New Media Tools and How to Use Them / Forum One Communications
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New Media Tools and How to Use Them / Forum One Communications

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Presentation by Bill Johnston and Jim Cashel of Forum One Communications presented as a webinar for one of our corporate clients. Contact: cashel@ForumOne.com .

Presentation by Bill Johnston and Jim Cashel of Forum One Communications presented as a webinar for one of our corporate clients. Contact: cashel@ForumOne.com .

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  • 1. New Media Tools and How to Use ThemBlogs and LinkedIn and Twitter – Oh My!
    June 4 2009
  • 2. Why Are We Here?
    Professional importance of new media.
    Definition of new media / social media.
  • 3. Who is Presenting?
    Jim Cashel
    Chairman / Forum One
    Past Editor / Online Community Report
    Bill Johnston
    Chief Community Officer / Forum One
    Editor / Online Community Report
    Director / Online Community Research Network
  • 4. Today’s Topic
  • 5. Today’s Actual Topic
    Blogs
    LinkedIn
    Wikis
    Twitter
    Honorable Mention: Scribd, Slideshare, Flickr, YouTube
  • 6. But Wait!
    These are just tools (revolutionary tools, but…)
    Define your objectives
    Information about programs
    Recruitment
    Targeted audiences
    Other objectives?
  • 7. Blogs
    Important if you want a “voice”
    Also, a “face”… ok, we are really saying “personification”
    …But blogs are a major commitment!
  • 8. Starting a Blog
    Listen
    Participate
    Decide
    Goals
    Name
    Approach
    Editors
    Schedule
    Metrics of Success
  • 9. Blogs
    Health Blogs:
    Health Reform: http://rwjfblogs.typepad.com/healthreform/
    WSJ Health Blog: http://blogs.wsj.com/health/
    Chicago Tribune Health Blog: http://newsblogs.chicagotribune.com/triage/
    National Journal Health Care Blog: http://healthcare.nationaljournal.com/
    Health Affairs Blog: http://healthaffairs.org/blog/
    Paul Krugman: http://krugman.blogs.nytimes.com/
    The Health Care Blog: http://www.thehealthcareblog.com/
  • 10. Bill Sez:
    Blogs have become an important compliment to the “official” site
    Opportunity for more conversational / experimental content
    Getting Started: Listen > Comment > Blog
    Blogs are our “oral tradition” – building social capital via storytelling
    Tools: (will add links to final prezo)
    Google reader (for RSS)
    Google Alerts
    Technorati
    Delicious
    Blogpulse
    Twine.com
    Backtweets
  • 11. Blogs
    Question or two?
  • 12. LinkedIn
    Profiles / CV
    Linkages
    LinkedIn Groups
    LinkedIn Events
    Job Postings
  • 13. Bill Sez:
    Opportunities to participate include
    Groups
    Q&A
    Events
    Crash the party – in this case we should also be talking about Facebook (which we (Jim) generally avoid professionally)
  • 14. Linkedin (ok, and Facebook)
    Question or two?
  • 15. Wikis
    What wikis are good for (ocrn survey):
    Private groups (intranets)
    People that know each other
    Co-assembly (as opposed to co-editing)
    Non-sensitive topics
    (The curse of Wikipedia)
  • 16. Bill Sez:
    Great for refining a topic / topic set to singular, dogmatic answers
    Not great for general collaboration (IMHO) Caveat – I personally don’t like them, enjoy using them
    Resources / PBwiki
  • 17. Wikis
    Question or two?
  • 18. Twitter
    Business Case?
    General exposure
    New relationships
    Information
    Blog amplifier
    Other business objectives?
    Fad vs. Trend?
  • 19. Twitter Tools
    Twitter
    HootSuite
    TweetDeck
    Phone apps
  • 20. Bill Sez:
    Opportunity to highlight content and start conversations around human capital
    Everything on this page is “Twit-worthy”
    Resources
  • 21. Twitter
    Question or two?
  • 22. Scribd
    What it is
    Performance
  • 23. SlideShare
    What it is
    Performance
  • 24. Flickr
    What it is
    Performance
  • 25. YouTube
    What it is
    Performance
  • 26. Blogs
    DiscussionGroups
    Community Portal
    Idea Generation
    Ecosystem Diagram
    Blogs
    Social Media Ecosystem
    IndependentCommunities
    Mass Social Media(Facebook, You Tube, LinkedIn…)
    Independent
    Blogs
    OrganizationWebsite
    Meetups
    Local UserGroups
    Events
  • 27. Bill Sez:
    Think “social media ecosystem”, not destination
    Participate in category leading sites based on media type
    Flickr
    Photo sets and tags from events, programs, staff and announcements
    YouTube
    Channels, videos from events, programs, staff appearances and announcements
    Scribd
    Emerging as the “social place for documents”
    Slideshare
    De facto social media destination for presentations
  • 28. Scribd, SlideShare, Flickr, YouTube
    Question or two?
  • 29. Thanks! Don’t be a stranger…
    Jim Cashel
    cashel@ForumOne.com
    Twitter: @cashel
    LinkedIn: http://www.LinkedIn.com/in/cashel
    Blog: http://influence.ForumOne.com
    Bill Johnston
    bjohnston@ForumOne.com
    Twitter: @billjohnston
    LinkedIn: http://www.LinkedIn.com/in/billj
    Blog: http://www.OnlineCommunityReport.com