Social Marketing and Advertising

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Social Marketing and Advertising

  1. 1. 1<br />Social Marketing & Advertising <br />Robb Miller<br />VP of Business Development<br />rmiller@kickapps.com<br />415-595-3378 <br />Blog: www.broccolirobb.com<br />Twitter: robbyrobb72 <br />
  2. 2. 2<br />Social Marketing and Advertising<br />“Your brand is not my friend.”<br />Alan Wolk, Toad Stool Consulting<br />
  3. 3. 3<br />Social Marketing and Advertising<br />If your brand is not a Prom King, your social advertising strategy needs to be…<br />•Entertaining<br />•Informative<br />•Have Utility<br />•Money*<br />•Recognition<br />*Alan Wolk, Toad Stool Consulting<br />
  4. 4. 4<br />Social Marketing and Advertising<br />•Entertaining<br />•Recognition<br />Ovation TV and Wacom<br />
  5. 5. 5<br />Social Marketing and Advertising<br /><ul><li> “Curated” landing page
  6. 6. Showcases notable artists and organizations, who share relevant content
  7. 7. Built with widgets
  8. 8. Ovation gets membership, their dialogue within the community, their inspiration & free marketing materials</li></li></ul><li>6<br />Social Marketing and Advertising<br /><ul><li> Points & Levels system
  9. 9. Rewards the members who spend the most time on the site
  10. 10. They become “Ambassadors, Moderators and Curators” as they move through the levels, gaining more control over aspects of the community and credibility</li></li></ul><li>7<br />Social Marketing and Advertising<br /><ul><li> Members Happy Hour chat room
  11. 11. Great way to measure activity and membership
  12. 12. Ovation employees attend, but not as moderators so much as facilitators</li></li></ul><li>8<br />Social Marketing and Advertising<br /><ul><li> With eROI launched a pilot contest called Power of the Pens, Facebook, YouTube and Twitter pages, and the Pen Collective, a series of artist profiles</li></li></ul><li>9<br />Social Marketing and Advertising<br /><ul><li>300 USBs
  13. 13. Custom Messaging and Invite Code
  14. 14. Sent to Key People or Partners / Influencers</li></li></ul><li>10<br />Social Marketing and Advertising<br /><ul><li> Next generation branded social network at Wacom’s .com
  15. 15. Profiles, UGC, Comments and Marks, Groups, etc…
  16. 16. My Works Space = soft sell</li></li></ul><li>11<br />Thanks<br />Robb Miller<br />VP of Business Development<br />rmiller@kickapps.com<br />415-595-3378 <br />Blog: www.broccolirobb.com<br />Twitter: robbyrobb72 <br />

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