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World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar
 

World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar

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Christine Sedky, coordinator of the World Bank's "Youthink!" site, discusses strategy behind the development of this youth-oriented site that focuses on international development issues. Sedky spoke ...

Christine Sedky, coordinator of the World Bank's "Youthink!" site, discusses strategy behind the development of this youth-oriented site that focuses on international development issues. Sedky spoke at Forum One Communication's Web Executive Seminar on Sept. 26, 2007. More details at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

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    World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar Presentation Transcript

      • youthink.worldbank.org
      • “ youthink about ending poverty”
      • Engaging Young people
      • on international development issues
      • Christine Sedky
      • How it started…inspiration Kids Post
      • The Bank realized the importance of reaching a younger audience
      • Funding + limited mgmt involvement =
      • freedom and creativity
      • Goals of Youthink!
          • -Informing young people development topic
          • -Providing materials for teachers
          • -Engaging young people on these topics
      • How the site evolved:
      • How the site evolved:
      • Target Group:
          • Kids Dev News started as side project
          • Evolved into Youthink!
          • Created Materials for Teachers
      • Content and Design:
          • Partnerships:
            • UN, Non-Profits
          • Informing and engaging
          • Expanded Chinese, French and Spanish
      • Strategy:
          • Started off side-project
          • As progressed affected outreach mechanisms/tools
            • Country Offices
            • Speakers Bureau
            • - Consultations
            • Informing and engaging
          • Focus Groups gave us insight
          • Gained traction
      • Reaching the youth audience:
          • Youth-driven : topics, content, etc…
          • The site focuses on topics rather than the organization
          • Connecting young people
          • Speaking in their language
            • Multilingual and content
          • Online outreach has affected offline outreach
      中文 | Español | Français English
      • Success / Impact to Date
      • What created success?
      • Timing, Funding, Big Splash-Photo Contest
          • Webby Award 2006, Nominee 2007
          • Over 30,000 unique visitors/month
          • Adaptive multilingual site
          • Moving towards multimedia/engagement
          • Ongoing Evaluation/Measures of success
            • Feedback, Stats, Focus Groups
      • Looking Ahead:
          • Translation of site into more languages, continue adapt language sites
          • More multimedia, engagement, social networking
        • (just launched blog)