• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Online Community Metrics / Forum One Communications
 

Online Community Metrics / Forum One Communications

on

  • 4,090 views

In this presentation, Bill Johnston, Chief Community Officer of Forum One Communications, outlines principal online community metrics for tracking and enhancing social media efforts. Contact Bill ...

In this presentation, Bill Johnston, Chief Community Officer of Forum One Communications, outlines principal online community metrics for tracking and enhancing social media efforts. Contact Bill Johnston bjohnston@ForumOne.com

Statistics

Views

Total Views
4,090
Views on SlideShare
4,078
Embed Views
12

Actions

Likes
7
Downloads
0
Comments
0

1 Embed 12

http://www.slideshare.net 12

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Online Community Metrics / Forum One Communications Online Community Metrics / Forum One Communications Presentation Transcript

    • Social Media Ecosystems
      Online Community Metrics
      Bill Johnston
      Chief Community OfficerForum One Networks
    • Social Media Ecosystems
      ?
    • Agenda
      Bill Johnston
      Chief Community Officer
      Online Community Research Network
      Events: Online Community Unconference, Online Community Summit
      Professional Services
      Agenda
      Basic components of community strategy
      Online community ecosystems
      Online community & social media
    • Strategy
    • Crash Course in Strategy
      Define business / organizational goals
      Research customer / public need
      Conduct an ecosystem audit (listen)
      Prioritize & categorize touchpoints (Home, Outpost, Passport)
      Develop engagement tactics
      Where: to engage (home, outposts)
      Who: responsible party
      How: specific activity
      When: frequency of activity
      What: expected outcomes (prototypical metrics!)
    • Ecosystem
    • Ecosystem
    • Ecosystem Activities
      Facebook: Fan Pages, Groups & Apps
      You Tube: Channels, Product & Customer Videos
      Twitter: “Broadcast” Messaging, Conversation, Research
      flickr: Projects, Screenshots, Photos, Videos
      Linkedin: Professional Profile, Org Page, Groups, Q&A (Biz Dev)
      Delicious: Sharing Content, Monitoring, Metadata, SMO
    • Metrics
    • Metrics, Management & Reporting
      Positive correlation between strategy and stakeholder satisfaction
    • Community Metrics: Currently Measuring
      Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure?
    • Community Metrics: Currently Measuring
      Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure?
    • Community Metrics: Currently Measuring
      Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure?
    • Community Ecosystem: Why Participate?
      From Question 11: What are your business goals for participating in your social media ecosystem?
    • Community Ecosystem: Prioritized Activity
      From Question 12: What type of activity do you participate in on ecosystem sites? Please rank: most important, not as important, least important.
    • Measuring Success
    • Q&A
    • Resources
      Online Community Research Network
      http://www.onlinecommunityresearch.com
      Forum One Networks: Services
      http://www.forumonenetworks.com/services
      Follow Bill:
      @billjohnston & @ocreport - #octribe
      Contact Bill:
      bjohnston@forumone.com
      415.299.9638