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World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar
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World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar

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Christine Sedky, coordinator of the World Bank's "Youthink!" site, discusses strategy behind the development of this youth-oriented site that focuses on international development issues. Sedky spoke …

Christine Sedky, coordinator of the World Bank's "Youthink!" site, discusses strategy behind the development of this youth-oriented site that focuses on international development issues. Sedky spoke at Forum One Communication's Web Executive Seminar on Sept. 26, 2007. More details at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

Published in: Economy & Finance, Technology

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Transcript

  • 1.
    • youthink.worldbank.org
    • “ youthink about ending poverty”
    • Engaging Young people
    • on international development issues
    • Christine Sedky
  • 2.
    • How it started…inspiration Kids Post
    • The Bank realized the importance of reaching a younger audience
    • Funding + limited mgmt involvement =
    • freedom and creativity
  • 3.
    • Goals of Youthink!
        • -Informing young people development topic
        • -Providing materials for teachers
        • -Engaging young people on these topics
  • 4.
    • How the site evolved:
  • 5.
    • How the site evolved:
    • Target Group:
        • Kids Dev News started as side project
        • Evolved into Youthink!
        • Created Materials for Teachers
    • Content and Design:
        • Partnerships:
          • UN, Non-Profits
        • Informing and engaging
        • Expanded Chinese, French and Spanish
    • Strategy:
        • Started off side-project
        • As progressed affected outreach mechanisms/tools
          • Country Offices
          • Speakers Bureau
          • - Consultations
          • Informing and engaging
        • Focus Groups gave us insight
        • Gained traction
  • 6.
    • Reaching the youth audience:
        • Youth-driven : topics, content, etc…
        • The site focuses on topics rather than the organization
        • Connecting young people
        • Speaking in their language
          • Multilingual and content
        • Online outreach has affected offline outreach
    中文 | Español | Français English
  • 7.
    • Success / Impact to Date
    • What created success?
    • Timing, Funding, Big Splash-Photo Contest
        • Webby Award 2006, Nominee 2007
        • Over 30,000 unique visitors/month
        • Adaptive multilingual site
        • Moving towards multimedia/engagement
        • Ongoing Evaluation/Measures of success
          • Feedback, Stats, Focus Groups
  • 8.
    • Looking Ahead:
        • Translation of site into more languages, continue adapt language sites
        • More multimedia, engagement, social networking
      • (just launched blog)

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