Slideshow transcript
Slide 1: Jon Platner Director Online Operations Planned Parenthood Online Forum One Communications
Slide 2: our story …
Slide 3: agenda … our organization our vision our challenge getting buy-in the pay-off the future
Slide 4: our organization … mission health care education advocacy structure Planned Parenthood Federation of America 110 local Planned Parenthood affiliates 860+ health centers
Slide 5: our vision … one online portal one consistent online brand one body of health information one place for users to locate a health center one effort around online health services
Slide 6: our vision …
Slide 7: The Planned Parenthood Online Plan
Slide 8: The Planned Parenthood Online Plan
Slide 9: The Planned Parenthood Online Plan
Slide 10: The Planned Parenthood Online Plan
Slide 11: The Planned Parenthood Online Plan
Slide 12: our challenge … identity control fundraising service information
Slide 13: getting buy-in … early on mission business opportunity later on data traffic, usability, SEO, consumer needs resources personal touch
Slide 14: a usability story … task find out how to get the HPV vaccine intended path sexual health → STDs → HPV → “Contact your health care provider, public health department, or local Planned Parenthood health center for information and/or referral.” user path site search for “HPV vaccine” → affiliate-level page → “The HPV vaccine is now available at these Planned Parenthood health centers … ”
Slide 15: the pay-off … 61 affiliates on plannedparenthood.org 700,000 health center searches per month (130 percent increase over past year) 10,000 online appointment requests per month (100 percent increase over past year) one body of health information coordinated advocacy and fundraising efforts less competition on search engines happy users ;-)
Slide 16: the future … 100 percent affiliate participation by June 2008 redesign of plannedparenthood.org promotion of affiliate content at portal-level integration of service and education grouping of content by topic online health center beyond plannedparenthood.org challenges remain …
Slide 17: jon.platner@ppfa.org



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