The New Culture of Storytelling

The New Culture of Storytelling Nonprofit Technology Conference April 9, 2010 Michaela Hackner, Senior Project Officer The New Culture of Storytelling April 9, 2010 0

I am... Michaela Guerin Hackner Web strategist, photographer, writer, hopeful changemaker. The New Culture of Storytelling April 9, 2010 1

Today… • Storytelling is the new black • How organizations are rocking it • The paradigm shift • Do your homework • Make it work • Own the shift Regardless of where we work, there are often amazing stories to tell… The New Culture of Storytelling April 9, 2010 2

1. Storytelling is the new black The New Culture of Storytelling April 9, 2010 3

You know storytelling is important Stories help us: Process complex ideas Understand our experiences Relate to others CONNECT The New Culture of Storytelling April 9, 2010 4

Storytelling is at the heart of our human experience The New Culture of Storytelling April 9, 2010 5

We tell stories every minute of every day The New Culture of Storytelling April 9, 2010 6

And stories connect us all And stories connect us all. The New Culture of Storytelling April 9, 2010 7

And everyone is doing it The New Culture of Storytelling April 9, 2010 8

2. How organizations are rocking it The New Culture of Storytelling April 9, 2010 9

I m Second The New Culture of Storytelling April 9, 2010 10

The New Culture of Storytelling April 9, 2010 13

And these organizations want your stories too! The New Culture of Storytelling April 9, 2010 15

3. The paradigm shift The New Culture of Storytelling April 9, 2010 16

Organizational Backing The New Culture of Storytelling April 9, 2010 17

New structure / stakeholder empowerment • Make storytelling a priority • Empower staff, stakeholders, and beneficiaries • Provide training • Develop a storytelling toolkit • Provide incentives • Lead by example The New Culture of Storytelling April 9, 2010 18

Resources The New Culture of Storytelling April 9, 2010 19

4. Do your homework The New Culture of Storytelling April 9, 2010 20

Organization lacking commitment The New Culture of Storytelling April 9, 2010 21

5. Make it work The New Culture of Storytelling April 9, 2010 22

6. Own the shift The New Culture of Storytelling April 9, 2010 34

Storytelling done right The New Culture of Storytelling April 9, 2010 35

Q&A and Discussion Thank You! Michaela Hackner mhackner@forumone.com @kalabird The New Culture of Storytelling April 9, 2010 36

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The New Culture of Storytelling

by Forum One Communications on Apr 21, 2010

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