Nothing But Nets: UN Foundation's Shannon Raybold

Slide 1: Malaria Kills. Send a Net. Save a Life. Shannon Raybold United Nations Foundation Forum One Web Executive Seminar: “Global Health & the Internet” November 13, 2007

Slide 2: unexpected success story $14 million since 4/2005 (that’s 1.4 million nets!) 51% raised online*

Slide 3:  Simplicity Organizational buy-in Partnership Untapped resources Email Empowering membership

Slide 4: keeping it simple

Slide 5: $10 to send a net, save a life. • Short and sweet • Immediately understandable • Low $ ask (initially) – Anyone can do it - it’s as much as say, your lunch – But the result is a $63 average donation

Slide 6: illustrate the cause Every 30 seconds a child dies of malaria in Africa Overwhelming, right? Go beyond text: simplify and entertain •Videos (keep it short) •Podcasts (can be longer than intro videos, but still short) •Animated .gif

Slide 7: organizational buy-in This may be the hardest part of your job online organizing/fundraising is new and widely misunderstood YOU must educate the organization and fight for sufficient funding (it’s cheaper than field organizing, but certainly not free!) often you have start small, prove that it works the proof is in the statistics success begets success - insist on more resources

Slide 8: integrate communications strategies the website CANNOT be an afterthought a brochure in HTML just doesn’t cut it these days Get in at the planning stages - Internet outreach can complement and dramatically enhance traditional communications - and you need to plan from the start

Slide 9: partnership when possible, don’t go it alone others will follow

Slide 10: leveraging what you have • Partners • Spokespeople • Volunteers • Major donors – The Bill & Melinda Gates Foundation awarded NBN a $3.2 million matching grant • This email announcement not only got our highest open rate ever, but also brought in over 350% more than any other ask You don’t need a matching grant to double a donation Ask a major donor to allow his/her donation to be leveraged for more

Slide 11: untapped resources building a list is not easy try making the most of your time by tapping into existing groups •Your existing list •Diaspora communities •Clubs •Small businesses (% of sales) •Lesser-known celebrities

Slide 12: lesser-known celebrities you don’t NEED Bono or Brad to be successful

Slide 13: Other people have followings too! Rick Reilly Columnist, Sports Illustrated I may never have heard of him before… But others certainly have - and read his columns religiously He had never asked his readers for anything until Nothing But Nets •His first article about malaria brought in $1.2 million •His second, follow up article recounting his trip to Nigeria to see the bed nets in action - over $2 million

Slide 14: Give them something to do besides donate You can: -Ask for help -Tell a friend -Sign a petition -Write a letter to the editor -Write to the government -Take a survey -Take a quiz -Tell their story

Slide 15: report back the million dollar email

Slide 16: Video Report from Chad

Slide 17: empowering membership give them the tools they need to support the cause Downloadable •Banners •Toolkits (grassroots, faith , corporate) •Posters •Podcasts •Videos •Sign up sheets

Slide 18: user generated content People love to talk about themselves: let them Their creativity will inspire others

Slide 19: peer-to-peer fundraising Netraisers Our group fundraising software gives our ‘Netraisers’ the tools they need to easily engage their friends, family and co- workers $700,000 The average Netraiser donation is $84 - over $20 dollars more the one-time donors

Slide 21: next steps Move supporters toward Netraising! • further clarify the process (in testing) • exclusive Netraiser contests/promotions • work with the NBA, UMC, MLS to bring Nothing But Nets to their networks

Slide 22: Send a Net. Save a Life.