Malaria Kills. Send a Net. Save a Life. Shannon Raybold United Nations Foundation Forum One Web Executive Seminar: “Global...
unexpected success story $14 million since 4/2005 (that’s 1.4 million nets!) 51% raised online*
<ul><li>Simplicity </li></ul><ul><li>Organizational buy-in </li></ul><ul><li>Partnership </li></ul><ul><li>Untapped resour...
keeping it simple
$10 to send a net,  save a life. <ul><li>Short and sweet </li></ul><ul><li>Immediately understandable </li></ul><ul><li>Lo...
illustrate the cause Every 30 seconds a child dies  of malaria in Africa Overwhelming, right?   <ul><li>Go beyond text: si...
organizational buy-in This may be the hardest part of your job online organizing/fundraising is new and widely misundersto...
integrate communications strategies the website CANNOT be an afterthought a brochure in HTML just doesn’t cut it these day...
partnership when possible, don’t go it alone others  will  follow
leveraging what you have <ul><li>Partners </li></ul><ul><li>Spokespeople </li></ul><ul><li>Volunteers </li></ul><ul><li>Ma...
untapped resources building a list is not easy try making the most of your time by tapping into existing groups <ul><li>Yo...
lesser-known celebrities you don’t NEED Bono or  Brad to be successful
Other people have followings too! Rick Reilly Columnist, Sports Illustrated I may never have heard of him before… But othe...
Give them something to do besides donate <ul><li>You can: </li></ul><ul><li>Ask for help </li></ul><ul><li>Tell a friend <...
report back the million dollar email
Video Report from Chad
empowering membership give them the tools they need  to support the cause <ul><li>Downloadable </li></ul><ul><li>Toolkits ...
user generated content People love to talk about  themselves: let them Their creativity will inspire others
peer-to-peer fundraising Netraisers Our group fundraising software gives our ‘Netraisers’ the tools they need to easily en...
 
next steps <ul><li>further clarify the process (in testing) </li></ul><ul><li>exclusive Netraiser contests/promotions </li...
Send a Net. Save a Life.
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Nothing But Nets: UN Foundation's Shannon Raybold / from Forum One Web Executive Seminar

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Shannon Raybold of the United Nations Foundation presents the success of the "Nothing But Nets" campaign a grassroots effort to donate anti-malaria bed nets. The campaign's site is a 2007 Webby Award Winner. Raybold spoke at Forum One Communication's Web Executive Seminar on November 13, 2007. Learn more at:
http://www.forumone.com/content/calendar/detail/2397 . Contact: Suzanne Rainey / srainey@ForumOne.com .

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Nothing But Nets: UN Foundation's Shannon Raybold / from Forum One Web Executive Seminar

  1. Malaria Kills. Send a Net. Save a Life. Shannon Raybold United Nations Foundation Forum One Web Executive Seminar: “Global Health & the Internet” November 13, 2007
  2. unexpected success story $14 million since 4/2005 (that’s 1.4 million nets!) 51% raised online*
  3. <ul><li>Simplicity </li></ul><ul><li>Organizational buy-in </li></ul><ul><li>Partnership </li></ul><ul><li>Untapped resources </li></ul><ul><li>Email </li></ul><ul><li>Empowering membership </li></ul>
  4. keeping it simple
  5. $10 to send a net, save a life. <ul><li>Short and sweet </li></ul><ul><li>Immediately understandable </li></ul><ul><li>Low $ ask (initially) </li></ul><ul><ul><li>Anyone can do it - it’s as much as say, your lunch </li></ul></ul><ul><ul><li>But the result is a $63 average donation </li></ul></ul>
  6. illustrate the cause Every 30 seconds a child dies of malaria in Africa Overwhelming, right? <ul><li>Go beyond text: simplify and entertain </li></ul><ul><li>Videos (keep it short) </li></ul><ul><li>Podcasts (can be longer than intro videos, but still short) </li></ul><ul><li>Animated .gif </li></ul>
  7. organizational buy-in This may be the hardest part of your job online organizing/fundraising is new and widely misunderstood YOU must educate the organization and fight for sufficient funding (it’s cheaper than field organizing, but certainly not free!) often you have start small, prove that it works the proof is in the statistics success begets success - insist on more resources
  8. integrate communications strategies the website CANNOT be an afterthought a brochure in HTML just doesn’t cut it these days Get in at the planning stages - Internet outreach can complement and dramatically enhance traditional communications - and you need to plan from the start
  9. partnership when possible, don’t go it alone others will follow
  10. leveraging what you have <ul><li>Partners </li></ul><ul><li>Spokespeople </li></ul><ul><li>Volunteers </li></ul><ul><li>Major donors </li></ul><ul><ul><li>The Bill & Melinda Gates Foundation awarded NBN a $3.2 million matching grant </li></ul></ul><ul><ul><ul><li>This email announcement not only got our highest open rate ever, but also brought in over 350% more than any other ask </li></ul></ul></ul>You don’t need a matching grant to double a donation Ask a major donor to allow his/her donation to be leveraged for more
  11. untapped resources building a list is not easy try making the most of your time by tapping into existing groups <ul><li>Your existing list </li></ul><ul><li>Diaspora communities </li></ul><ul><li>Clubs </li></ul><ul><li>Small businesses (% of sales) </li></ul><ul><li>Lesser-known celebrities </li></ul>
  12. lesser-known celebrities you don’t NEED Bono or Brad to be successful
  13. Other people have followings too! Rick Reilly Columnist, Sports Illustrated I may never have heard of him before… But others certainly have - and read his columns religiously <ul><li>He had never asked his readers for anything until Nothing But Nets </li></ul><ul><li>His first article about malaria brought in $1.2 million </li></ul><ul><li>His second, follow up article recounting his trip to Nigeria to see the bed nets in action - over $2 million </li></ul>
  14. Give them something to do besides donate <ul><li>You can: </li></ul><ul><li>Ask for help </li></ul><ul><li>Tell a friend </li></ul><ul><li>Sign a petition </li></ul><ul><li>Write a letter to the editor </li></ul><ul><li>Write to the government </li></ul><ul><li>Take a survey </li></ul><ul><li>Take a quiz </li></ul><ul><li>Tell their story </li></ul>
  15. report back the million dollar email
  16. Video Report from Chad
  17. empowering membership give them the tools they need to support the cause <ul><li>Downloadable </li></ul><ul><li>Toolkits (grassroots, faith , corporate) </li></ul><ul><li>Podcasts </li></ul><ul><li>Sign up sheets </li></ul><ul><li>Banners </li></ul><ul><li>Posters </li></ul><ul><li>Videos </li></ul>
  18. user generated content People love to talk about themselves: let them Their creativity will inspire others
  19. peer-to-peer fundraising Netraisers Our group fundraising software gives our ‘Netraisers’ the tools they need to easily engage their friends, family and co-workers The average Netraiser donation is $84 - over $20 dollars more the one-time donors $700,000
  20.  
  21. next steps <ul><li>further clarify the process (in testing) </li></ul><ul><li>exclusive Netraiser contests/promotions </li></ul><ul><li>work with the NBA, UMC, MLS to bring Nothing But Nets to their networks </li></ul>Move supporters toward Netraising!
  22. Send a Net. Save a Life.

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