Online Community Metrics / Forum One Communications

Social Media Ecosystems
Online Community Metrics
Bill Johnston
Chief Community OfficerForum One Networks

Social Media Ecosystems
?

Agenda
Bill Johnston
Chief Community Officer
Online Community Research Network
Events: Online Community Unconference, Online Community Summit
Professional Services
Agenda
Basic components of community strategy
Online community ecosystems
Online community & social media

Strategy

Crash Course in Strategy
Define business / organizational goals
Research customer / public need
Conduct an ecosystem audit (listen)
Prioritize & categorize touchpoints (Home, Outpost, Passport)
Develop engagement tactics
Where: to engage (home, outposts)
Who: responsible party
How: specific activity
When: frequency of activity
What: expected outcomes (prototypical metrics!)

Ecosystem

Ecosystem Activities
Facebook: Fan Pages, Groups & Apps
You Tube: Channels, Product & Customer Videos
Twitter: “Broadcast” Messaging, Conversation, Research
flickr: Projects, Screenshots, Photos, Videos
Linkedin: Professional Profile, Org Page, Groups, Q&A (Biz Dev)
Delicious: Sharing Content, Monitoring, Metadata, SMO

Metrics

Metrics, Management & Reporting
Positive correlation between strategy and stakeholder satisfaction

Community Metrics: Currently Measuring
Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure?

Community Ecosystem: Why Participate?
From Question 11: What are your business goals for participating in your social media ecosystem?

Community Ecosystem: Prioritized Activity
From Question 12: What type of activity do you participate in on ecosystem sites? Please rank: most important, not as important, least important.

Measuring Success

Q&A

Resources
Online Community Research Network
http://www.onlinecommunityresearch.com
Forum One Networks: Services
http://www.forumonenetworks.com/services
Follow Bill:
@billjohnston & @ocreport - #octribe
Contact Bill:
bjohnston@forumone.com
415.299.9638