Six Steps to a Successful Online Strategy Tim Shaw, tshaw@forumone.com September 26, 2007 Web Executive Seminar
Introductions and Logistics
 
The Truth <ul><li>A mix of: </li></ul><ul><li>“Common sense” decisions </li></ul><ul><li>Complex “soul searching” </li></ul>
Six Steps Know your goals Know your audiences 2 1
Six Steps Know yourself Select optimal services Goals Audiences 1 2 3 4
Six Steps Goals Audiences Sell & effect change Monitor & manage 1 2 Organization 3 Services 4 6 5
Our tour guides… <ul><li>Christine Sedky, World Bank’s Youthink!  </li></ul><ul><li>Jon Platner, Planned Parenthood Federa...
Six Steps - Summary Know Your Goals Know  Your Audiences 1 2 Know Your Organization 3 Select Optimal Services 4 Sell & Eff...
Upcoming SlideShare
Loading in...5
×

Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar

5,742

Published on

Tim Shaw, Director of Strategy at Forum One Communications, outlines the components of a successful strategy for online services. This presentation was a short introduction at the start of a Web Executive Seminar that featured presentations from four nonprofit organizations. The event was held on Sept. 26, 2007 at the National Press Club in Washington DC.
Learn more at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

Published in: Economy & Finance, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,742
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide
  • Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar

    1. 1. Six Steps to a Successful Online Strategy Tim Shaw, tshaw@forumone.com September 26, 2007 Web Executive Seminar
    2. 2. Introductions and Logistics
    3. 4. The Truth <ul><li>A mix of: </li></ul><ul><li>“Common sense” decisions </li></ul><ul><li>Complex “soul searching” </li></ul>
    4. 5. Six Steps Know your goals Know your audiences 2 1
    5. 6. Six Steps Know yourself Select optimal services Goals Audiences 1 2 3 4
    6. 7. Six Steps Goals Audiences Sell & effect change Monitor & manage 1 2 Organization 3 Services 4 6 5
    7. 8. Our tour guides… <ul><li>Christine Sedky, World Bank’s Youthink! </li></ul><ul><li>Jon Platner, Planned Parenthood Federation of America </li></ul><ul><li>Chas Offutt, American Rivers </li></ul><ul><li>Bruce Geisert, IT Planning Consultant </li></ul>
    8. 9. Six Steps - Summary Know Your Goals Know Your Audiences 1 2 Know Your Organization 3 Select Optimal Services 4 Sell & Effect Change Monitor & Manage 6 5

    ×