1.402.183 MS 186.453 ES 1.043.374 MG 5.648.981 RJ 939.800 SP 2.077.885 AL 307.744 BA 2.104.512Existem Áreas não mapeadas nessa 1ª ediçãodevido a alteração do limite oficial do Bioma PE 395.528durante o processo de mapeamento, ou aindapela falta de dados na escala definida. Σ 17.453.712
  • Rio de JaneiroPrograma de desenvolvimento e qualificação de produtores de sementes e mudas de espécies nativas da Mata Atlântica Parceria: Participação: Apoio:
  • OBJETIVO Promover a sustentabilidade, o empreendedorismo e a formalização da coleta de sementes e produção de mudas, aumentando sua oferta com a qualidade e diversidade requeridas pelos atuais e futuros projetos de restauração. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • CONTEXTO Produção de mudas de espécies nativas dependente de viveiros mal estruturados – risco para as ações de restauração florestal. Diagnóstico realizado em vários estados (RJ; ES; BA; PE; PB) apontou as principais demandas de treinamento e qualificação. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • 7 conclusões dos diagnósticos 1. BAIXA DIVERSIDADE 2. INFORMALIDADE (falta de cadastro no RENASEM) 3. INSUFICIÊNCIA DE ÁREAS E MATRIZES PARA COLETA DE SEMENTES 4. Baixa PROFISSIONALIZAÇÃO e ausência de VISÃO DE NEGÓCIO 5. Cadeia produtiva sem INTEGRAÇÃO e INTERCÂMBIO 6. Dificuldade de acesso à CRÉDITO E LINHAS DE FINANCIAMENTO 7. Demanda de mudas baseada na URGÊNCIA e disponibilidade do momento, sem tradição de ENCOMENDAS PROGRAMADAS. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • Programa baseado em 3 estrategias 1- Capacitação técnica e gerencial 2- Regularização e apoio ao associativismo (rede de sementes e viveiros) 3- Acompanhamento e orientação a investimentos estratégicos Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • 1. Capacitação técnica e gerencial a. Cursos teóricos e práticos sobre aspectos técnicos e de gestão da coleta de sementes e produção de mudas. b. Tutoria direcionada para os viveiros participantes, incluindo responsabilidade técnica. c. Elaboração de plano de negócios. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • 2. Regularização e apoio à cooperação e ao associativismo Cadastro dos produtores e dos viveiros no Registro Nacional de Sementes e Mudas (RENASEM). Apoio à formação de associação. Incentivo à especialização produtiva e intercâmbio de sementes. Troca de experiências. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • 3. Acompanhamento e orientação a investimentos estratégicos Detalhamento de projetos executivos baseados nos planos de negócios. Monitoramento dos investimentos e aplicação de recursos. Indicadores de sucesso e aperfeiçoamento. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • Piloto no RIO DE JANEIRO 14 viveiros participantes. Todos particulares, porém de diferentes perfis, tamanhos e modelos de gestão. Todas as regiões do estado. Até o momento, não inclui a fase de monitoramento de investimentos. Planos de negócios | RENASEM | associação. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • Piloto no RIO DE JANEIRO Viveiros localizados em: Bom Jesus do Itabapoana; Cachoeiras de Macacu; Casimiro de Abreu; Miguel Pereira; Miracema; Nova Friburgo; Nova Iguaçu; Rio Claro; Rio de Janeiro; Resende; Silva Jardim; Volta Redonda. Primeiro módulo realizado em Seropédica (IF/UFRuralRJ), de 6 a 8 de fevereiro de 2012. Segundo módulo realizado em Silva Jardim (Biovert), de 12 a 14 de Março de 2012. Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • Terceiro Módulo Realizado na Cidade do Rio de Janeiro, de 18 e 19 de Abril de 2012, no auditório do Ministério da Agricultura. Dia 20 de Abril, no Auditório da FIRJAN Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • Próximos passos Articulação com DEMANDA. Formalização da associação e criação da rede de sementes. Implantação dos planos de negócios: investimentos e monitoramento. Ampliação (dentro e fora do estado). Photo 1 4.2” x 10.31” Positionx: 8.74”, y: .18”
  • Muito obrigado! William Dent NATURAL PARTNERS wdent@npartners.org (11) 8735-3595