New Media Tools and How to Use ThemBlogs and LinkedIn and Twitter – Oh My!June 4 2009

Why Are We Here?Professional importance of new media.Definition of new media / social media.

Who is Presenting?Jim CashelChairman / Forum OnePast Editor / Online Community Report Bill JohnstonChief Community Officer / Forum OneEditor / Online Community ReportDirector / Online Community Research Network

Today’s Topic

Today’s Actual TopicBlogsLinkedInWikisTwitterHonorable Mention: Scribd, Slideshare, Flickr, YouTube

But Wait!These are just tools (revolutionary tools, but…)Define your objectivesInformation about programsRecruitmentTargeted audiencesOther objectives?

BlogsImportant if you want a “voice”Also, a “face”… ok, we are really saying “personification”…But blogs are a major commitment!

Starting a BlogListenParticipateDecideGoalsNameApproachEditorsScheduleMetrics of Success

BlogsHealth Blogs:Health Reform: http://rwjfblogs.typepad.com/healthreform/WSJ Health Blog: http://blogs.wsj.com/health/Chicago Tribune Health Blog: http://newsblogs.chicagotribune.com/triage/National Journal Health Care Blog: http://healthcare.nationaljournal.com/Health Affairs Blog: http://healthaffairs.org/blog/Paul Krugman: http://krugman.blogs.nytimes.com/The Health Care Blog: http://www.thehealthcareblog.com/

Bill Sez:Blogs have become an important compliment to the “official” siteOpportunity for more conversational / experimental contentGetting Started: Listen > Comment > BlogBlogs are our “oral tradition” – building social capital via storytellingTools: (will add links to final prezo)Google reader (for RSS)Google AlertsTechnoratiDeliciousBlogpulseTwine.comBacktweets

BlogsQuestion or two?

LinkedInProfiles / CVLinkagesLinkedIn GroupsLinkedIn EventsJob Postings

Bill Sez:Opportunities to participate includeGroupsQ&AEventsCrash the party – in this case we should also be talking about Facebook (which we (Jim) generally avoid professionally)

Linkedin (ok, and Facebook)Question or two?

WikisWhat wikis are good for (ocrn survey):Private groups (intranets)People that know each otherCo-assembly (as opposed to co-editing)Non-sensitive topics(The curse of Wikipedia)

Bill Sez:Great for refining a topic / topic set to singular, dogmatic answersNot great for general collaboration (IMHO) Caveat – I personally don’t like them, enjoy using themResources / PBwiki

WikisQuestion or two?

TwitterBusiness Case?General exposureNew relationshipsInformationBlog amplifierOther business objectives?Fad vs. Trend?

Twitter ToolsTwitterHootSuiteTweetDeckPhone apps

Bill Sez:Opportunity to highlight content and start conversations around human capitalEverything on this page is “Twit-worthy”Resources

TwitterQuestion or two?

ScribdWhat it isPerformance

SlideShareWhat it isPerformance

FlickrWhat it isPerformance

YouTubeWhat it isPerformance

BlogsDiscussionGroupsCommunity PortalIdea GenerationEcosystem DiagramBlogsSocial Media EcosystemIndependentCommunities Mass Social Media(Facebook, You Tube, LinkedIn…)Independent BlogsOrganizationWebsiteMeetupsLocal UserGroupsEvents

Bill Sez:Think “social media ecosystem”, not destinationParticipate in category leading sites based on media typeFlickrPhoto sets and tags from events, programs, staff and announcementsYouTubeChannels, videos from events, programs, staff appearances and announcementsScribdEmerging as the “social place for documents”SlideshareDe facto social media destination for presentations

Scribd, SlideShare, Flickr, YouTubeQuestion or two?

Thanks! Don’t be a stranger…Jim Cashelcashel@ForumOne.comTwitter: @cashelLinkedIn: http://www.LinkedIn.com/in/cashelBlog: http://influence.ForumOne.comBill Johnstonbjohnston@ForumOne.comTwitter: @billjohnstonLinkedIn: http://www.LinkedIn.com/in/billjBlog: http://www.OnlineCommunityReport.com