Your organization has lots of data, but what makes sense to visualize? What data is going to have the most impact? What are your goals - are you trying to increase awareness, motivate donations or other actions? We'll explore the many different types of data that your organization likely consumes and produces - from financial data to program data to issue research data. We'll learn how different types of data are, can, and should be used to support your organizational goals. This session will give you the solid grounding to help you think strategically about visualizing your data.