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Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar
 

Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar

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Tim Shaw, Director of Strategy at Forum One Communications, outlines the components of a successful strategy for online services. This presentation was a short introduction at the start of a Web ...

Tim Shaw, Director of Strategy at Forum One Communications, outlines the components of a successful strategy for online services. This presentation was a short introduction at the start of a Web Executive Seminar that featured presentations from four nonprofit organizations. The event was held on Sept. 26, 2007 at the National Press Club in Washington DC.
Learn more at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

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Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar Presentation Transcript

  • Six Steps to a Successful Online Strategy Tim Shaw, tshaw@forumone.com September 26, 2007 Web Executive Seminar
  • Introductions and Logistics
  •  
  • The Truth
    • A mix of:
    • “Common sense” decisions
    • Complex “soul searching”
  • Six Steps Know your goals Know your audiences 2 1
  • Six Steps Know yourself Select optimal services Goals Audiences 1 2 3 4
  • Six Steps Goals Audiences Sell & effect change Monitor & manage 1 2 Organization 3 Services 4 6 5
  • Our tour guides…
    • Christine Sedky, World Bank’s Youthink!
    • Jon Platner, Planned Parenthood Federation of America
    • Chas Offutt, American Rivers
    • Bruce Geisert, IT Planning Consultant
  • Six Steps - Summary Know Your Goals Know Your Audiences 1 2 Know Your Organization 3 Select Optimal Services 4 Sell & Effect Change Monitor & Manage 6 5