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Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications
 

Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications

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Action is at the heart of what our organizations do. But how do you convince that anonymous person behind a computer screen to make a commitment? You make them think, feel and care. And the best way ...

Action is at the heart of what our organizations do. But how do you convince that anonymous person behind a computer screen to make a commitment? You make them think, feel and care. And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged.

Takeaways:

1. An understanding of how and why the storytelling approach works

2. A short lesson on how to structure stories for maximum readability and impact online

3. Examples of how to specifically tie the storytelling approach to fundraising and advocacy campaigns

Contact Michaela Hackner mhackner@ForumOne.com / http://www.ForumOne.com .

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    Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications Presentation Transcript

    • Presented by Michaela Guerin Hackner April 27, 2009 Putting storytelling strategy into practice Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
    • Slides provided by Learn more: www.forumone.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1
    • 1. Storytelling in the field: a case study Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 2
    • Storytelling in the field Regardless of where we work, there are often amazing stories to tell… Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 3
    • Go the distance Identify a good story….. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 4
    • The story ….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation - quite a feat for a woman with little education and only four months of literacy training. … Alexanderena Nanzala Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 5
    • 2. Empowering others to tell your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 6
    • Identifying a good storyteller Choose someone who: • Has access. • Is passionate and curious. • Can tell the story from the perspective of the subject. • Has the time to tell the story. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 7
    • Storytelling toolkit Develop a storytelling toolkit that can be shared with staff members. Include: • Guidelines for how to identify a success story. • Tools and translator if necessary. • A list of questions. • How to write a good success story. • Past examples. Kenya Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 8
    • Providing a platform for recognition http://worthwomen.typepad.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 9
    • 3. Sharing your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 10
    • Low-bandwidth storytelling • Blogs • Flickr and photos slideshows (PictoBrowser) • PDF Handouts for download • Twitter • Facebook fan pages • Slideshare presentation or an embedded slideshow on your site (e.g. Sound Slides) Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 11
    • Celebrate your successes Market your stories, and you never know who might pick them up. …or what might happen next. Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 12
    • Questions? Contact Information: Michaela Guerin Hackner mhackner@forumone.com 703.548.1855 x47 Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 13
    • Slides provided by Learn more: www.forumone.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 14