Presented by
                                                                              Michaela Guerin Hackner
       ...
Slides provided by




                                  Learn more:
                                  www.forumone.com
Be...
1. Storytelling in the field: a case study




Better Online Storytelling – Putting Storytelling Strategy into Practice   ...
Storytelling in the field




     Regardless of where we work, there are often amazing stories to tell…
                 ...
Go the distance



       Identify a good story…..




                                                                   ...
The story

      ….At the beginning of the
      interview she proudly writes
      her long name on a piece of
      pape...
2. Empowering others to tell your story




Better Online Storytelling – Putting Storytelling Strategy into Practice   Apr...
Identifying a good storyteller


   Choose someone who:
   • Has access.
   • Is passionate and curious.
   • Can tell the...
Storytelling toolkit

   Develop a storytelling toolkit that can be
   shared with staff members. Include:

   • Guideline...
Providing a platform for recognition




                                                  http://worthwomen.typepad.com
B...
3. Sharing your story




Better Online Storytelling – Putting Storytelling Strategy into Practice   April 27, 2009   10
Low-bandwidth storytelling


   • Blogs
   • Flickr and photos slideshows
     (PictoBrowser)
   • PDF Handouts for downlo...
Celebrate your successes
Market your stories, and you never know
who might pick them up.




…or what
might happen
next.

...
Questions?

Contact Information:
Michaela Guerin Hackner
mhackner@forumone.com
703.548.1855 x47




Better Online Storytel...
Slides provided by




                                  Learn more:
                                  www.forumone.com
Be...
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Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications

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Action is at the heart of what our organizations do. But how do you convince that anonymous person behind a computer screen to make a commitment? You make them think, feel and care. And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged.

Takeaways:

1. An understanding of how and why the storytelling approach works

2. A short lesson on how to structure stories for maximum readability and impact online

3. Examples of how to specifically tie the storytelling approach to fundraising and advocacy campaigns

Contact Michaela Hackner mhackner@ForumOne.com / http://www.ForumOne.com .

Published in: Technology, Spiritual, Education
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Putting Storytelling Strategy Into Practice - Michaela Hackner / Forum One Communications

  1. 1. Presented by Michaela Guerin Hackner April 27, 2009 Putting storytelling strategy into practice Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0
  2. 2. Slides provided by Learn more: www.forumone.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1
  3. 3. 1. Storytelling in the field: a case study Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 2
  4. 4. Storytelling in the field Regardless of where we work, there are often amazing stories to tell… Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 3
  5. 5. Go the distance Identify a good story….. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 4
  6. 6. The story ….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation - quite a feat for a woman with little education and only four months of literacy training. … Alexanderena Nanzala Uganda Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 5
  7. 7. 2. Empowering others to tell your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 6
  8. 8. Identifying a good storyteller Choose someone who: • Has access. • Is passionate and curious. • Can tell the story from the perspective of the subject. • Has the time to tell the story. Ethiopia Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 7
  9. 9. Storytelling toolkit Develop a storytelling toolkit that can be shared with staff members. Include: • Guidelines for how to identify a success story. • Tools and translator if necessary. • A list of questions. • How to write a good success story. • Past examples. Kenya Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 8
  10. 10. Providing a platform for recognition http://worthwomen.typepad.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 9
  11. 11. 3. Sharing your story Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 10
  12. 12. Low-bandwidth storytelling • Blogs • Flickr and photos slideshows (PictoBrowser) • PDF Handouts for download • Twitter • Facebook fan pages • Slideshare presentation or an embedded slideshow on your site (e.g. Sound Slides) Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 11
  13. 13. Celebrate your successes Market your stories, and you never know who might pick them up. …or what might happen next. Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 12
  14. 14. Questions? Contact Information: Michaela Guerin Hackner mhackner@forumone.com 703.548.1855 x47 Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 13
  15. 15. Slides provided by Learn more: www.forumone.com Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 14
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