Widgets: Beyond You 1024 x 768

Slide 1: WIDGETS: THINKING BEYOND YOUR 1024 x 768 PBS Summit, April 2008 Beyond your 1024 x 768: Widgets March 12, 2008 1

Slide 2: Beyond your 1024 x 768: Widgets 1. About Widgets: What, Where, and Why 2. Thoughts on Effective Widgets 3. Tools and Resources Beyond your 1024 x 768: Widgets March 12, 2008 2

Slide 3: ABOUT WIDGETS: What, Where, Why Beyond your 1024 x 768: Widgets March 12, 2008 3

Slide 4: Widg • et – n. A portable chunk of the web. pl. widgets. Beyond your 1024 x 768: Widgets March 12, 2008 4

Slide 5: Example Widgets Beyond your 1024 x 768: Widgets March 12, 2008 5

Slide 6: Types of Widgets Beyond your 1024 x 768: Widgets March 12, 2008 6

Slide 7: …over 177 million consumers were exposed to widgets worldwide in April, or 21% of all worldwide consumers online--a trend being driven by the current flood of user generated content, according to Linda Boland Abraham, executive vice president at comScore. Gavin O'Malley, Thursday, Jun 14, 2007 Beyond your 1024 x 768: Widgets March 12, 2008 7

Slide 8: Widgets live on users’ desktops… Beyond your 1024 x 768: Widgets March 12, 2008 8

Slide 9: on blogs… Beyond your 1024 x 768: Widgets March 12, 2008 9

Slide 10: on start pages and portals… Beyond your 1024 x 768: Widgets March 12, 2008 10

Slide 11: on social networks… Beyond your 1024 x 768: Widgets March 12, 2008 11

Slide 12: on phones. Beyond your 1024 x 768: Widgets March 12, 2008 12

Slide 13: Even widget ‘stations’. Beyond your 1024 x 768: Widgets March 12, 2008 13

Slide 14: Why Do Widgets Matter? Services Set your Content Data free. Beyond your 1024 x 768: Widgets March 12, 2008 14 Games

Slide 15: THINKING ABOUT SUCCESSFUL WIDGETS Beyond your 1024 x 768: Widgets March 12, 2008 15

Slide 16: Let them do. Beyond your 1024 x 768: Widgets March 12, 2008 16

Slide 17: Let them play. Beyond your 1024 x 768: Widgets March 12, 2008 17

Slide 18: Let them track. Beyond your 1024 x 768: Widgets March 12, 2008 18

Slide 19: TOOLS AND RESOURCES Beyond your 1024 x 768: Widgets March 12, 2008 19

Slide 20: Resources: Tools and Services • Platforms to accelerate development • Analytics to track usage • Galleries to distribute your widgets Google Open Social Beyond your 1024 x 768: Widgets March 12, 2008 20

Slide 21: Photo Credits All photos from iStock Photo except Creative Commons Flickr photos below: • Nintendo Games, http://flickr.com/photos/cdammen/416339658/ • Beagles, http://flickr.com/photos/psi_mon/2138254356/ Beyond your 1024 x 768: Widgets March 12, 2008 21