Jon Platner Director Online Operations Planned Parenthood Online Forum One Communications Web Executive Seminar September 26, 2007

our story …

our organization our vision our challenge getting buy-in the pay-off the future agenda …

our organization

our vision

our challenge

getting buy-in

the pay-off

the future

mission health care education advocacy structure Planned Parenthood Federation of America 110 local Planned Parenthood affiliates 860+ health centers our organization …

mission

health care

education

advocacy

structure

Planned Parenthood Federation of America

110 local Planned Parenthood affiliates

860+ health centers

one online portal one consistent online brand one body of health information one place for users to locate a health center one effort around online health services our vision …

one online portal

one consistent online brand

one body of health information

one place for users to locate a health center

one effort around online health services

our vision …

The Planned Parenthood Online Plan

The Planned Parenthood Online Plan

The Planned Parenthood Online Plan

The Planned Parenthood Online Plan

The Planned Parenthood Online Plan

identity control fundraising service information our challenge …

identity

control

fundraising

service information

early on mission business opportunity later on data traffic, usability, SEO, consumer needs resources personal touch getting buy-in …

early on

mission

business opportunity

later on

data

traffic, usability, SEO, consumer needs

resources

personal touch

task find out how to get the HPV vaccine intended path sexual health -> STDs -> HPV -> “Contact your health care provider, public health department, or local Planned Parenthood health center for information and/or referral.” user path site search for “HPV vaccine” -> affiliate-level page -> “The HPV vaccine is now available at these Planned Parenthood health centers … ” a usability story …

task

find out how to get the HPV vaccine

intended path

sexual health -> STDs -> HPV -> “Contact your health care provider, public health department, or local Planned Parenthood health center for information and/or referral.”

user path

site search for “HPV vaccine” -> affiliate-level page -> “The HPV vaccine is now available at these Planned Parenthood health centers … ”

61 affiliates on plannedparenthood.org 700,000 health center searches per month (130 percent increase over past year) 10,000 online appointment requests per month (100 percent increase over past year) one body of health information coordinated advocacy and fundraising efforts less competition on search engines happy users ;-) the pay-off …

61 affiliates on plannedparenthood.org

700,000 health center searches per month (130 percent increase over past year)

10,000 online appointment requests per month (100 percent increase over past year)

one body of health information

coordinated advocacy and fundraising efforts

less competition on search engines

happy users ;-)

100 percent affiliate participation by June 2008 redesign of plannedparenthood.org promotion of affiliate content at portal-level integration of service and education grouping of content by topic online health center beyond plannedparenthood.org challenges remain … the future …

100 percent affiliate participation by June 2008

redesign of plannedparenthood.org

promotion of affiliate content at portal-level

integration of service and education

grouping of content by topic

online health center

beyond plannedparenthood.org

challenges remain …

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