Six Steps to a Successful Online Strategy

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Six Steps to a Successful Online Strategy Tim Shaw, tshaw@forumone.com September 26, 2007 Web Executive Seminar
Introductions and Logistics
The Truth
- A mix of:
- “Common sense” decisions
- Complex “soul searching”
Six Steps Know your goals Know your audiences 2 1
Six Steps Know yourself Select optimal services Goals Audiences 1 2 3 4
Six Steps Goals Audiences Sell & effect change Monitor & manage 1 2 Organization 3 Services 4 6 5
Our tour guides…
- Christine Sedky, World Bank’s Youthink!
- Jon Platner, Planned Parenthood Federation of America
- Chas Offutt, American Rivers
- Bruce Geisert, IT Planning Consultant
Six Steps - Summary Know Your Goals Know Your Audiences 1 2 Know Your Organization 3 Select Optimal Services 4 Sell & Effect Change Monitor & Manage 6 5