Presented by
Michaela Guerin Hackner
April 27, 2009
Putting storytelling strategy into practice
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0

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1. Storytelling in the field: a case study
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Storytelling in the field
Regardless of where we work, there are often amazing stories to tell…
Uganda
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Go the distance
Identify a good story…..
Ethiopia
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The story
….At the beginning of the
interview she proudly writes
her long name on a piece of
paper without hesitation -
quite a feat for a woman
with little education and only
four months of literacy
training. …
Alexanderena Nanzala
Uganda
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2. Empowering others to tell your story
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 6

Identifying a good storyteller
Choose someone who:
• Has access.
• Is passionate and curious.
• Can tell the story from the perspective
of the subject.
• Has the time to tell the story.
Ethiopia
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Storytelling toolkit
Develop a storytelling toolkit that can be
shared with staff members. Include:
• Guidelines for how to identify a success
story.
• Tools and translator if necessary.
• A list of questions.
• How to write a good success story.
• Past examples.
Kenya
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Providing a platform for recognition
http://worthwomen.typepad.com
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3. Sharing your story
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Low-bandwidth storytelling
• Blogs
• Flickr and photos slideshows
(PictoBrowser)
• PDF Handouts for download
• Twitter
• Facebook fan pages
• Slideshare presentation or an
embedded slideshow on your site
(e.g. Sound Slides)
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Celebrate your successes
Market your stories, and you never know
who might pick them up.
…or what
might happen
next.
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Questions?
Contact Information:
Michaela Guerin Hackner
mhackner@forumone.com
703.548.1855 x47
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 13

Slides provided by
Learn more:
www.forumone.com
Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 14