youthink.worldbank.org “ youthink about ending poverty” Engaging Young people on international development issues Christine Sedky

youthink.worldbank.org

“ youthink about ending poverty”

Engaging Young people

on international development issues

Christine Sedky

How it started…inspiration Kids Post The Bank realized the importance of reaching a younger audience Funding + limited mgmt involvement = freedom and creativity

How it started…inspiration Kids Post

The Bank realized the importance of reaching a younger audience

Funding + limited mgmt involvement =

freedom and creativity

Goals of Youthink! -Informing young people development topic -Providing materials for teachers -Engaging young people on these topics

Goals of Youthink!

-Informing young people development topic

-Providing materials for teachers

-Engaging young people on these topics

How the site evolved:

How the site evolved:

How the site evolved: Target Group: Kids Dev News started as side project Evolved into Youthink! Created Materials for Teachers Content and Design: Partnerships: UN, Non-Profits Informing and engaging Expanded Chinese, French and Spanish Strategy: Started off side-project As progressed affected outreach mechanisms/tools Country Offices Speakers Bureau - Consultations Informing and engaging Focus Groups gave us insight Gained traction

How the site evolved:

Target Group:

Kids Dev News started as side project

Evolved into Youthink!

Created Materials for Teachers

Content and Design:

Partnerships:

UN, Non-Profits

Informing and engaging

Expanded Chinese, French and Spanish

Strategy:

Started off side-project

As progressed affected outreach mechanisms/tools

Country Offices

Speakers Bureau

- Consultations

Informing and engaging

Focus Groups gave us insight

Gained traction

Reaching the youth audience: Youth-driven : topics, content, etc… The site focuses on topics rather than the organization Connecting young people Speaking in their language Multilingual and content Online outreach has affected offline outreach 中文 | Español | Français English

Reaching the youth audience:

Youth-driven : topics, content, etc…

The site focuses on topics rather than the organization

Connecting young people

Speaking in their language

Multilingual and content

Online outreach has affected offline outreach

Success / Impact to Date What created success? Timing, Funding, Big Splash-Photo Contest Webby Award 2006, Nominee 2007 Over 30,000 unique visitors/month Adaptive multilingual site Moving towards multimedia/engagement Ongoing Evaluation/Measures of success Feedback, Stats, Focus Groups

Success / Impact to Date

What created success?

Timing, Funding, Big Splash-Photo Contest

Webby Award 2006, Nominee 2007

Over 30,000 unique visitors/month

Adaptive multilingual site

Moving towards multimedia/engagement

Ongoing Evaluation/Measures of success

Feedback, Stats, Focus Groups

Looking Ahead: Translation of site into more languages, continue adapt language sites More multimedia, engagement, social networking (just launched blog)

Looking Ahead:

Translation of site into more languages, continue adapt language sites

More multimedia, engagement, social networking

(just launched blog)