1Social Marketing & Advertising Robb MillerVP of Business Developmentrmiller@kickapps.com415-595-3378 Blog: www.broccolirobb.comTwitter: robbyrobb72

2Social Marketing and Advertising“Your brand is not my friend.”Alan Wolk, Toad Stool Consulting

3Social Marketing and AdvertisingIf your brand is not a Prom King, your social advertising strategy needs to be…•Entertaining•Informative•Have Utility•Money*•Recognition*Alan Wolk, Toad Stool Consulting

4Social Marketing and Advertising•Entertaining•RecognitionOvation TV and Wacom

5Social Marketing and Advertising “Curated” landing page Showcases notable artists and organizations, who share relevant content Built with widgets Ovation gets membership, their dialogue within the community, their inspiration & free marketing materials

“Curated” landing page

Showcases notable artists and organizations, who share relevant content

Built with widgets

Ovation gets membership, their dialogue within the community, their inspiration & free marketing materials

6Social Marketing and Advertising Points & Levels system Rewards the members who spend the most time on the site They become “Ambassadors, Moderators and Curators” as they move through the levels, gaining more control over aspects of the community and credibility

Points & Levels system

Rewards the members who spend the most time on the site

They become “Ambassadors, Moderators and Curators” as they move through the levels, gaining more control over aspects of the community and credibility

7Social Marketing and Advertising Members Happy Hour chat room Great way to measure activity and membership Ovation employees attend, but not as moderators so much as facilitators

Members Happy Hour chat room

Great way to measure activity and membership

Ovation employees attend, but not as moderators so much as facilitators

8Social Marketing and Advertising With eROI launched a pilot contest called Power of the Pens, Facebook, YouTube and Twitter pages, and the Pen Collective, a series of artist profiles

With eROI launched a pilot contest called Power of the Pens, Facebook, YouTube and Twitter pages, and the Pen Collective, a series of artist profiles

9Social Marketing and Advertising300 USBsCustom Messaging and Invite CodeSent to Key People or Partners / Influencers

300 USBs

Custom Messaging and Invite Code

Sent to Key People or Partners / Influencers

10Social Marketing and Advertising Next generation branded social network at Wacom’s .comProfiles, UGC, Comments and Marks, Groups, etc…My Works Space = soft sell

Next generation branded social network at Wacom’s .com

Profiles, UGC, Comments and Marks, Groups, etc…

My Works Space = soft sell

11ThanksRobb MillerVP of Business Developmentrmiller@kickapps.com415-595-3378 Blog: www.broccolirobb.comTwitter: robbyrobb72