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SID W Online Community--Leveraging Social Networking and Virtual Communities in Global Health / Forum One Communications
 

SID W Online Community--Leveraging Social Networking and Virtual Communities in Global Health / Forum One Communications

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Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for ...

Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for campaigning, promoting programmatic work, disseminating knowlege, sharing data, collaborating, communicating, facilitating discussion, debating, etc). Specifically examines Twitter, blogging, facebook campaign, and ning strategies in global health. Ties social networking and virtual community initiatives to MDGs. http://www.ForumOne.com / contact Suzanne Rainey srainey@ForumOne.com .

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  • Who writes for a blog? Who is on Facebook? Who uses LinkedIn? Who manages a web site? "Building Sustainable Strategic Information Systems in Low-Resource Countries," Bobby Jefferson, Healthcare Management Information System Advisor; Senior IT Advisor - HIV/AIDS, Futures Group International "Remote Prescriptive Learning - A Cost-Effective Tool to Increase Healthcare Capacity in the Developing World," Colleen Kraft, MD, President/Virginia Chapter, American Academy of Pediatrics "The Community Can Help Itself: Using Mobile Phones to Revolutionize Healthcare Delivery," Yuri Ostrovsky, Chief Technology Officer, ClickDiagnostics, Inc. "Global Health, The Internet, and the Global Development Commons: What Does The Future Hold?" Suzanne Rainey, Forum One Communications
  • Who writes for a blog? Who is on Facebook? Who uses LinkedIn? Who manages a web site? "Building Sustainable Strategic Information Systems in Low-Resource Countries," Bobby Jefferson, Healthcare Management Information System Advisor; Senior IT Advisor - HIV/AIDS, Futures Group International "Remote Prescriptive Learning - A Cost-Effective Tool to Increase Healthcare Capacity in the Developing World," Colleen Kraft, MD, President/Virginia Chapter, American Academy of Pediatrics "The Community Can Help Itself: Using Mobile Phones to Revolutionize Healthcare Delivery," Yuri Ostrovsky, Chief Technology Officer, ClickDiagnostics, Inc. "Global Health, The Internet, and the Global Development Commons: What Does The Future Hold?" Suzanne Rainey, Forum One Communications
  • To bring things into more concrete numbers I have a few statistics. Basically 1/6 th of the world is connected to the internet somehow. 1.6 billion people. That number has grown by over 1/3 in the past 2 years. 4 billion cell phones
  • In terms of social networking….who are we listening to?
  • These charts are reasons that we should be thinking about how we use these tools in our global health efforts, whether it’s campaigning, or promoting our programmatic work, disseminating knowledge & data
  • This is a social network map of the most linked-to blogs in the English language. They form network neighborhoods of authors with similar interests. The blogosphere is one huge ecosystem itself—for as you know, bloggers blog, and they link to other blogs and other websites and other pieces of content. They tie it all together for us. This blogosphere model is sort of where we’re headed—towards groups of groups—of people and organizations with similar interests, dealing with similar global issues, and certainly in the global health community, we should all be thinking more about the neighborhoods we communicate in online.
  • I’m going to focus on Twitter and Facebook today. There are other tools out there, but I wanted to go a little bit in-depth into how they can be used in global health. Lots of the tactics can be translated to some of the other social networking sites like LinkedIn, but these are the most prominent byfar. First let’s look at Twitter because there’s a lot of buzz, and I do think there are some real applications and reasons to use it along with other social networking tools, to further our global health agendas. I think I have a renewed because last week I learned of my very first true client referral from Twitter—someone liked what Forum One tweeted, went to our site, and now we’re talking about
  • How many of you use Twitter personally? How many for your organization? Do you all know what Twitter is? It’s a tool that lets you brodacast very short snippets of information—140 characters, to be precise. I think we’re all hearing about Twitter and why it’s useful. For those of you who don’t yet really know what Twitter is…..it’s just this simple website…..You create a user account. Then you post little snippets of 140 characters. You go out and find people you want to follow—meaning read their posts…and you follow them. And then they follow you. So then you have a stream of posts on your personal Twitter page that just doesn’t end. Dipping finger in a river….
  • And that’s personally, or organizationally
  • Thinking in these terms when you’re trying to justify to senior management that you should spend x hours per week doing this stuff is really crucial
  • Organizationally speaking, I thought I’d put out a few ideas about what, in my humble opinion, makes a good tweet.
  • I thought I’d use the example of using some social networking tools around events because there are some solid, generally very good applications—and whether or not you actually host face to face events in your organization—you might also think about this in terms of an event being the launch of a new book or big research publication, or the start of a new program you’d like the world to know about…so the tactics translate to several scenarios well.
  • You should blog before any event—and blog with substance. The other day I heard one of the key fellows who ran the online campaign for Obama’s presidential campaign talk. Do you know how much money they raised online? $750 million dollars. He said that if “If your organization doesn’t have a blog, you don’t have a dynamic web site. Twitter is like a micro blog—so anything that you blog, should also be summarized in a sentence on Twitter. The Center for Global Development does this well. In terms of an event, your blog can & should be where you summarize what all happened at the event, and capture the gold nuggets from Twitter & Facebook. For example….
  • Because Twitter only saves tweets for 3 weeks.
  • How many of you use Facebook?
  • These people
  • Th
  • First I’m going to talk a little bit about this phenomenon of Twitter because there’s a lot of buzz, and I do think there are some real applications and reasons to use it along with other social networking tools, to further our global health agendas. I think I have a renewed because last week I learned of my very first true client referral from Twitter—someone liked what Forum One tweeted, went to our site, and now we’re talking about

SID W Online Community--Leveraging Social Networking and Virtual Communities in Global Health / Forum One Communications SID W Online Community--Leveraging Social Networking and Virtual Communities in Global Health / Forum One Communications Presentation Transcript

  • Leveraging Social Networking and Virtual Communities in Global Health Suzanne Rainey Joe Pringle Peggy D’Adamo (JHU/HIPNET) Megan O’Brien (JHU CCP) Forum One Communications [email_address] Tel 703.548.1855 x12 FreeFoto.com
  • Slides provided by Learn more: www.forumone.com
  • About Forum One
    • We’re a digital communications firm focused on accelerating progress on important issues  -- health, education, environment, international development, and others.
    • We provide expertise in:
      • internet strategy
      • online community and collaboration
      • user experience and design, and
      • web technology
    • Our goal: To help our clients increase their impact.
    • Our tagline: Communicate. Collaborate. Change the World.
  • Leveraging Social Networking and Virtual Communities in Global Health Suzanne Rainey Joe Pringle Peggy D’Adamo (JHU/HIPNET) Megan O’Brien (JHU CCP) Forum One Communications [email_address] Tel 703.548.1855 x12 FreeFoto.com
  • Today’s Agenda
    • Introductions
    • What questions do you want answered today?
    • Social networking (Suzanne Rainey)
    • Online community (Peggy D’Adamo & Megan O’Brien)
    • Global community knowledge sharing (Joe Pringle)
    • Discussion (30 minutes)
  • Internet Users Worldwide           Worldwide: 1.6 billion
  • To Whom Do We Listen?
  • To Whom Do We Listen?
  • These Tools Can Help Us
      • Campaign
      • Promote our programmatic work
      • Disseminate knowledge
      • Share data
      • Collaborate
      • Communicate/Discuss/Debate
      • … to reach our global health goals, and impact the MDGs
  • Source: Morningside Analytics
  • Twitter and Global Health
  •  
  • Why Use Twitter?
    • My personal theory:
    • You get out what you put in.
  • Why Use Twitter?
    • As part of your organization’s strategic objectives , to:
    • Expand your organization’s prominence
    • Reach new kinds of users
    • Find people who won’t just find you
    • Advertise your:
      • Events
      • Publications
      • Staff
      • Services
    • Share knowledge—What’s going on
  • Create a ‘Followers’ Strategy
    • Search and follow, and post things for people interested in:
      • USAID
      • Global health
      • GHC
      • Malaria
      • Tanzania
  • What Makes a Good Tweet?
  • What Makes a Good Tweet?
    • Using Social Networking Tools to
    • Promote and Capture Events:
    • Pre
    • Post
    • During
    • … to get more value
  • Before Events: Education
    • Talk about the event
    • Encourage people to sign up/register
    • Show them where to go on your organization’s web site
    • Promote reading materials on your site in advance
    • Promote people behind the event
  • Conduct an Interview: Pre Event
  • Twitter: Pre Event
  • Facebook: Pre Event
  • Blogging: Pre Event
  • Summarize Best Tweets
  • Twubs: During/Post Event
  • During an Event: Market/Teach
    • Hand out flyer with instructions:
      • Promote the ‘hash tag’, e.g. #ghc36, #interaction09
      • Promote the ways you’re capturing the event:
        • Flicker or Twitter Photos
        • Facebook
        • Video
        • Other
  • How Are You Using Twitter?
  • Facebook
  • People Use Facebook for:
    • Organizational promotion
    • Individual promotion
    • Campaigns
    • Fundraising/causes
    • Creating groups
    • …extending your presence
  • Why Facebook?
    • More than 250 million active users
    • More than 120 million users log on to Facebook at least once each day
    • The fastest growing demographic is those 35 years old and older
    • Average user has 120 friends on the site
    • More than 5 billion minutes are spent on Facebook each day
    • More than 8 million users become fans of Pages each day
  • Why Facebook?
    • These people aren’t all going to your xyz.org web site
    • People trust their friends, and tend to do what their friends ask them to do….or at least consider it
  • SID/W on Facebook
  •  
  • Facebook: Campaigns
  • How Are You Using Facebook?
  • Online Communities Using Ning
  • Online Communities: Ning
    • Private communities (behind a password)
    • Useful for:
      • Group coordination, networking
      • Sharing ideas & best practices
      • Discussing
      • Enhancing event participation
      • Chat
      • Promotion of individual work
      • Organize events
      • Share photos
  • Ning Features:
    • Personal member profiles
    • Event organization
    • Blogs
    • News & updates
    • Chat/Discussion
    • Group messaging
    • RSS
    • Multilingual
    • It is NOT: A document library/content management system
  • Ning: Health Systems Community redencuestas.org
  • opendev.ning.com
  • Telecentre.org
  • Thank You!
    • Suzanne Rainey
    • [email_address]
    • 703.548.1855 x 12
  • Slides provided by Learn more: www.forumone.com