Social “ME”dia: Employees as Advocates Erica Kuhl Community Manager

Top 5 Tactics to Get ‘Em Hooked Clearly define social media for your organization Demonstrate WIIFM Threaten PR jail Show the wins Recognition and reward

Clearly define social media for your organization

Demonstrate WIIFM

Threaten PR jail

Show the wins

Recognition and reward

What is Social Media to salesforce.com?

Salesforce Official Media Channels

Social Media Resource Center

What’s in it for me?

How Do I Promote My Webinar?

It’s About Engaging in the Conversation “ Learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.”

“ Learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.”

Stay out of PR Jail!

Social Media Guidelines

Register All New Channels & Follow Guidelines

Show the wins

Employee Best Practices

Recognize the Heros

We appreciate everything you do to help spread the spirit of success and innovation across the salesforce.com community.

Finding me: LinkedIn: http://www.linkedin.com/in/ericakuhl Facebook: http://www.facebook.com/ericakuhl twitter: http://twitter.com/erica_kuhl Email: ekuhl@salesforce.com