Malaria Kills. Send a Net. Save a Life. Shannon Raybold United Nations Foundation Forum One Web Executive Seminar: “Global Health & the Internet” November 13, 2007

unexpected success story $14 million since 4/2005 (that’s 1.4 million nets!) 51% raised online*

Simplicity Organizational buy-in Partnership Untapped resources Email Empowering membership

Simplicity

Organizational buy-in

Partnership

Untapped resources

Email

Empowering membership

keeping it simple

$10 to send a net, save a life. Short and sweet Immediately understandable Low $ ask (initially) Anyone can do it - it’s as much as say, your lunch But the result is a $63 average donation

Short and sweet

Immediately understandable

Low $ ask (initially)

Anyone can do it - it’s as much as say, your lunch

But the result is a $63 average donation

illustrate the cause Every 30 seconds a child dies of malaria in Africa Overwhelming, right? Go beyond text: simplify and entertain Videos (keep it short) Podcasts (can be longer than intro videos, but still short) Animated .gif

Go beyond text: simplify and entertain

Videos (keep it short)

Podcasts (can be longer than intro videos, but still short)

Animated .gif

organizational buy-in This may be the hardest part of your job online organizing/fundraising is new and widely misunderstood YOU must educate the organization and fight for sufficient funding (it’s cheaper than field organizing, but certainly not free!) often you have start small, prove that it works the proof is in the statistics success begets success - insist on more resources

integrate communications strategies the website CANNOT be an afterthought a brochure in HTML just doesn’t cut it these days Get in at the planning stages - Internet outreach can complement and dramatically enhance traditional communications - and you need to plan from the start

partnership when possible, don’t go it alone others will follow

leveraging what you have Partners Spokespeople Volunteers Major donors The Bill & Melinda Gates Foundation awarded NBN a $3.2 million matching grant This email announcement not only got our highest open rate ever, but also brought in over 350% more than any other ask You don’t need a matching grant to double a donation Ask a major donor to allow his/her donation to be leveraged for more

Partners

Spokespeople

Volunteers

Major donors

The Bill & Melinda Gates Foundation awarded NBN a $3.2 million matching grant

This email announcement not only got our highest open rate ever, but also brought in over 350% more than any other ask

untapped resources building a list is not easy try making the most of your time by tapping into existing groups Your existing list Diaspora communities Clubs Small businesses (% of sales) Lesser-known celebrities

Your existing list

Diaspora communities

Clubs

Small businesses (% of sales)

Lesser-known celebrities

lesser-known celebrities you don’t NEED Bono or Brad to be successful

Other people have followings too! Rick Reilly Columnist, Sports Illustrated I may never have heard of him before… But others certainly have - and read his columns religiously He had never asked his readers for anything until Nothing But Nets His first article about malaria brought in $1.2 million His second, follow up article recounting his trip to Nigeria to see the bed nets in action - over $2 million

He had never asked his readers for anything until Nothing But Nets

His first article about malaria brought in $1.2 million

His second, follow up article recounting his trip to Nigeria to see the bed nets in action - over $2 million

Give them something to do besides donate You can: Ask for help Tell a friend Sign a petition Write a letter to the editor Write to the government Take a survey Take a quiz Tell their story

You can:

Ask for help

Tell a friend

Sign a petition

Write a letter to the editor

Write to the government

Take a survey

Take a quiz

Tell their story

report back the million dollar email

Video Report from Chad

empowering membership give them the tools they need to support the cause Downloadable Toolkits (grassroots, faith , corporate) Podcasts Sign up sheets Banners Posters Videos

Downloadable

Toolkits (grassroots, faith , corporate)

Podcasts

Sign up sheets

Banners

Posters

Videos

user generated content People love to talk about themselves: let them Their creativity will inspire others

peer-to-peer fundraising Netraisers Our group fundraising software gives our ‘Netraisers’ the tools they need to easily engage their friends, family and co-workers The average Netraiser donation is $84 - over $20 dollars more the one-time donors $700,000

next steps further clarify the process (in testing) exclusive Netraiser contests/promotions work with the NBA, UMC, MLS to bring Nothing But Nets to their networks Move supporters toward Netraising!

further clarify the process (in testing)

exclusive Netraiser contests/promotions

work with the NBA, UMC, MLS to bring Nothing But Nets to their networks

Send a Net. Save a Life.