1. The New Culture of Storytelling
Nonprofit Technology Conference
April 9, 2010
Michaela Hackner, Senior Project Officer
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2. I am...
Michaela Guerin Hackner
Web strategist, photographer, writer, hopeful changemaker.
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3. Today…
• Storytelling is the new black
• How organizations are rocking it
• The paradigm shift
• Do your homework
• Make it work
• Own the shift
Regardless of where we work, there are often amazing stories to tell…
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4. 1. Storytelling is the new black
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5. You know storytelling is important
Stories help us:
Process complex ideas
Understand our experiences
Relate to others
CONNECT
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6. Storytelling is at the heart of our human experience
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7. We tell stories every minute of every day
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8. And stories connect us all
And stories connect us all.
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9. And everyone is doing it
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10. 2. How organizations are rocking it
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11. I m Second
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12. And everyone is doing it
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13. And everyone is doing it
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16. And these organizations want your stories too!
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17. 3. The paradigm shift
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18. Organizational Backing
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19. New structure / stakeholder empowerment
• Make storytelling a priority
• Empower staff, stakeholders, and
beneficiaries
• Provide training
• Develop a storytelling toolkit
• Provide incentives
• Lead by example
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20. Resources
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21. 4. Do your homework
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22. Organization lacking commitment
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23. 5. Make it work
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35. 6. Own the shift
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36. Storytelling done right
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37. Q&A and Discussion
Thank You!
Michaela Hackner
mhackner@forumone.com
@kalabird
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