Become a Facebook Rock Star: Network for Good Webinar

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Thousands of organizations have rushed to create a presence Facebook, but few stand out from the crowd. Sarah Koch of Causes is joined by Michaela Hackner and Andrew Cohen of Forum One Communications to provide tips on how to set the stage for success using Facebook Pages and Causes. This presentation was sponsored by Network for Good in August 2010. More information: www.forumone.com, causes.com, networkforgood.com.

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  • Fresh Squeezed Fridays (bulletin)Featured child of the week with heart-touching story
  • Become a Facebook Rock Star: Network for Good Webinar

    1. 1. Become a Facebook Rock Star<br />
    2. 2. About Network for Good<br />Upcoming Trainings: Nonprofit911.org<br />NetworkForGood.org – for Nonprofits<br />
    3. 3. Introductions<br />Sarah Koch<br />Nonprofit Coordinator, Causes<br />@causes<br />Michaela Hackner<br />Senior Project Officer, Forum One Communications<br />@kalabird<br />Andrew Cohen<br />Managing Director, Forum One Communications<br />@andrewjcohen<br />
    4. 4. 1. Why “Play” in Facebook?<br />
    5. 5. Facebook: Why It Matters<br />#2 most visited site on the Internet, second to Google.<br />71 billion visits a day<br />The average person spends 50 minutes a day<br />Facebook is the single largest repository of photos<br />Source: Mashable.com, April 2010<br />
    6. 6. Facebook: Useful for…<br />= 71 billion visits everyday<br />Extending presence into extremely popular site<br />Hosting conversations<br />Viral sharing of interesting/unusual items<br />Extending leaders’ personal networks<br />Targeting by demographics, interests, geography<br />
    7. 7. 2. Getting the Band Together<br />
    8. 8. Establishing a Presence on Facebook<br />
    9. 9. Pages v Groups<br />
    10. 10. Pages vs. Groups<br />Groups<br />Pages<br />You “like” a Page<br />For business, orgs, public figures <br />Vanity URLs<br />Public<br />Can host apps<br />Can use social ads<br />Updates news feed<br />No email limit<br />Email segmentation (geo, lang.)<br />Resembles a Group<br /><ul><li>You “join” a Group.
    11. 11. For clubs, alumni, groups
    12. 12. No Vanity URLs
    13. 13. FB users only
    14. 14. No apps
    15. 15. Ads, but not social
    16. 16. Updates news feed
    17. 17. Email limit: 5,000
    18. 18. No email segmentation
    19. 19. Resembles a Page</li></li></ul><li>Facebook: How to Grow Fans<br />Set up a vanity URL<br />Allow friend postings<br />Place Facebook buttons<br />Hold contests, “give-aways”<br />Run target advertising<br />Be interesting!<br />Integrate into your site<br />
    20. 20. Facebook: How to Write for It<br />Be humorous<br />Post once or twice a day<br />Publicize events<br />Post links to external items too<br />Ask questions, begin conversations<br />Videos and photos stand out<br />Don’t ask for favors too often<br />
    21. 21. 3. Jamming with Causes<br />
    22. 22. Causes: A Platform for Action<br /><ul><li>140 million users
    23. 23. 440,000 causes
    24. 24. 15,000 official nonprofit partners
    25. 25. $25 million donated in 3 years
    26. 26. 1 million media views per day
    27. 27. Actions: Advocacy, Awareness-Raising and Fundraising</li></li></ul><li>Create a Community<br />1. Grow Your Membership<br /><ul><li> Membership Drives
    28. 28. Contests for the Top Recruiter
    29. 29. Send bulletins asking members to recruit their friends</li></ul>2. Educate Them About You!<br />
    30. 30. Direct Marketing: Top-Down Messaging <br />
    31. 31. Social Media: Decentralized Organizing Model<br />
    32. 32. Fundraising<br />
    33. 33. Donation Form and Donations Through Causes<br />
    34. 34. Step 1: Create Your Fundraising Campaign<br /><ul><li> Go to your Nonprofit Partner Center: </li></ul>http://nonprofits.causes.com<br /><ul><li> Click on the “Fundraising” Tab
    35. 35. Click “Create a Custom Campaign”</li></li></ul><li>What Makes a Good Fundraising Campaign<br /><ul><li> Specific
    36. 36. Urgent (deadline)
    37. 37. Tangible Impact
    38. 38. Available Media – video and photos of need and impact
    39. 39. Cost is the true cost of the project – breakdown of the price?</li></li></ul><li>Step 2: Ask Members to Donate<br />Call to Action = “Donate” button in emails and posted on the cause<br />
    40. 40. Create a Communications Schedule<br /><ul><li> From your Partner Center, you can send messages to:
    41. 41. affiliate cause members (make sure your FB profile is linked in “Account”)
    42. 42. administrators of your affiliate causes
    43. 43. everyone who donates (and target by when they donated)
    44. 44. everyone who promotes your campaign (and target by when they promoted)</li></li></ul><li>What Makes a Good Bulletin<br /><ul><li> Title: short, catchy hook that will make them open the email
    45. 45. Body: short, casual, lots of links to the donate page on the cause (not your website’s donate page)
    46. 46. Don’t send links outside of Facebook
    47. 47. Don’t ask members to do many things in the same bulletin
    48. 48. Don’t deviate from the message during the campaign</li></li></ul><li>Step 3: Getting Your Community Involved<br />
    49. 49. Closing the Loop<br />
    50. 50. 4. Playing Like a Rock Star<br />
    51. 51.
    52. 52.
    53. 53.
    54. 54.
    55. 55.
    56. 56. 32<br />
    57. 57. Case Study: “The Cove” - Save Japan Dolphins<br />
    58. 58. 5. Learning About Your Facebook <br /> Supporters<br />
    59. 59. Insights<br />
    60. 60. Insights<br />
    61. 61. Causes Impact<br />
    62. 62. Resources<br />Forum One Facebook Resources http://www.forumone.com/facebook-resources<br />Causes Exchange Blog and Resource Center<br />http://exchange.causes.com<br />
    63. 63. Nonprofit911.org<br />Recording & transcript will be available soon<br />NEXT Webinar: 8/31 Overachiever’s Guide to Year-End Fundraising with Sea Change Strategies & Care2<br />
    64. 64. Thank You!<br />Sarah Koch, sarah@causes.com@causes<br />Michaela Hackner, mhackner@forumone.com<br /> @kalabird<br />Andrew Cohen, acohen@forumone.com@andrewjcohen<br />
    65. 65.
    66. 66. LEARN MORE:www.forumone.com <br />

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