Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite & 1 Group

    Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications - Presentation Transcript

    1. Presented by Michaela Guerin Hackner April 27, 2009 Putting storytelling strategy into practice Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
    2. Slides provided by Learn more: www.forumone.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1
    3. 1. Storytelling in the field: a case study Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 2
    4. Storytelling in the field Regardless of where we work, there are often amazing stories to tell… Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 3
    5. Go the distance Identify a good story….. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 4
    6. The story ….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation - quite a feat for a woman with little education and only four months of literacy training. … Alexanderena Nanzala Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 5
    7. 2. Empowering others to tell your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 6
    8. Identifying a good storyteller Choose someone who: • Has access. • Is passionate and curious. • Can tell the story from the perspective of the subject. • Has the time to tell the story. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 7
    9. Storytelling toolkit Develop a storytelling toolkit that can be shared with staff members. Include: • Guidelines for how to identify a success story. • Tools and translator if necessary. • A list of questions. • How to write a good success story. • Past examples. Kenya Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 8
    10. Providing a platform for recognition http://worthwomen.typepad.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 9
    11. 3. Sharing your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 10
    12. Low-bandwidth storytelling • Blogs • Flickr and photos slideshows (PictoBrowser) • PDF Handouts for download • Twitter • Facebook fan pages • Slideshare presentation or an embedded slideshow on your site (e.g. Sound Slides) Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 11
    13. Celebrate your successes Market your stories, and you never know who might pick them up. …or what might happen next. Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 12
    14. Questions? Contact Information: Michaela Guerin Hackner mhackner@forumone.com 703.548.1855 x47 Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 13
    15. Slides provided by Learn more: www.forumone.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 14

    + Forum One CommunicationsForum One Communications, 6 months ago

    custom

    1237 views, 1 favs, 3 embeds more stats

    Action is at the heart of what our organizations do more

    More info about this document

    CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

    Go to text version

    • Total Views 1237
      • 1225 on SlideShare
      • 12 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 23
    Most viewed embeds
    • 10 views on http://influence.forumone.com
    • 1 views on http://www.kurtvoelker.com
    • 1 views on http://f1demo.groupsite.com

    more

    All embeds
    • 10 views on http://influence.forumone.com
    • 1 views on http://www.kurtvoelker.com
    • 1 views on http://f1demo.groupsite.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories