Social "ME"dia: Employees as Advocates

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Social "ME"dia: Employees as Advocates

  1. 1. Social “ME”dia: Employees as Advocates Erica Kuhl Community Manager
  2. 2. Top 5 Tactics to Get ‘Em Hooked <ul><li>Clearly define social media for your organization </li></ul><ul><li>Demonstrate WIIFM </li></ul><ul><li>Threaten PR jail </li></ul><ul><li>Show the wins </li></ul><ul><li>Recognition and reward </li></ul>
  3. 3. What is Social Media to salesforce.com?
  4. 4. Salesforce Official Media Channels
  5. 5. Social Media Resource Center
  6. 6. What’s in it for me?
  7. 7. How Do I Promote My Webinar?
  8. 8. It’s About Engaging in the Conversation <ul><li>“ Learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about &quot;listening to customers.&quot; They will only sound human when they empower real human beings to speak on their behalf.” </li></ul>
  9. 9. Stay out of PR Jail!
  10. 10. Social Media Guidelines
  11. 11. Register All New Channels & Follow Guidelines
  12. 12. Show the wins
  13. 13. Employee Best Practices
  14. 16. Recognize the Heros
  15. 17. We appreciate everything you do to help spread the spirit of success and innovation across the salesforce.com community.
  16. 19. Finding me: LinkedIn: http://www.linkedin.com/in/ericakuhl Facebook: http://www.facebook.com/ericakuhl twitter: http://twitter.com/erica_kuhl Email: ekuhl@salesforce.com

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