Online Trends In Communications Impact / Kurt Voelker, Forum One Communications

Online Trends in Communications Impact December 12, 2007 Kurt Voelker CTO, Forum One Communications

Crowd-Sourcing Empower your constituents, put them to work. The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of "friending"

Crowd Sourcing Empower your constituents, put them to work.

The Internet Archive Project digitizes public domain books.

150,000 hours are spent on captchas EVERY DAY.

What can my crowd do?

The Network Effect make your information and tools better.

Flickr uses its network to make search results better.

WashingtonPost.com uses the network to provide more depth of coverage

The New York Times uses its network to bubble up good stuff

Community Value Individual Utility save, send, tag, share, search, rate, compare, post, download, favorite, print, vote, pay, donate, etc Page rank, interestingness, links-in, most, least, recommendations, estimations, taxonomy, folksonomy, repository, history, etc

Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility

Give them tools But be careful! http://www.youtube.com/watch?v=azqvP-f94Cs

Give them tools But be careful!

Put Down the Bull Horn Building interactive relationships in a world of friending

People can’t hear you They are too busy listening to their friends

“ We see these emerging web sites and news venues as being important because they dictate, for a growing amount of people, how news and information are now being discovered online.” Jonathan Colman Manager, Digital Marketing The Nature Conservancy

Jonathan Colman Manager, Digital Marketing The Nature Conservancy & Friends 106 140 170 721 205

845 diggs 2,127 visitors to Nature.org in 1 hr 6,234 landing page views in 1 hr 2,238 actions taken (35% conv.) Source: Building Buzz and Marketing by Mob with Digg.com, Jonathon Colman http://www.slideshare.net/jcolman/building-buzz-and-marketing-by-mob-with-diggcom/

Crowd-Sourcing Empower your constituents, put them to work. The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of "friending"