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Presentation by Bill Johnston and Jim Cashel of Forum One Communications presented as a webinar for one of our corporate clients. Contact: cashel@ForumOne.com .

TechnologyBusiness
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New Media Tools and How to Use ThemBlogs and LinkedIn and Twitter – Oh My! June 4 2009
Why Are We Here? Professional importance of new media. Definition of new media / social media.
Who is Presenting? Jim Cashel Chairman / Forum One Past Editor / Online Community Report Bill Johnston Chief Community Officer / Forum One Editor / Online Community Report Director / Online Community Research Network
Today’s Topic
Today’s Actual Topic Blogs LinkedIn Wikis Twitter Honorable Mention: Scribd, Slideshare, Flickr, YouTube
But Wait! These are just tools (revolutionary tools, but…) Define your objectives Information about programs Recruitment Targeted audiences Other objectives?
Blogs Important if you want a “voice” Also, a “face”… ok, we are really saying “personification” …But blogs are a major commitment!
Starting a Blog Listen Participate Decide Goals Name Approach Editors Schedule Metrics of Success
Blogs Health Blogs: Health Reform: http://rwjfblogs.typepad.com/healthreform/ WSJ Health Blog: http://blogs.wsj.com/health/ Chicago Tribune Health Blog: http://newsblogs.chicagotribune.com/triage/ National Journal Health Care Blog: http://healthcare.nationaljournal.com/ Health Affairs Blog: http://healthaffairs.org/blog/ Paul Krugman: http://krugman.blogs.nytimes.com/ The Health Care Blog: http://www.thehealthcareblog.com/
Bill Sez: Blogs have become an important compliment to the “official” site Opportunity for more conversational / experimental content Getting Started: Listen > Comment > Blog Blogs are our “oral tradition” – building social capital via storytelling Tools: (will add links to final prezo) Google reader (for RSS) Google Alerts Technorati Delicious Blogpulse Twine.com Backtweets
Blogs Question or two?
LinkedIn Profiles / CV Linkages LinkedIn Groups LinkedIn Events Job Postings
Bill Sez: Opportunities to participate include Groups Q&A Events Crash the party – in this case we should also be talking about Facebook (which we (Jim) generally avoid professionally)
Linkedin (ok, and Facebook) Question or two?
Wikis What wikis are good for (ocrn survey): Private groups (intranets) People that know each other Co-assembly (as opposed to co-editing) Non-sensitive topics (The curse of Wikipedia)
Bill Sez: Great for refining a topic / topic set to singular, dogmatic answers Not great for general collaboration (IMHO) Caveat – I personally don’t like them, enjoy using them Resources / PBwiki
Wikis Question or two?
Twitter Business Case? General exposure New relationships Information Blog amplifier Other business objectives? Fad vs. Trend?
Twitter Tools Twitter HootSuite TweetDeck Phone apps
Bill Sez: Opportunity to highlight content and start conversations around human capital Everything on this page is “Twit-worthy” Resources
Twitter Question or two?
Scribd What it is Performance
SlideShare What it is Performance
Flickr What it is Performance
YouTube What it is Performance
Blogs DiscussionGroups Community Portal Idea Generation Ecosystem Diagram Blogs Social Media Ecosystem IndependentCommunities Mass Social Media(Facebook, You Tube, LinkedIn…) Independent Blogs OrganizationWebsite Meetups Local UserGroups Events
Bill Sez: Think “social media ecosystem”, not destination Participate in category leading sites based on media type Flickr Photo sets and tags from events, programs, staff and announcements YouTube Channels, videos from events, programs, staff appearances and announcements Scribd Emerging as the “social place for documents” Slideshare De facto social media destination for presentations
Scribd, SlideShare, Flickr, YouTube Question or two?
Thanks! Don’t be a stranger… Jim Cashel cashel@ForumOne.com Twitter: @cashel LinkedIn: http://www.LinkedIn.com/in/cashel Blog: http://influence.ForumOne.com Bill Johnston bjohnston@ForumOne.com Twitter: @billjohnston LinkedIn: http://www.LinkedIn.com/in/billj Blog: http://www.OnlineCommunityReport.com

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New Media Tools and How to Use Them / Forum One Communications

  • 1. New Media Tools and How to Use ThemBlogs and LinkedIn and Twitter – Oh My! June 4 2009
  • 2. Why Are We Here? Professional importance of new media. Definition of new media / social media.
  • 3. Who is Presenting? Jim Cashel Chairman / Forum One Past Editor / Online Community Report Bill Johnston Chief Community Officer / Forum One Editor / Online Community Report Director / Online Community Research Network
  • 5. Today’s Actual Topic Blogs LinkedIn Wikis Twitter Honorable Mention: Scribd, Slideshare, Flickr, YouTube
  • 6. But Wait! These are just tools (revolutionary tools, but…) Define your objectives Information about programs Recruitment Targeted audiences Other objectives?
  • 7. Blogs Important if you want a “voice” Also, a “face”… ok, we are really saying “personification” …But blogs are a major commitment!
  • 8. Starting a Blog Listen Participate Decide Goals Name Approach Editors Schedule Metrics of Success
  • 9. Blogs Health Blogs: Health Reform: http://rwjfblogs.typepad.com/healthreform/ WSJ Health Blog: http://blogs.wsj.com/health/ Chicago Tribune Health Blog: http://newsblogs.chicagotribune.com/triage/ National Journal Health Care Blog: http://healthcare.nationaljournal.com/ Health Affairs Blog: http://healthaffairs.org/blog/ Paul Krugman: http://krugman.blogs.nytimes.com/ The Health Care Blog: http://www.thehealthcareblog.com/
  • 10. Bill Sez: Blogs have become an important compliment to the “official” site Opportunity for more conversational / experimental content Getting Started: Listen > Comment > Blog Blogs are our “oral tradition” – building social capital via storytelling Tools: (will add links to final prezo) Google reader (for RSS) Google Alerts Technorati Delicious Blogpulse Twine.com Backtweets
  • 12. LinkedIn Profiles / CV Linkages LinkedIn Groups LinkedIn Events Job Postings
  • 13. Bill Sez: Opportunities to participate include Groups Q&A Events Crash the party – in this case we should also be talking about Facebook (which we (Jim) generally avoid professionally)
  • 14. Linkedin (ok, and Facebook) Question or two?
  • 15. Wikis What wikis are good for (ocrn survey): Private groups (intranets) People that know each other Co-assembly (as opposed to co-editing) Non-sensitive topics (The curse of Wikipedia)
  • 16. Bill Sez: Great for refining a topic / topic set to singular, dogmatic answers Not great for general collaboration (IMHO) Caveat – I personally don’t like them, enjoy using them Resources / PBwiki
  • 18. Twitter Business Case? General exposure New relationships Information Blog amplifier Other business objectives? Fad vs. Trend?
  • 19. Twitter Tools Twitter HootSuite TweetDeck Phone apps
  • 20. Bill Sez: Opportunity to highlight content and start conversations around human capital Everything on this page is “Twit-worthy” Resources
  • 22. Scribd What it is Performance
  • 23. SlideShare What it is Performance
  • 24. Flickr What it is Performance
  • 25. YouTube What it is Performance
  • 26. Blogs DiscussionGroups Community Portal Idea Generation Ecosystem Diagram Blogs Social Media Ecosystem IndependentCommunities Mass Social Media(Facebook, You Tube, LinkedIn…) Independent Blogs OrganizationWebsite Meetups Local UserGroups Events
  • 27. Bill Sez: Think “social media ecosystem”, not destination Participate in category leading sites based on media type Flickr Photo sets and tags from events, programs, staff and announcements YouTube Channels, videos from events, programs, staff appearances and announcements Scribd Emerging as the “social place for documents” Slideshare De facto social media destination for presentations
  • 28. Scribd, SlideShare, Flickr, YouTube Question or two?
  • 29. Thanks! Don’t be a stranger… Jim Cashel cashel@ForumOne.com Twitter: @cashel LinkedIn: http://www.LinkedIn.com/in/cashel Blog: http://influence.ForumOne.com Bill Johnston bjohnston@ForumOne.com Twitter: @billjohnston LinkedIn: http://www.LinkedIn.com/in/billj Blog: http://www.OnlineCommunityReport.com